King responds to ‘Candy’ trademark concerns – statement

Tuesday, 21 January 2014 11:19 GMT By Dave Cook

Candy Crush Saga developer King has responded to concerns over its successful trademarking of the word ‘Candy.’ The studio has released a statement on the matter, stressing that it won’t pursue every use of the word.

We reported on the King ‘Candy’ trademark this morning. Hit the link for all the details.

Now, speaking with, a King spokesperson stated, “We have trademarked the word ‘CANDY’ in the EU, as our IP is constantly being infringed and we have to enforce our rights and to protect our players from confusion.

“We don’t enforce against all uses of CANDY – some are legitimate and of course, we would not ask App developers who use the term legitimately to stop doing so.”

“The particular App in this instance was called ‘Candy Casino Slots – Jewels Craze Connect: Big Blast Mania Land’, but its icon in the App store just says ‘Candy Slots’, focussing heavily on our trademark. As well as infringing our and other developer’s IP, use of keywords like this as an App name is also a clear breach of Apple’s terms of use.

“We believe this App name was a a calculated attempt to use other companies’ IP to enhance its own games, through means such as search rankings.”

What’s you take on King’s trademark? Let us know below.