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Call of Duty: Ghosts team invested heavily in the “emotional” aspect of the game, says Rubin

Tuesday, 6 August 2013 18:05 GMT By Stephany Nunneley

Infinity Ward executive producer Mark Rubin has said the developer never rests on its laurels when it comes to creating the next Call of Duty game, as it wants every success to feel like a “Rocky” moment. With Ghosts, the team has invested heavily in the “emotional” aspect of the game, by bringing in a Hollywood scriptwriter to tell a tale was from the perspective of two brothers, and by tossing man’s best friend into the mix.

Speaking with GI International, Rubin said while its easy to become self-assured with the CoD IP breaking sales records year after year, Rubin is adamant his team remain focused, and consider every development in the series a challenge – and not a guaranteed “winner” in the shooter market.

“Every year, every time we made a new one it was the same thing [in terms of competition], and I like that,” he said. “I think that’s the part that keeps us hungry, that keeps us… we don’t want to feel like the top dog, necessarily. We want to feel like it’s a struggle every time. We want to feel that almost ‘Rocky moment’, which is kind of a weird thing to say, but we do want to feel like that. We want to feel like we’ve got a huge challenge in front of us. We can’t just phone this in and ship a game and expect it to sell.

“We actually really have to do harder work this year than we did last year.”

One of the ways the team at Infinity Ward hopes to accomplish another big win, is by getting the player emotionally invested in Call of Duty: Ghosts. Rubin hopes the storyline penned by Hollywood writer Stephen Gaghan will help accomplish such a feat – with his brothers tale, and the developer’s inclusion of the amiable German Shepherd which will serve as the player’s ‘war dog’ in the game.

“We actually didn’t make that big of a deal about the dog – it was just in a trailer and all of a sudden the internet blew up and made the dog became this sensation… People are so in love with the dog,”said Rubin. “They’re already emotionally invested. It’s amazing how many Twitter messages I get saying – in all caps – if you guys kill the dog, I will never play another…and I’m like, ooh, you’re emotionally attached.

“We’re really trying to push – paying attention to just those two [brothers] the whole story through and their emotional story and have the world have an emotional impact on it.

“[Steve] is really looking at this in a way that I’ve never seen a Hollywood writer look at it. He looks at writing for a game as an amazing chance at an artistic challenge as a writer. One of the things he described was… he goes, ‘As a writer, this is like art film. Basically, think about it. Your main character, your main star of your movie, is never seen and never talks. And so you have to craft a story that deals with that.’

“Think about it. If you took a game, our game, and you put it into a film where the main character never talked, never spoke, you never saw him – it would be like one of those black and white crazy French films. So he really loves the challenge of it and he’s been really engaged with everything. There’s a disconnect between Hollywood and the game industry. They have two different languages. And they haven’t in the past talked very well. And I think that’s changing.”

You can read the full interview with Rubin through the link, where he also discusses competition, and offers a few bits of information on next-gen.

Call of Duty: Ghosts releases on November 5 for PC, PS3, Wii U and Xbox 360. PS4 and Xbox One versions will release alongside the new consoles.

The first, live look at the multiplayer occurs on Wednesday, August 14 on the official website.

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26 Comments

  1. dsr

    Spoiler: Dog dies in the end.

    #1 2 years ago
  2. seanpr92

    so i translate that to explosions explosions more explosions a bit of stealth and then somone you absolutly have no emotional attachment to dying at end right seriously though on COD fanboys actually belive actvison and ones that do the race to get to 10th prestige within a month

    #2 2 years ago
  3. The Tempest

    “the internet blew up and made the dog became this sensation… People are so in love with the dog”

    That is definitely not the case. I’ve lost count of how many parody memes I’ve seen online about the dog.

    #3 2 years ago
  4. FuntimeBen

    Seems legit. They definitely have never said that before and then didn’t deliver.

    #4 2 years ago
  5. Lengendaryboss

    Spoiler alert the Dog dies at the end: the internet is sad :(

    :D :D

    Edit: I’m too late :(

    #5 2 years ago
  6. salarta

    YOUR NEW SQUADMATE IS A DOG.

