EA’s marketing boss Laura Miele has said Visceral Games made Dead Space 3 a co-op affair after research proved gamers were a bit to scared to go it alone in the franchise.
Speaking with MCV, Miele said: “We were doing research coming out of Dead Space 1 and 2 and we’re really proud of those products. We received feedback to understand how we can take the game out to even more consumers,” she stated.
Miele assured the horror if Dead Space is “still there” in the third entry of the series, and while it remains “true to its roots and is no less scary,” people felt far more comfortable playing it with someone else than on their own.
“We were hearing feedback that they love the thriller game, but it was pretty scary, and the obvious next step was that they wanted to play with someone. So we introduced co-op into the game.
“Personally, I would rather go to scary movie with my husband rather than sit at home with the lights out watching one on my own,” she said. “We’re looking for that to reach out to consumers that perhaps were not open to Dead Space 1 and 2.”