Morhaime confirms the unthinkable: WoW’s stopped growing

Wednesday, 10th February 2010 22:35 GMT By Patrick Garratt


Blizzard boss Mike Morhaime just said that World of Warcraft’s subs base is static at 11.5 million users, at the same level it’s been since late 2008. Yep: that means it’s not going up.

Blizzard announced the MMO had hit 11.5 million users in late December 2008, as you can see here.

Morhaime added that Blizzard was optimistic about the game’s future, especially given the release of Cataclysm later this year. He noted that the Chinese market, which makes up some 50 percent of the game’s userbase, still doesn’t have access to Wrath of the King.

Local operator NetEase is currently applying for a license to run the add-on.

The exec talked about WoW’s recent woes in China, saying that new sign-ups would be turned off for a week only. Chinese authorities forced NetEase to suspend registration earlier this week, the latest in a string of problems with the game after NetEase was found to be operating it without a license.

Morhaime made the announcement in the Activision Blizzard full-year financial call tonight.



  1. Hunam

    0.175% of the worlds population can’t be wrong!

    #1 5 years ago
  2. Razor

    “it’s not going up.”

    I’m sorry to hear that :P

    #2 5 years ago
  3. RGW1982

    Big Surprise…

    #3 5 years ago
  4. Psychotext

    They’ll probably get another boost when the next expansion comes out… through it’ll probably be temporary. Time to get the next one out the door Blizzard.

    #4 5 years ago
  5. Hunam

    IIRC, the next expansion will also coincide with the main game (lvl 1-60) zones being redesigned to be more fun, so even people who just have the base game will get new stuff.

    #5 5 years ago
  6. FidoDido1980

    The rise of Xbox Live and PSN taking its toll? Seems like it.

    #6 5 years ago
  7. Hunam

    I don’t think XBLA or PSN has any effect on WoW. It’s probably due to more MMO’s on the market and a smaller market because not everyone wants to pay for sub fee’s.

    #7 5 years ago
  8. M337ING

    FidoDido1980, I might as well say that its the rise of Steam taking its toll and I’d still be completely wrong like you are.

    #8 5 years ago
  9. Golden

    The key is not to panic…

    #9 5 years ago
  10. killmaster84

    You can only afford so many accounts in this economy.

    #10 5 years ago
  11. Michael O’Connor

    I find it hilarious that people are freaking out about a game that owns 60% of the entire market as if it were dying.

    The game has probably just reached saturation point for the market. There are other factors to consider as well, including the game’s troubles in China and the current economic climate.

    The fact that it hasn’t *fallen* when you take both those into consideration is astounding.

    #11 5 years ago
  12. endgame

    so there r only 11.5 million retarded humans on the face of this planet? it can not be! w8, the others probably don’t have internet connections. yeah, that has to be it.

    #12 5 years ago
  13. Michael O’Connor

    “so there r only 11.5 million retarded humans on the face of this planet?”

    Wow… just… wow…

    (Not the game kind)

    #13 5 years ago
  14. AHA-Lambda

    actually i’m surprised at this news :O

    #14 5 years ago
  15. The_Villa

    It´s no surprise, the game reached its toll

    #15 5 years ago

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