    THIS IS SOMEONE YOU CARE ABOUT.

    #6 2 years ago
  7. Djoenz

    muwhahahahahahahahahahaaaaaaaaa

    #7 2 years ago
  8. Elrood

    “We can’t just phone this in and ship a game and expect it to sell.”

    As long as the multiplayer is up to par, yes you most likely can.

    “We actually really have to do harder work this year than we did last year.”

    Like making a new engine?

    I can’t help but cringe whenever I see the word “emotional” in shooters. In most cases its just explicit violence, nothing more.

    Spoiler: The dog dies at the end.

    #8 2 years ago
  9. Mjorh

    @1,5 +1!LOL!

    Hollywoodic Game! Thanks!!!

    #9 2 years ago
  10. G1GAHURTZ

    Can’t get emotional about polygons.

    End of story.

    #10 2 years ago
  11. k1llabeast

    That’s real cute Q.Q

    Meanwhile in Battlefield 4: http://i.imgur.com/LJ59A9Q.png

    #11 2 years ago
  12. deathm00n

    ““We actually didn’t make that big of a deal about the dog – it was just in a trailer and all of a sudden the internet blew up and made the dog became this sensation… People are so in love with the dog,”said Rubin. “They’re already emotionally invested. It’s amazing how many Twitter messages I get saying – in all caps – if you guys kill the dog, I will never play another…and I’m like, ooh, you’re emotionally attached.”

    And this people, shows why people who don’t understand sarcasm shouldn’t be allowed to use the internet.

    #12 2 years ago
  13. bradk825

    You will THINK the dog is dead, but at the big “America is a country again” ceremony at the end you will see the dog all bandaged up and looking even more badass than before.

    I hope they come through on the story front. I love it when I get wrapped up in a story. I started the new Tomb Raider game on Friday last week and finished it Sunday night. Every night when the kids when to bed I put a couple more hours in, it was just awesome. Cod needs a story that good, if you could combine that addictive multiplayer with a game that has a riveting story, you’d have the best game on the market, hands down.

    #13 2 years ago
  14. actuallyisnotafox

    I dont mean any disrespect to anyone but looking at most pre order sites battlefield seems to be more interesting to most people :’)

    #14 2 years ago
  15. Erthazus

    Lol… Ok.

    I think devs achieved their goal because seeing how the game looks right now made me so emotional already.

    #15 2 years ago
  16. bradk825

    @14 Cod is in the lead for pre-orders, followed by Watch Dogs, followed by GTA, followed by BF4. Bf4 is fourth. Fourth. Not even second. Fourth.



    Fourth.

    #16 2 years ago
  17. stretch215

    Yeah… Nobody cares about the sp for this game. Give me the mp and I’m good. Also, while I’ll definitely be grabbing both this and bf4 (xbox1), I’m looking forward to battlefield more. Edit: CoD hasn’t revealed the mp yet. I’m hoping for a surprise or two.

    #17 2 years ago
  18. Erthazus

    @16, Where have you seen preorder bullshit?

    #18 2 years ago
  19. Agt_Pendergast

    http://www.youtube.com/watch?v=FopyRHHlt3M

    #19 2 years ago
  20. bradk825

    @18
    http://venturebeat.com/2013/07/29/cowen-report-shows-call-of-duty-ghosts-leads-preorder-demand-heading-into-fall/

    #20 2 years ago
  21. Mjorh

    @16 You see? that shows n proves that we have more casual gamers rather than hard-core! For the record, quality is not about sales!

    #21 2 years ago
  22. stretch215

    @21 lol. So you’re saying that the guy who plays CoD for 8hours a day isn’t “hardcore”? I’d say the exact opposite.

    #22 2 years ago
  23. gusalomao

    At the end the dog reveals himself as the big villain and you kill him with a knife in the chest. Thank god America is safe again!

    #23 2 years ago
  24. Lengendaryboss

    @23
    http://www.youtube.com/watch?v=_n5E7feJHw0

    #24 2 years ago
  25. Armitage Shanks

    You can already guess how laughable this will be and the memes that will be born from its ashes and yes as everyone says its a definite that the dog will be killed in a “big emotional scene”

    #25 2 years ago
  26. Mjorh

    @22 I’m not sayin all of’em are casual ,based on my experience n observation most of those who play COD as a top- priority videogame are buncha casuals with age interval 13-18 who have no idea whats goin on the gaming world and for the record being hard-core is not about duration ! i mean “the longer u play the more pro u are” is not true!

    #26 2 years ago

Comments are now closed on this article.

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    Gold Mario Amiibo are expected to sell for pretty astounding profits on eBay and other auction sites. The Walmart-exclusive Gold Mario Amiibo is already completely sold out. Plenty of people managed to snaffle them to resell, though. There are now dozens of listings on eBay and other auction sites. One of the average asking prices […]

  • Canadian new game prices jump to $75

    Canadian gamers are in for an unpleasant price hike. As spotted by HardcoreGamer, the local Canadian branches of Amazon and EB Games have raised the prices of upcoming games to CAD$75. The CAD$5 increasing comes within a year of prices hitting the CAD$70 point. CAD$75 (£38/€53) currently exchanges for $60, the standard US pricing. The […]

  • New Xenoblade Chronicles X footage shows weather, day-night cycle

    The latest Xenoblade Chronicles X footage shows off a gloriously beautiful world. Xenoblade Chronicles X is Monolith Soft’s first solo Wii U game, and the developer is clearly enjoying being able to build a big open world with all the features we’ve come to expect. Missed the whole Xenoblade thing? Chronicles X is a sort […]

  • Dead Rising: Watchtower teaser talks up the benefits of Zombrex

    Live-action Dead Rising movie Watchtower is almost upon us. Dead Rising: Watchtower will release on Crackle on March 27, and via other digital distributors thereafter. Enjoy the short teaser below, courtesy of IGN.

  • We Happy Few debut hits you upside the face with a frying pan

    Contrast developer Compulsion Games has revealed its next project – the delightfully creepy-looking We Happy Few. We Happy Few is set in “a drug-fuelled, retrofuturistic city in an alternative 1960s England” where “a plucky bunch of moderately terrible people trying to escape from a lifetime of cheerful denial”. Players are tasked with blending in with […]

  • Slender: The Arrival creeping onto PS4, Xbox One in March

    Slender: The Arrival sold like hotcakes on PC and last-gen consoles, so why not terrify yourself on PS4 and Xbox One, too? Slender: The Arrival will release on PS4 on March 24 and on Xbox One on March 25, developer Blue Isle Studios has announced, for $10. No word on that Wii U version, though. […]

  • GOG weekend sale celebrates German debut

    DRM-free games vendor GOG is celebrating its German-language launch with a tasty sale. The sale offers discounts over 25 “German favourites”. Highlights inclue 97% off Deponia, and less steep but still tasty savings on Memoria and Blackguards 1 and 2. The sale will run through March 3, and you do not have to be, speak, […]

  • Humble Weekly Bundle goes back to Japan

    The latest Humble Weekly Bundle is called Made in Japan, and I’m sure you can guess the theme. Pay what you want for Cherry Tree High Complete Pack (PC; Steam or DRM free), Fairy Bloom Freesia (PC; Steam or DRM free) and Influent + Language Pack (Linux, Mac, PC; Steam or DRM free). Pay more […]

  • Capcom “looking into” solutions to Resident Evil: Revelations PC co-op issue

    Resident Evil: Revelations 2 fans should sit tight for a bit, as Capcom is working on some sort of solution to the co-op issue. Resident Evil: Revelations 2 doesn’t have local co-op on PC and fans are pretty mad about that, as it was advertised ahead of release as a key feature. Although Capcom has […]

  • The games industry is disruption, says Assassin’s Creed producer

    Former Assassin’s Creed producer Jade Raymond has characterised the games industry as one long series of upsets. The games industry changes all the time, and that’s one of its best qualities, Raymond said. The ex-Ubisoft leader told Polygon that the reason seh got into games in the first place was because it “is this undefined […]

