The Game Marketing Summit has handed the award for Game Marketing Agency of the Year to AKQA, which is the advertising partner of Bethesda. The studio handled the advertising for Skyrim. Campaign of the Year was handed over for Skyrim as well, and RAGE won Best Use of Sound, Best Website for a Product, Best Online Advertising Campaign. EA won for Best Partnership with ESPN, Ubisoft was handed the award for Outstanding Overall Marketing Campaign – General Entertainment for Rocksmith, and Activision took home an award for Most Effective Buzz Marketing: Promotion due to its Call of Duty XP advertising. Thanks, GI International.