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Halo 4 pulls in $220 million in 24 hours, takes entertainment record

Monday, 12 November 2012 22:34 GMT By Brenna Hillier

Halo 4 has done what only Call of Duty has managed over the past few years: taken out this year’s entertainment launch sales records.

Halo 4 made $220 million worldwide in its first 24 hours. This grants it the title of biggest entertainment launch of the year to date.In the US alone, it’s out-performed both 2012′s biggest movie opening – The Avengers – and the all-time record holder – Harry Potter and the Deathly Hallows: Part 2.

GameStop confirmed Halo’s day one sales were even greater than anticipated to become the retailer’s biggest Halo launch, and the biggest game launch of the year to date. Microsoft claims the shooter is on track to reach $300 million in its first week, which will make it the most lucrative launch in the franchise’s history. Lifetime franchise sales have topped $3.38 billion.

Additionally, Halo 4 has pulled in more launch players than any previous entry with 4 million in the first five days spending 31.4 million hours on the game. Look, my napkin maths isn’t all that great, but that certainly seems to be over 3,500 years’ worth. The Halo franchise has produced over 5 billion hours of play time to date.

On top of all that, the Halo 4: Forward Unto Dawn series has accumulated over 46 million views.

The latest Call of Duty has taken out entertainment launch records in the UK and US for the past three years running, but has not been challenged by the Microsoft-exclusive Halo series; Black Ops 2 launches today, so we’ll soon see if this is the year Activision takes home the wooden spoon.

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21 Comments

  1. xxJPRACERxx

    Impressive but sad at the same time. Marketing wins!

    #1 2 years ago
  2. DSB

    Oh look, tits!

    #2 2 years ago
  3. reask

    It,s a pretty immpressive achievement for 343 and fair play to them for pulling it off.
    My question to the gamers on vg247 is was it worth it?
    By that I mean having played it was it as good or otherwise as the hype.

    Halo 3 was my first halo game and I loved it.
    I bought odst and reach day one but passed on 4 as I was getting a bit halo fatiuged at that stage.

    I still reckon the halo series brought something innovating to the fps genre and whilst other games since have probably diminished that to some extent we should think back to an earlier time when it did seem to break the mould.

    #3 2 years ago
  4. DarthKate8215

    of course it beat out those movies. movie tickets are only 8 bucks whereas games are 60. That’s such an inflated comparison.

    #4 2 years ago
  5. Gheritt White

    Halo 4 is proving to be my fave so far, possibly even better than combat evolved.

    #5 2 years ago
  6. Moonwalker1982

    @1

    Why sad? Really do tell me. Did you even play it? I’m no Halo fan but i bought this game and i am beyond blown away. Doesn’t happen often that you see a product THIS polished, this good looking and so full of awesome content. 100% worth every euro i spent on it.

    #6 2 years ago
  7. Gamer4life95

    And yet they don’t mention the major price difference between a $60 and $8.00 movie ticket. $60 adds up a lot faster then a $8.00 ticket

    #7 2 years ago
  8. Ireland Michael

    Speaking in regards to the campaign alone, the whole thing feels like an utterly forced retread. Halo has always had an element of camp, but Chief’s and Cortana’s abysmally average acting are painful to listen to, and the whole drama behind the story is terribly forced.

    Gameplay is classic Halo with some new guys – whether that’s a good thing or not is entirely up to you.

    Haven’t touched competitive multiplayer yet.

    #8 2 years ago
  9. xxJPRACERxx

    @6 It’s sad because I think other games like XCOM or Dishonored deserve such commercial success much more than Halo, which is average at best.

    And it send the message to publishers that trying to be innovative is just not worth it.

    #9 2 years ago
  10. Mike W

    So wait….did it sell more than Halo 3 and reach? Because I could’ve of sworn they were several articles stating that it didn’t.

    #10 2 years ago
  11. OrbitMonkey

    @9, Don’t be silly. The last publisher that tried to copy the big boys was THQ with Homefront. Average game, lots of that magic *marketing * & look where it got them.

    The only pubs looking to *do a Halo* are the guys with serious money.

    The littler guys know they have to bring something fresh & new to survive.