  • GTA 5 made $31 million in digital revenue in January

    GTA 5 is the highest-grossing title at the moment in terms of digital revenue, and the PSN is absolutely minting it. Digital games industry analyst Superdata has extended its scope to include console games, which means we suddenly have access to a whole bunch of data we’ve only been able to guess at, or extrapolate […]

  • Destiny: Inferno playlists debut next week

    Destiny PvP will shake things up next week with a new way to slaughter your mates in the Crucible. Destiny is already a skilled PvP game, but the new Inferno playlists will turn things up a notch with a focus on “basic gunplay”. The first of these, Inferno Control, kicks off on March 3 and […]

  • First-person camera coming to Guild Wars 2 next month

    ArenNet has announced its adding nonrestrictive first-person view to Guild Wars 2. Here’s what top expect come March 10: First-person Camera: Zooming in all the way will allow players to experience a first-person view. First-person mode is available while standing in place, walking, running, jumping, playing PvP and just about anything else. There aren’t any […]

  • Shadowrun Online signs on with Nordic

    Shadowrun Online has been given a nice little boost thanks to a distribution deal with Nordic Games. Shadowrun Online is a new team tactical RPG from Cliffhanger Productions. Although it’s already available through Steam Early Access, Nordic has agreed to distribute the finished version, which is due on Linux, Mac and PC in the second […]

  • Final Fantasy 15 is 60% finished, game world ten times the size of demo

    Final Fantasy 15 is 60% finished, according to director Hajime Tabata. Speaking with IGN, Tabata said development will kick into high gear once the Episode Duscae demo is released. “It’s about 60% now. People may look at that and say ‘well, you’ve only done five more percent!’ [since 55% in September] but it’s actually a […]

  • Destiny: you don’t need to visit the tower to access your vault

    Destiny players, you asked for it and Bungie has delivered it: you can now swap items in and out of the vault using the companion app. “Destiny needs more vault space” you cry – and yes, this is true. But while we all struggle with the limitations imposed on us by Bungie, we face all […]

  • Mortal Kombat X will contain over 100 Brutalities

    During the Mortal Kombat X stream today, NetherRealm Studios revealed Brutalities are back for the game, and stated there will be over 100 to pull off. You won’t gain any extra experience for being overly cruel with your painful moves, but you will at least get to laugh at some and “cringe” at others, according […]

  • Numenera: Strand is a film based on the game up on Kickstarter

    Numenera, the 2012 Kickstarter success and foundation for Torment: Tides of Numenera, could become a film if the Kickstarter for the movie is successful. With five days left, Monte Cook Games and Swedish film company Valdes/Eriksdotter needs £22,542 to reach its goal. Titled Numenera: Strand, it tells the tale of a drifter who “roams a […]

  • Gran Turismo 6 update adds MINI Clubman Vision, more

    A Mini Cooper has invaded Gran Turismo 6 via a new update. The Mid-Field Raceway track has also been added, and its a new and improved version of the original track from previous Gran Turismos. The new B-Spec Mode feature has also been added which allows the AI driver to race on your behalf. Additional […]

  • Nintendo is bringing New 3DS Xl and some playable titles to PAX East

    Nintendo is bringing New 3DS Xl and Splatoon with it to PAX East next month. The E3 2014 build of the game lets eight players transform into squids in a race for “splattered-paint dominance.” Code Name: S.T.E.A.M. will also be playable and featured in stage presentations at the Nintendo booth. Upcoming or newly released Nintendo […]

  • Battlefield Hardline Premium information seems to have slipped out early

    Battlefield Hardline Premium perks have apparently leaked a bit early, according to a post on Reddit. Over on the Hardline subreddit is an image which was take at a GameStop location, noting two week early access to content additional Battlepacks and more. Here’s the rundown: Four expansions Two weeks early access 12 additional Battlepacks Exclusive […]

