Fri, Feb 08, 2013 | 19:31 GMT
Resident Evil 6 – Capcom “currently analyzing the cause,” of less-than-expected sales
Capcom has chalked weak Resident Evil 6 sales to various contributing factors: new challenges with development, inadequate organization, and marketing.
In a Q&A response to its Q3 fiscal report, the firm stated it is still analyzing the reason the game didn’t sell over 4.8 million units, which was less-than-expected.
“We are currently analyzing the causes, which involve our internal development operations and sales operations,” reads the statement. “We have not yet reached a clear conclusion. We believe that global sales of 5 million units are proof that this is a popular title. However, we believe that the new challenges we tackled at the development stage were unable to sufficiently appeal to users.
“In addition, we believe there was inadequate organizational collaboration across our entire company with regard to marketing, promotions, the creation of plans and other activities. We will have to examine these results from several perspectives.
“We will reexamine our internal operating frameworks in order to identify areas that need to be improved concerning development as well as sales and administrative operations.”
Resident Evil’s producer Masachika Kawata said last week there’s a possibility for a reboot of the franchise, as long as it preserves “what Resident Evil is and what makes it appealing to fans.”