    #11 2 years ago
  12. NocturnalB

    @3 You’ve only played 3 and up? Did you even try the Anniversary edition of CE? You missed out on the golden age of Halo. But even still you’re making a mistake by not getting Halo 4, it’s right up there with the greatness of Halo 1 & 2.

    and @9

    I just do not agree with that at all. I rented XCOM and Bought and beat Dishonored and I’m sorry but to me those games in no way touch Halo 4, they both sucked, they were both just unfun to me, especially XCOM. But this is all just me personally, my own experience. Another thing about it is games like XCOM are a more specific taste, and new. Where as Halo is in a more mainstream genre, and has been around over a decade, built it’s base from nothing just like everyone else. It’s a little insulting to me for you to say those are more deserving. And unlike XCOM and Dishonored at one point in time, Halo actually did break the mould and bring major and exciting changes to the industry and its respective genre.

    #12 2 years ago
  13. xxJPRACERxx

    @12 Yes, unfortunately I generally not agree with the “mainstream”.

    #13 2 years ago
  14. Gadzooks!

    Well deserved success for sure.

    343i have managed to not only produce by a very large margin the best looking game on consoles, but to do so with all the scope, freedom and terrific AI that Bungie pioneered is quite amazing.

    While initially disappointed at losing Firefight mode, I’m loving what is effectively a second campaign in the form of Spartan Ops. It’s got a similar ‘arena’ vibe but feels more urgent through objectives.

    Apart from having the best in-game visuals I’ve ever seen, the cutscenes are simply amazing in both campaign and Spartan Ops. Never seen such realistic CG skin as on Halsey in the opening cinematic.

    I really enjoyed the story, from Cortana’s descent into rampancy, through the asshole Captain of the Infinity to a Chief who looked thoroughly defeated at the end. For me the story felt a lot more human, while the environments felt more alien than before.

    Really liking being able to pick my loadout for MP too, plus some of my gripes have been addressed (like promethian vision combats campers, and having permanent sprint).

    The game just oozes quality. 343i have done us proud.

    #14 2 years ago
  15. DrDamn

    @10
    Not beating Reach/ODST was UK chart wise.

    Got to play it last week and have to say I was very impressed with what they’ve done. It’s a very, very good looking game – not something you associate with this generation’s Halo’s. It’s pretty safe in some ways, but as an overall package it’s rather lovely.

    #15 2 years ago
  16. pukem0n

    but movies have a broader market appeal than any kind of games and a greater install base if you like.

    dont know what the xbox install base is in the US, lets say 30m without even knowing any number.
    movies can appeal to anyone who lives in the US, so over 200m?

    and since movies are cheaper to watch, you rather watch that than play a game.

    anyways, no matter if you like Halo or not, this is still a staggering success for both Microsoft and the industry as a whole

    #16 2 years ago
  17. DrDamn

    @16
    The comparison to movies is an odd one as it’s comparing launches – not overall figures. Movies are always going to be limited by the number of screens they are put out on and the number of people who want to watch on opening weekend. Both will obviously have similar profiles in terms of peak at launch trailing off – but longer term you’d think they would diverge. DVD releases, TV deals, rental etc for films, budget releases for games.

    #17 2 years ago
  18. Cobra951

    @8, see, this is why I held off. I am a solo gamer, a member of that old and endangered species. Without a solid campaign, the game could be the best online shooter ever conceived, and I wouldn’t care. All of the eye candy is fine, but it won’t sell me the game either. Only what I get to do in it, and how much of it, can draw me in.

    #18 2 years ago
  19. polygem

    @13: you are no alternative underdog if you prefer a game like dishonored…it is still mainstream. gaming is mainstream. this is not punk. sad. true. (punk has become mainstream too;(

    halo ce was innovative as hell. the first time i played it i couldn´t believe what happened there on screen. one of my biggest gaming moments as a gamer. ALL halo games have been excelent games though, even if you don´t like them, every gamer with a sane mind would give them credit. the sales are well deserved.

    @18: halo campaigns have great replay value. start on normal, then heroic, then legendary (if you dare)…you´ll be impressed about the AI! i am not the biggest game replayer in the world, but halo with it´s great ai and superfun gameplay is a joy to replay. this is my honest opinion. i played every halo at least twice. second playthrough was most of the time even more fun than the first one…and i am not done with replaying them. will probably even do that 10 years from now;)

    if you are a single player guy YOU NEED to get the halo games. it´s a great deal. you can replay them forever. the clean artdesign makes them age well too. they are timeless classics with almost perfect gameplay mechanics for a shooting game. all of them. being the best competitve mp game on consoles is just a huge extra.
    i recently replayed halo 2 on the 360….was still tons of fun.

    #19 2 years ago
  20. Gadzooks!

