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Modern Warfare 3 pulls $775m in 5 days, sets two XBL records

Thursday, 17 November 2011 13:18 GMT By Stephany Nunneley

Modern Warfare 3 has set a new five-day entertainment record, Activision said today, grossing over $775 million worldwide. It has also set a record on Xbox Live by having 3.3 million unique online users in one day.

The monetary record has also bested theatrical box office, book and video game sales records for five-day worldwide sell-through in dollars, exceeding the record of $650 million set a year ago by Call of Duty: Black Ops, and the $550 million garnered by 2009′s Modern Warfare 2, according to ChartTrack and retail customer sell-through information.

“With $775 million of sales of Call of Duty: Modern Warfare 3 in its first five days, Call of Duty has become the first entertainment property in history to set five-day launch records for three consecutive years across all forms of entertainment,” said Robert Kotick, CEO, Activision Blizzard.

“Life-to-date retail sales for the Call of Duty franchise have exceeded $6 billion worldwide, which makes Call of Duty one of the most valuable entertainment properties in the world. We expect continued sales momentum, as reviews and audience enthusiasm suggest that this is the best Call of Duty game that we have ever made.

“Online play for Modern Warfare 3 is at record levels and we continue to see high online play for both Call of Duty: Black Ops and Call of Duty: Modern Warfare 2, which ranked as the #2 and #4 top-played Xbox LIVE games for the week of November 7, according to Major Nelson.”

Millions of hours on Xbox Live

In addition to logging 3.3 million unique online users on November 8, which is up from 2.6 million unique gamers for Black Ops, the game set another Xbox Live record by having over 7 million multiplayer hours logged at the end of launch day.

This is a 19% increase over Black Ops’ 5.9 million multiplayer hours logged on day one.

“As I have said all year, we have been singluarly focused on making a spectacular game for our fans, and nothing else,” said publishing CEO Eric Hirshberg. “Our incredible teams at Infinity Ward and Sledgehammer Games have done just that.

“I would also like to thank our incredible team for the pulling off the launch of the year, as well as our retail partners around the world. But most of all, I want to thank our fans. They are our toughest critics, and our biggest supporters, and none of this would be possible without them.”

The game also set a new franchise mark for the number of simultaneous online gamers playing on PSN its first day, and was the best-selling video game launch of all time in North America on Amazon.com and at Best Buy, GameStop, Target and Wal-Mart.

“In just over a week, