EA opens DICE LA, will work on Star Wars IP

Wednesday, 15th May 2013 09:30 GMT By Dave Cook

EA has just announced a new DICE studio based on Los Angeles, according to a fresh report in the Wall Street Journal. The studio will work on the Star Wars IP, which was recently farmed out to EA.

The WSJ article begins, “Electronic Arts, fresh off announcing it cut 10% of its workforce to trim costs, is investing in a new Los Angeles studio for its Stockholm-based DICE game developer with the goal of poaching talent from rivals like Activision Blizzard”.

The article suggests that DICE will – in general – be a ‘key cog’ in EA’s plans for the star Wars IP, and that the new LA outfit will “help with recruiting talent”. DICE’s general manager Karl-Magnus Troedsson told the site, “There is an extreme talent pool over that we want a part of. It’s no secret that our main competitor is there,” in reference to Activision studios Treyarch and Infinity Ward.

Troedsson added that DICE LA hopes to add 60 staff by the end of 2013, and that DICE needs to expand after the success of Battlefield 3. Members of Medal of Honor studio Danger Close have been employed at DICE LA already, as well as ‘outside talent’.

He added that EA is considering either making brand new Star Wars stories in its games, or expanding on stories already out there in the canon.

Intrepid internet snooper Superannuation also added on Twitter:

When the Star Wars-EA deal was announced, the publisher announced that DICE, Visceral Games and BioWare would be making Star Wars games. Today’s announcement could mean that the DICE game is actually the first project for DICE LA.

What do you make on the above?



  1. Hunam

    ” Members of Medal of Honor studio Danger Close have been employed at DICE LA already…”

    Oh for fucks sake.

    #1 1 year ago
  2. Andrew C.

    Listen up EA, it’s Star Wars we’re talking here. Don’t fuck it up, don’t mess with DICE ideas, etc etc, you know the drill!

    #2 1 year ago
  3. MidlifeAxe

    So they’re not opening a new studio, they’re just merging EA LA and Danger Close? Is that right?

    #3 1 year ago
  4. Dave Cook

    @3 That’s still the same thing though. It’ll be a new studio.

    #4 1 year ago
  5. MidlifeAxe

    @4 I guess so. I guess merging two studios has it’s financial benefits as well.

    I don’t agree with tagging it with the DICE name, though. The people who make up the DICE name are all the way over in Stockholm.

    #5 1 year ago
  6. xavdeman

    Remember the last non-Swedish DICE studio?
    And the last time EA insisted a studio was a label? “Between December 2011 and November 2012 Victory Games was part of the BioWare label as BioWare Victory.”
    Please EA, call each thing by its right name. By its right name.

    #6 1 year ago
  7. Hirmetrium

    For fucks sake.

    So EA LA, whom have long been noted for having a terrible development ethic and work structure (having that CnC Tiberium shooter cancelled due to terrible project management) and creating CnC4 (which is widely acknowledged as one of the worst franchise ruining games ever) now get to work with last years failures who couldn’t even make a competent shooter without crap advertising, and getting army staff in trouble?

    This is a powder keg waiting to explode. It doesn’t deserve the name DICE either, and will just muddy the waters like always (Bioware Victory is another example, especially since they are actually part of the old EA LA).

    God forbid there are also other places besides LA to develop too. Like, Europe, or I dunno, the rest of the USA?

    EDIT: Godamnit I hate being negative, but stuff like this is just another reason to get upset with EA. They are really out of contact with the world if they think a bunch of third rate devs will be great under a different studio title.

    #7 1 year ago
  8. Talkar

    What does EA LA have to do with DICE LA?

    #8 1 year ago
  9. Cool P

    Let’s hope they make a good Battlefront 3!

    #9 1 year ago
  10. Hirmetrium

    @8: Read the article. It clearly states that EA LA staff are now at DICE LA. I’m sure Gamasutra has an article on the whole EA LA/Tiberium thing.

    Here: The comments war should highlight just how bad it was.

    In my opinion, EA LA (after destroying so much good of the CnC franchise) don’t deserve to continue working. They needed an overhaul which they never got. I hope this change will be that overhaul, but still protest to the DICE name being on it. Danger Close I’ll defer comment, as I avoided MOH:Worf, but reviews suggest they are no better.

    #10 1 year ago
  11. Talkar

    Could you point out where EA LA is mentioned? I can’t find it…

    #11 1 year ago
  12. Hirmetrium

    @Talkar: Superannuation tweets. Considering how accurate their information is normally, I’m inclined to believe.

    #12 1 year ago
  13. freedoms_stain

    This practice of taking a studio, ripping away it’s name and pasting on the name of another more prestigious studio with some sort of suffix doesn’t sit right with me.

    I think the industry has become very disingenuous as a result of this practice. A long time ago we became used to the notion that a studio label meant something, by giving a group of people a label that isn’t actually theirs confusion is created. In 1 or 2 years time “Dice LA” will put out a game, and the majority of consumers will associate that game with previous Dice Sweden titles like Battlefield rather than the garbage like MoH Warfighter that they’re actually responsible for.

    In many ways the industry is living a lie. These days a lot of studios have an extremely high employee turnover rate to the extent that 1, 2 or 3 games down the line the majority of the studio staff is different.

    In many cases we’ve gone past the point where a studio name means anything at all. It’s well known that nobody who worked on Diablo 2 worked on Diablo 3. So what expectations should we really have for Diablo 3? The Blizzard moniker is completely irrelevant.

    If its not the same people, it’s not the same studio. This is perhaps where the concept of Publisher owned studios and IP falls apart and why we often feel like there’s a decline in quality over the lifetime of a series. The creative people responsible for the early greatness of a series have left and the Publisher keeps on shilling turds with a 2nd rate team at the helm.

    #13 1 year ago
  14. RocknRolla

    The game is gonna be as doomed as MOH is today lol

    #14 1 year ago

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