    #19

    Re: The campaign.

    Totally agree. The pack AI in Halo makes for such great flow to the combat, and a single Elite or Promethian Knight can be one hell of a challenge on their own. Campaign and Firefight/Spartan Ops is where it’s at for me.

    The way battles play out changes subtly in co-op too making it even more replayable.

    #20 2 years ago
  21. polygem

    @20: exactly.
    halo on heroic isn´t just harder with cheap deaths. it´s the way it is meant to be played. people really need to try that out themselves. the ai is brilliant.

    @18: i really recommend picking up an older halo game. maybe even reach, it still looks great and is a very good game. you can get it cheap….i personally played reach 3 times and will definitley play it again at some point. it also has firefight – and invasion is a great online mode for people who are less k/d oriented…

    #21 2 years ago

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    PC format is “by far the best gaming platform around,” says Hardline producer. “We’re doing what we can to take advantage of people’s different system with the graphics, framerate, controls, etc. We’re not just porting it over.” Battlefield Hardline developer Visceral is reassuring players that there will not be a repeat of the disastrous Battlefield […]

  • Win Pneuma: Breath of Life for Xbox One

    We have 10 download codes for new indie puzzler Pneuma: Breath of Life for Xbox One to give away. The be in with a chance of winning a code, just enter your details below and we’ll pull the winners from the hat on Monday March 2nd, after 2pm GMT. Pneuma: Breath of Life is a […]

  • Life is Strange Episode 2 delayed

    Life is Strange Episode 2 won’t make its expected release date. The first Life is Strange episode released on January 30, and we had expected the second to follow on March 13. Square Enix has since confirmed to Destructoid that the next chapter won’t make its release date. There’s been no word of the new […]

  • Mortal Kombat X: which character will be revealed tomorrow?

    Mortal Kombat X director Ed Boon is teasing a new character reveal. During today’s Mortal Kombat X livestream, NetherRealm said that a new character would be revealed “very soon”. Boon followed up with this teasing tweet suggesting the reveal will occur tomorrow: Very soon? As in tomorrow? :/ — Ed Boon (@noobde) February 26, 2015 […]

  • Halo played by Twitch is an exercise in great patience

    TwitchPlaysHalo is ridiculous. Halo: Combat Evolved is the latest game to be sucked into the “TwitchPlays” phenomenon, and the results are somewhat painful to spectate. If you’re not familiar with the setup, which debuted with TwitchPlaysPokemon, the game accepts commands from the channels’ chat stream. Although it doesn’t have the strategic RPG elements of Pokemon, […]

  • Gold Amiibo sold out, selling at five times RRP on auction sites

    Gold Mario Amiibo are expected to sell for pretty astounding profits on eBay and other auction sites. The Walmart-exclusive Gold Mario Amiibo is already completely sold out. Plenty of people managed to snaffle them to resell, though. There are now dozens of listings on eBay and other auction sites. One of the average asking prices […]

  • Canadian new game prices jump to $75

    Canadian gamers are in for an unpleasant price hike. As spotted by HardcoreGamer, the local Canadian branches of Amazon and EB Games have raised the prices of upcoming games to CAD$75. The CAD$5 increasing comes within a year of prices hitting the CAD$70 point. CAD$75 (£38/€53) currently exchanges for $60, the standard US pricing. The […]

  • New Xenoblade Chronicles X footage shows weather, day-night cycle

    The latest Xenoblade Chronicles X footage shows off a gloriously beautiful world. Xenoblade Chronicles X is Monolith Soft’s first solo Wii U game, and the developer is clearly enjoying being able to build a big open world with all the features we’ve come to expect. Missed the whole Xenoblade thing? Chronicles X is a sort […]

  • Dead Rising: Watchtower teaser talks up the benefits of Zombrex

    Live-action Dead Rising movie Watchtower is almost upon us. Dead Rising: Watchtower will release on Crackle on March 27, and via other digital distributors thereafter. Enjoy the short teaser below, courtesy of IGN.

