King responds to ‘Candy’ trademark concerns – statement

Tuesday, 21st January 2014 11:19 GMT By Dave Cook

Candy Crush Saga developer King has responded to concerns over its successful trademarking of the word ‘Candy.’ The studio has released a statement on the matter, stressing that it won’t pursue every use of the word.

We reported on the King ‘Candy’ trademark this morning. Hit the link for all the details.

Now, speaking with, a King spokesperson stated, “We have trademarked the word ‘CANDY’ in the EU, as our IP is constantly being infringed and we have to enforce our rights and to protect our players from confusion.

“We don’t enforce against all uses of CANDY – some are legitimate and of course, we would not ask App developers who use the term legitimately to stop doing so.”

“The particular App in this instance was called ‘Candy Casino Slots – Jewels Craze Connect: Big Blast Mania Land’, but its icon in the App store just says ‘Candy Slots’, focussing heavily on our trademark. As well as infringing our and other developer’s IP, use of keywords like this as an App name is also a clear breach of Apple’s terms of use.

“We believe this App name was a a calculated attempt to use other companies’ IP to enhance its own games, through means such as search rankings.”

What’s you take on King’s trademark? Let us know below.



  1. SplatteredHouse

    Investigating how many other uses of Candy on the app store similarly infringe, based on that criteria? Were there other cases that do not hold that same definition, which King nonetheless pursued? In other words, are King being consistent, or have they just picked from the low hanging fruit, here, to throw the media something to try to ward away criticism?

    #1 11 months ago
  2. Xbone

    Im lucky.
    I still have no idea what candy crush is.

    #2 11 months ago
  3. GrimRita

    @2 a huge money making machine for King, bringing in around $400k a DAY in revenue all from IAPs.

    With that kind of money, they have taken the normal route of abusing their position.

    I can understand all those apps using the same Candy ‘boom’ images of the chocolate covered candy with bits on it but the actual word ‘candy’…..pah!

    #3 11 months ago
  4. OneLifeCycle

    WTF?! I went to the ***** store yesterday to get some Sixlets and was thinking they may have to change their name, because that’s their name! “***** Store”

    WTF! I can’t even say the word ***** now?! Dafuq?!!!!

    #4 11 months ago
  5. SplatteredHouse

    Well now! At least someone believes that investigative journalism is still a thing.
    AS I said, I would have liked to know the precedent. I would have appreciated any examples of improper claiming by King, against their own definition they put forward here with which to challenge the developer of Candy slots – WHY? Simply, so that I could better gauge the intention/actions of both parties involved and UNDERSTAND the story.

    A cursory glance (which somebody else did, below) would have shown you plainly, that King’s claim is complete bollocks, they sought to do nothing but placate, and that may have altered the tone of your story.

    I’d have liked to have seen these things because you’re, once again, suggesting this story is worth knowing about. Without any evidence. Just another he-said/she-said, and on to the next click! :( I’ll just leave this here:

    #5 11 months ago
  6. silkvg247

    Crap, my GF’s name is Candi.. what will happen to us..

    #6 11 months ago

Comments are now closed on this article.