Pachter expects EA to spend between $45-$50 million on BF3 marketing
Michael Pachter has said in his latest industry note, that he expects EA to spend between $45 and $50 million on Battlefield 3 marketing. Pachter also said in the note he expects Star Wars: The Old Republic to sell 2 million copies at launch, and 1.5 million user hanging after the free one-month trial expires. BF3 launches October 25 and SWTOR is expected sometime before the end of the year. Thanks Gamespot.