  • We Happy Few debut hits you upside the face with a frying pan

    Contrast developer Compulsion Games has revealed its next project – the delightfully creepy-looking We Happy Few. We Happy Few is set in “a drug-fuelled, retrofuturistic city in an alternative 1960s England” where “a plucky bunch of moderately terrible people trying to escape from a lifetime of cheerful denial”. Players are tasked with blending in with […]

  • Slender: The Arrival creeping onto PS4, Xbox One in March

    Slender: The Arrival sold like hotcakes on PC and last-gen consoles, so why not terrify yourself on PS4 and Xbox One, too? Slender: The Arrival will release on PS4 on March 24 and on Xbox One on March 25, developer Blue Isle Studios has announced, for $10. No word on that Wii U version, though. […]

  • GOG weekend sale celebrates German debut

    DRM-free games vendor GOG is celebrating its German-language launch with a tasty sale. The sale offers discounts over 25 “German favourites”. Highlights inclue 97% off Deponia, and less steep but still tasty savings on Memoria and Blackguards 1 and 2. The sale will run through March 3, and you do not have to be, speak, […]

  • Humble Weekly Bundle goes back to Japan

    The latest Humble Weekly Bundle is called Made in Japan, and I’m sure you can guess the theme. Pay what you want for Cherry Tree High Complete Pack (PC; Steam or DRM free), Fairy Bloom Freesia (PC; Steam or DRM free) and Influent + Language Pack (Linux, Mac, PC; Steam or DRM free). Pay more […]

  • Capcom “looking into” solutions to Resident Evil: Revelations PC co-op issue

    Resident Evil: Revelations 2 fans should sit tight for a bit, as Capcom is working on some sort of solution to the co-op issue. Resident Evil: Revelations 2 doesn’t have local co-op on PC and fans are pretty mad about that, as it was advertised ahead of release as a key feature. Although Capcom has […]

  • The games industry is disruption, says Assassin’s Creed producer

    Former Assassin’s Creed producer Jade Raymond has characterised the games industry as one long series of upsets. The games industry changes all the time, and that’s one of its best qualities, Raymond said. The ex-Ubisoft leader told Polygon that the reason seh got into games in the first place was because it “is this undefined […]

  • GTA 5 made $31 million in digital revenue in January

    GTA 5 is the highest-grossing title at the moment in terms of digital revenue, and the PSN is absolutely minting it. Digital games industry analyst Superdata has extended its scope to include console games, which means we suddenly have access to a whole bunch of data we’ve only been able to guess at, or extrapolate […]

  • Destiny: Inferno playlists debut next week

    Destiny PvP will shake things up next week with a new way to slaughter your mates in the Crucible. Destiny is already a skilled PvP game, but the new Inferno playlists will turn things up a notch with a focus on “basic gunplay”. The first of these, Inferno Control, kicks off on March 3 and […]

  • First-person camera coming to Guild Wars 2 next month

    ArenNet has announced its adding nonrestrictive first-person view to Guild Wars 2. Here’s what top expect come March 10: First-person Camera: Zooming in all the way will allow players to experience a first-person view. First-person mode is available while standing in place, walking, running, jumping, playing PvP and just about anything else. There aren’t any […]

  • Shadowrun Online signs on with Nordic

    Shadowrun Online has been given a nice little boost thanks to a distribution deal with Nordic Games. Shadowrun Online is a new team tactical RPG from Cliffhanger Productions. Although it’s already available through Steam Early Access, Nordic has agreed to distribute the finished version, which is due on Linux, Mac and PC in the second […]

  • Final Fantasy 15 is 60% finished, game world ten times the size of demo

    Final Fantasy 15 is 60% finished, according to director Hajime Tabata. Speaking with IGN, Tabata said development will kick into high gear once the Episode Duscae demo is released. “It’s about 60% now. People may look at that and say ‘well, you’ve only done five more percent!’ [since 55% in September] but it’s actually a […]

  • Destiny: you don’t need to visit the tower to access your vault

    Destiny players, you asked for it and Bungie has delivered it: you can now swap items in and out of the vault using the companion app. “Destiny needs more vault space” you cry – and yes, this is true. But while we all struggle with the limitations imposed on us by Bungie, we face all […]

  • Mortal Kombat X will contain over 100 Brutalities

    During the Mortal Kombat X stream today, NetherRealm Studios revealed Brutalities are back for the game, and stated there will be over 100 to pull off. You won’t gain any extra experience for being overly cruel with your painful moves, but you will at least get to laugh at some and “cringe” at others, according […]

  • Numenera: Strand is a film based on the game up on Kickstarter

    Numenera, the 2012 Kickstarter success and foundation for Torment: Tides of Numenera, could become a film if the Kickstarter for the movie is successful. With five days left, Monte Cook Games and Swedish film company Valdes/Eriksdotter needs £22,542 to reach its goal. Titled Numenera: Strand, it tells the tale of a drifter who “roams a […]

