“I think Call of Duty delivers epic scale, so the single player does amazing stuff. It effectively puts you in the heart of a movie that Michael Bay directed, and it’s just… explosions everywhere. It’s that experience that really resonates with people. They love it. That once-in-a-lifetime, you get in there, and you’re like ‘wow, I can’t believe I’m doing all this stuff.’ So yeah, I think that’s what Call of Duty delivers. Epic scale, and fantastic storytelling.” – Activision senior brand manager Eric Folliot to Spong.