Candy Crush Saga developer King has responded to concerns over its successful trademarking of the word ‘Candy.’ The studio has released a statement on the matter, stressing that it won’t pursue every use of the word.
We reported on the King ‘Candy’ trademark this morning. Hit the link for all the details.
Now, speaking with GI.biz, a King spokesperson stated, “We have trademarked the word ‘CANDY’ in the EU, as our IP is constantly being infringed and we have to enforce our rights and to protect our players from confusion.
“We don’t enforce against all uses of CANDY – some are legitimate and of course, we would not ask App developers who use the term legitimately to stop doing so.”
“We believe this App name was a a calculated attempt to use other companies’ IP to enhance its own games, through means such as search rankings.”
What’s you take on King’s trademark? Let us know below.