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Modern Warfare 3 pulls $775m in 5 days, sets two XBL records

Thursday, 17th November 2011 13:18 GMT By Stephany Nunneley

Modern Warfare 3 has set a new five-day entertainment record, Activision said today, grossing over $775 million worldwide. It has also set a record on Xbox Live by having 3.3 million unique online users in one day.

The monetary record has also bested theatrical box office, book and video game sales records for five-day worldwide sell-through in dollars, exceeding the record of $650 million set a year ago by Call of Duty: Black Ops, and the $550 million garnered by 2009′s Modern Warfare 2, according to ChartTrack and retail customer sell-through information.

“With $775 million of sales of Call of Duty: Modern Warfare 3 in its first five days, Call of Duty has become the first entertainment property in history to set five-day launch records for three consecutive years across all forms of entertainment,” said Robert Kotick, CEO, Activision Blizzard.

“Life-to-date retail sales for the Call of Duty franchise have exceeded $6 billion worldwide, which makes Call of Duty one of the most valuable entertainment properties in the world. We expect continued sales momentum, as reviews and audience enthusiasm suggest that this is the best Call of Duty game that we have ever made.

“Online play for Modern Warfare 3 is at record levels and we continue to see high online play for both Call of Duty: Black Ops and Call of Duty: Modern Warfare 2, which ranked as the #2 and #4 top-played Xbox LIVE games for the week of November 7, according to Major Nelson.”

Millions of hours on Xbox Live

In addition to logging 3.3 million unique online users on November 8, which is up from 2.6 million unique gamers for Black Ops, the game set another Xbox Live record by having over 7 million multiplayer hours logged at the end of launch day.

This is a 19% increase over Black Ops’ 5.9 million multiplayer hours logged on day one.

“As I have said all year, we have been singluarly focused on making a spectacular game for our fans, and nothing else,” said publishing CEO Eric Hirshberg. “Our incredible teams at Infinity Ward and Sledgehammer Games have done just that.

“I would also like to thank our incredible team for the pulling off the launch of the year, as well as our retail partners around the world. But most of all, I want to thank our fans. They are our toughest critics, and our biggest supporters, and none of this would be possible without them.”

The game also set a new franchise mark for the number of simultaneous online gamers playing on PSN its first day, and was the best-selling video game launch of all time in North America on Amazon.com and at Best Buy, GameStop, Target and Wal-Mart.

“In just over a week, Call of Duty: Modern Warfare 3 has been hugely successful on PlayStation 3, and continues to drive millions of gamers globally to PlayStation Network with its unprecedented and engaging online multiplayer experience,” said Jack Tretton, president and CEO of SCEA.

“The Call of Duty franchise is one of the biggest entertainment brands on the planet, delivering gameplay experiences like no other which is why we’re also excited to bring the Call of Duty franchise to our highly-anticipated next generation portable, PlayStation Vita.”

Last week, it was announced that the game had sold 6.5 million units in US and UK within its first 24 hours on the market, bringing in around $400 million, which is up 900,000 units over Black Ops’ 5.6 million units at launch.

The 2010 shooter garnered $360 million on launch day, compared to Modern Warfare 2′s 4.7 million and $310 million at launch .

Breaking news

18 Comments

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  1. Yoshi

    And people said they weren’t going to buy it XD

    #1 2 years ago
  2. G1GAHURTZ

    You reading this, Riccitiello?

    pwnd.

    #2 2 years ago
  3. YoungZer0

    I blame Origin.

    Fucking blame it for everything.

    #3 2 years ago
  4. thesamy

    i hate cod but EA are fucking stupid for origin thing and BF3 origin destroyed every plan thay hed for future games and BF3 big selles.

    #4 2 years ago
  5. John117

    Surprise, how many people who buy CoD read about games on the internet and involve them on the forums? Prob around 5%? Never hear many people talk well about CoD while around in the game forums :/

    #5 2 years ago
  6. minxamo

    Which Activision reads as ‘Hey guys, don’t bother putting any work into your games, just keep shitting out the same thing every year in return for letting us throw our money at you!’

    #6 2 years ago
  7. Ireland Michael

    @5 Cue someone commenting that it’s because they don’t like popular things, can’t accept that its beating their favourite franchise, or any number of other contrived excuses, because they can’t accept that some people don’t like Call of Duty simply because they don’t think it’s very good.

    #7 2 years ago
  8. DSB

    @7 What does that have to do with his comment?

    Fair enough if people don’t like it, but it is impressive how it can make people so sad, as to make up their own crazed notions about who could possibly play this game that they personally don’t appreciate.

    “I don’t like this, ergo it must be played by sterilized chimpanzees and old people who wet themselves”

    Okay! That’s certainly a worthy contribution to pretty much anything.

    #8 2 years ago
  9. Ireland Michael

    @8 He was pointing out the amount of hate people seem to have for the game, and I’m simply predicting that someone will probably reply to make up excuses for why most people’s hate for the game isn’t justified, when some people just simply don’t like it, without any deeper ulterior motive.

    #9 2 years ago
  10. DSB

    @9 Hm, I didn’t read it that way. The idea that only 5% of CoD players keeps up with gaming in general would seem to suggest that they aren’t “gamers” which is yet another pipedream for people who really just have a stick up their ass for the series.

    I’m sure that a lot of people don’t like discussing CoD online because of all the retarded flamers though. I can handle it personally, but it must get pretty boring to listen to bigots every time you want to discuss a game.

