Quick Quotes: Treyarch has nothing to do with map pack pricing
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"You know, we're on the development side, so we don't really have much to do with the business aspect of it, but we just strive to give players the most value that we can possibly give. If you look at how many hours - in some cases, hundreds of hours - for some players of entertainment they get, I think it's an incredible value. We've had three DLC map packs for the fans within about six to seven months of launch, which is a record for us. I think it's incredible, and everyone's really excited about the fact that we can support a game for that long and keep the fans interested." - Black Ops multiplayer lead Dan Bunting to Gama on why map packs run 1200 MSP each.