  • Final Fantasy: Record Keeper arrives in the US this spring

    Final Fantasy: Record Keeper will be released in the US on iOS and Android this spring, DeNA and Square Enix today. The mobile titles allows players to “relive favorite moments” across all Final Fantasy installments and build a team of classic characters from across the entire franchise. If you sign up for email updates, you […]

  • Battlefield Hardline now available for pre-order, pre-download on Xbox One

    Battlefield Hardline is now available for pre-order and pre-download on Xbox One. You can pre-order it now from the Xbox Store and once you have paid for it, you can start your pre-download. Battlefield Hardline releases on March 17, and will be made available to pre-downloaders come 12.01am EDT. Check pricing and availability for your […]

  • Dying Light interactive video allows you switch between day and night

    A new video for Dying Light has been released, which allows you to hit the Z key to change between day and night. Titles Life and Death in the Quarantine Zone, the interactive story video showcases how the game changes between day and night. Daytime and nighttime are shown side-by-side but the z key allows […]

  • Havoc DLC for Call of Duty: Advanced Warfare out on PS3, PS4; PC delayed

    The Havoc DLC for Call of Duty: Advanced Warfare is now available for PlayStation 3 and PS4. Havoc contains the four multiplayer maps Core, Drift, Sideshow, and Urban along with the AE4 directed energy assault rifle, its custom variant, and the Exo Zombies cooperative mode. You can purchase the DLC separately or pick up the […]

  • Here’s a teaser for Resident Evil Revelations 2: Episode 2

    A teaser video for the second episode of Resident Evil Revelations 2 is available, so if you’ve yet to play the first episode, you may want to skip this. Resident Evil Revelations 2′s first episode is out now. Thanks, GamesHQMedia.

  • North American eShop update is full of Donkey Kong games

    Nintendo has updated the North American end of the eShop with Titan Attacks, Donkey Kong Land, Donkey Kong Country and more. eShop on 3DS Ironfall Invasion Titan Attacks! Donkey Kong Land – Virtual Console Donkey Kong Land 2 – Virtual Console Donkey Kong Land 3 – Virtual Console Luv Me Buddies Wonderland Around the World […]

  • Venture into the Valley of the Yetis next week in Far Cry 4

    The next batch of Far Cry 4 DLC, Valley of the Yetis, releases in March and Ajay Ghale will be tasked with surviving violent cultists and the mythical Yeti. Apparently the cult is looking for a secret hidden in the valley, and Ajay has discovered their motives. The DLC features co-op with a friend taking […]

  • The Butcher’s AK/CAR Mod Pack out for Payday 2, has dino masks

    The 19th DLC pack for Payday 2 title The Butcher’s AK/CAR Mod Pack is available on Steam from today. The pack will run you $4.99/€4.99 and features: 11 new weapon modifications for the AK rifles in the game 11 new weapon modifications for the CAR rifles in the game Four new masks together with their […]

  • Battle Chasers slated for PC, consoles; comic picks up where 2001 storyline left off

    Darksiders creator Joe Madureira and Vigil co-founder Ryan Stefanelli have confirmed a Battle Chasers game and a new comic are in the works at their new studio Airship Syndicate. Speaking to Polygon, Madureira and Stefanelli wouldn’t provide details on the the game, but did divulge it will be an adventure RPG with player-controlled Battle Chasers […]

  • Shovel Knight, Hotline Miami 2 discounted for Sony’s annual Spring Fever Sale

    Sony is hosting its annual Spring Fever Sale which runs for eight weeks and features a new title each week. The sale starts next week on March 3 with the launch of Helldivers. Here’s just a few items included in the sale: HELLDIVERS (PS4/PS3/PS Vita) March 3 Hotline Miami 2: Wrong Number (PS4/PS3/PS Vita) March […]

  • The gold Super Mario amiibo is a Walmart exclusive

    The Super Mario Gold amiibo which surfaced via a CPSIA certificate earlier this month will be a Walmart-exclusive, Nintendo has announced. The gold-colored Mario amiibo will be released the same day as the Mario Party 10 game for Wii U and will run you $12,96 at 3,000 participating Walmart stores in the US. Along with […]