    Again, totally fair if you don’t like it, and equally fair if that wasn’t the point he was trying to make, but there is quite arguably a lot of irrational haters out there, who make themselves look like even bigger morons than the ones that they kid themselves make up most of the CoD audience.

    #10 2 years ago
  11. fearmonkey

    yay…. $15 map packs for everyone…….

    #11 2 years ago
  12. DSB

    @11 Are we talking about BF3 or MW3 here?

    #12 2 years ago
  13. G1GAHURTZ

    There are probably a number of reasons some people don’t ‘see’ many CoD fans in forums. One reason could be, as DSB suggested, that they just don’t like the flaming from the haters, so they don’t go where they don’t feel wanted, and stick to the CoD forums.

    Incidently, I think that a number of gaming sites have noticed this, which is why there’s been a whole load of ‘why the CoD hate?’ articles from many different sites over the last week. Every single one of them that I’ve seen pointing out that hating a game is stupid, and that there’s no justifiable reason to do so. I think the reason for this is down to the online gaming press wanting to keep their traffic as high as possible by making their sites as welcoming as possible for the millions of people who just bought MW3.

    They know that the full-time haters are keeping people away and trying to shut people up at every available opportunity, and they want to put a lid on it.

    Another reason is that people are too busy playing the game.

    Of course, complainers are also usually loud and desperate to get themselves noticed, whereas people who are happy don’t feel the need to spread the feeling with others.

    One thing that these numbers prove, though, is that gamers are continuing to play and enjoy CoD in ever growing numbers. There’s absolutely no sign of a slow down yet, no matter how much the haters flame and troll.

    #13 2 years ago
  14. Kabby

    Kids like shooting guns.

    #14 2 years ago
  15. Cyph0n

    Simply amazing. Each game in the series shatters the records set by the one before it (CoD: WaW?). Still, they can’t keep this ‘killstreak’ going on forever, so I’m guessing the next CoD will probably be their last record-breaker, and after that, either BF or a new FPS will take the title from it.

    #15 2 years ago
  16. xino

    phsss not surprised!

    but i’ve learnt something in the marketing side.
    Aggressive marketing is the key!
    Sega said so during the Sonic anni video. How they aggressively marketing Genesis Sonic along with NES Mario. And it proved to be a sucess, same thing EA did with BF3.

    EA do not care if MW3 outsold BF3, their goal is to chip on some cash MW3 gets, and they succeed. But I f**king hate how the promoted the piece of sh* PC version. In the end Xbox 360 got most of the sales.

    This is why Activsion will fight for the IP of MW on former Infinity ward member. Activision will win because they will not let a chance of money maker machine slip by their hands. I dunno why they just can’t pay them their bonuses. Just greedy man.

    #16 2 years ago
  17. JeRicHoOL

    #1
    Exactly. These type of people are just ridiculous. Either buy it or not but don’t say “I’m not gonna buy it, the game is shit.” and then on launch day you’re like “Woohoo, I finally got MW3. Hopefully no one will find out or the haters will hate on me. I need to stay mainstream and hate on it.”

    #5
    That’s humanity in general. People rather rant about the bad things than appreciating the good ones. Even the BF fanboys, you see most of them talking crap about CoD than talking about BF.

    #6
    Pointless comment is pointless. Stop being jealous pal. Activision is a company, a successful one at that. If you wanna earn as much as them then get your lazy ass up and do something about it. It’s not like they were there from 1 day to another. They started small too working their way up all the way to the top. And no, it’s not like they told the developers to stop puttin effort into the series. If you’d inform yourself about the changes and improvements that have been made you’d know better.

    #7
    CoD is more popular than BF and BF is still not even close beating CoD so what made you write that? That’s just how it is. I’m not trying to praise CoD or put hate on BF with what I have said but it’s fact. Just look at the numbers (the only facts comparing 2 games).
    Most CoD haters can’t even bring proper factual reasons why the game is shit in their opinion. I don’t mind anyone hating the game but then at least give me proper reasons and not just “It sucks.”, “This shit, that shit.” Spreading unobjective things like that won’t bring anyone anywhere.

    #8+10
    Exactly, very well said.

    #11
    None is forced to buy it. Yes, it is overpriced by 5 bucks in my opinion but it’s not that much based on a yearly calculation. It would be 20 bucks you pay too much…in a year! Big f’n deal. The maps still enhance your play time so it’s not like you pay for nothing. People who enjoy the game and afford it can buy it. If someone can’t afford it but still moans about the DLC prices then that person shouldn’t own a gaming console in the first place. It’s not a priority to live.

    #13

    Well said again.

    #14
    I’m 22, I like shooting guns too. So do a lot of over 30′s. CoD isn’t just played by kids. It just attracts a wider range of crowd. And back then when we all were kids, didn’t we all like shooting guns (playing cowboys and indians)? I think so.

    #15
    I don’t think it will happen anytime soon. I mean, people were expecting MW2 to be the last success then Black Ops, and now MW3. Make a decision! Of course one day the series will come to an end which I don’t hope because CoD is giving me and million(s?) of others what I am looking for in a shooter game.

    #16
    Exactly. It’s all about marketing. Do it right and you will succeed.
    I’m with you on the fact that Activision should just pay them the bonuses. At the end these 2 guys still helped making series for what it is now.

    PSN is down so I used some time to make that long reply.

    #17 2 years ago
  18. tontsa91

    This is madness…

    #18 2 years ago