  • Gran Turismo 6 update adds MINI Clubman Vision, more

    A Mini Cooper has invaded Gran Turismo 6 via a new update. The Mid-Field Raceway track has also been added, and its a new and improved version of the original track from previous Gran Turismos. The new B-Spec Mode feature has also been added which allows the AI driver to race on your behalf. Additional […]

  • Nintendo is bringing New 3DS Xl and some playable titles to PAX East

    Nintendo is bringing New 3DS Xl and Splatoon with it to PAX East next month. The E3 2014 build of the game lets eight players transform into squids in a race for “splattered-paint dominance.” Code Name: S.T.E.A.M. will also be playable and featured in stage presentations at the Nintendo booth. Upcoming or newly released Nintendo […]

  • Battlefield Hardline Premium information seems to have slipped out early

    Battlefield Hardline Premium perks have apparently leaked a bit early, according to a post on Reddit. Over on the Hardline subreddit is an image which was take at a GameStop location, noting two week early access to content additional Battlepacks and more. Here’s the rundown: Four expansions Two weeks early access 12 additional Battlepacks Exclusive […]

  • Final Fantasy: Record Keeper arrives in the US this spring

    Final Fantasy: Record Keeper will be released in the US on iOS and Android this spring, DeNA and Square Enix today. The mobile titles allows players to “relive favorite moments” across all Final Fantasy installments and build a team of classic characters from across the entire franchise. If you sign up for email updates, you […]

  • Battlefield Hardline now available for pre-order, pre-download on Xbox One

    Battlefield Hardline is now available for pre-order and pre-download on Xbox One. You can pre-order it now from the Xbox Store and once you have paid for it, you can start your pre-download. Battlefield Hardline releases on March 17, and will be made available to pre-downloaders come 12.01am EDT. Check pricing and availability for your […]

  • Dying Light interactive video allows you switch between day and night

    A new video for Dying Light has been released, which allows you to hit the Z key to change between day and night. Titles Life and Death in the Quarantine Zone, the interactive story video showcases how the game changes between day and night. Daytime and nighttime are shown side-by-side but the z key allows […]

  • Havoc DLC for Call of Duty: Advanced Warfare out on PS3, PS4; PC delayed

    The Havoc DLC for Call of Duty: Advanced Warfare is now available for PlayStation 3 and PS4. Havoc contains the four multiplayer maps Core, Drift, Sideshow, and Urban along with the AE4 directed energy assault rifle, its custom variant, and the Exo Zombies cooperative mode. You can purchase the DLC separately or pick up the […]

  • Here’s a teaser for Resident Evil Revelations 2: Episode 2

    A teaser video for the second episode of Resident Evil Revelations 2 is available, so if you’ve yet to play the first episode, you may want to skip this. Resident Evil Revelations 2′s first episode is out now. Thanks, GamesHQMedia.

  • North American eShop update is full of Donkey Kong games

    Nintendo has updated the North American end of the eShop with Titan Attacks, Donkey Kong Land, Donkey Kong Country and more. eShop on 3DS Ironfall Invasion Titan Attacks! Donkey Kong Land – Virtual Console Donkey Kong Land 2 – Virtual Console Donkey Kong Land 3 – Virtual Console Luv Me Buddies Wonderland Around the World […]

  • Venture into the Valley of the Yetis next week in Far Cry 4

    The next batch of Far Cry 4 DLC, Valley of the Yetis, releases in March and Ajay Ghale will be tasked with surviving violent cultists and the mythical Yeti. Apparently the cult is looking for a secret hidden in the valley, and Ajay has discovered their motives. The DLC features co-op with a friend taking […]

  • The Butcher’s AK/CAR Mod Pack out for Payday 2, has dino masks

    The 19th DLC pack for Payday 2 title The Butcher’s AK/CAR Mod Pack is available on Steam from today. The pack will run you $4.99/€4.99 and features: 11 new weapon modifications for the AK rifles in the game 11 new weapon modifications for the CAR rifles in the game Four new masks together with their […]

  • Battle Chasers slated for PC, consoles; comic picks up where 2001 storyline left off

    Darksiders creator Joe Madureira and Vigil co-founder Ryan Stefanelli have confirmed a Battle Chasers game and a new comic are in the works at their new studio Airship Syndicate. Speaking to Polygon, Madureira and Stefanelli wouldn’t provide details on the the game, but did divulge it will be an adventure RPG with player-controlled Battle Chasers […]