GameStop reports over $3 billion in holiday sales thanks in part to Kinect

By Stephany Nunneley, Thursday, 6 January 2011 14:53 GMT


GameStop has reported $3.02 billion in holiday sales for the nine week period ending on January 1.

Sales were up 5.4 percent over last year thanks to Kinect and core titles.

Online sales for the firm were up 100 percent compared to the same period in 2009, and gift card sales jumped 32 percent over last year as well.

Due to the popularity of Kinect, new hardware sales were up 7.4 percent, with new software up 3.3 percent thanks to high-profile games like Black Ops and Assassin’s Creed: Brotherhood.

PC games and peripherals were also up 15 percent with sales of Move and WoW:Cataclysm attributed to the spike.

“Over the holiday, GameStop reaped the benefits of its investment in e-commerce,” added Tony Bartel, president of the retailer.

“ sales rose more than 100 per cent versus last year, far outpacing online industry growth during the period, remaining the fastest growing website in the videogame space.”

Used products were up 1.7 percent for the period, and in December used sales increased 8.5 percent.


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