Wildstar publisher NCSoft believes the PC retail market has become a hit-driven business, but it’s also confident its new MMO will be one of those hits.
Speaking to MCV, senior sales manager Simon Cowley said that beta feedback and pre-orders suggest Wildstar is going to sell “very well”.
“The PC market has become very polarised, with only a handful of products seeing strong sales,” he said.
“We’re expecting WildStar to be one of the pillar PC releases of 2014.”
Cowley likened Wildstar to another of NCSoft’s recent major western releases.
“It’s a key release for the summer period. Guild Wars 2 showed there is great passion for high quality MMOs from UK consumers, both online and in stores and we expect WildStar to continue that trend,” he said.
Recent financials have demonstrated just how important Guild Wars 2 was to the western arm of the international publisher, which other wise draws most of its revenue from Korean releases.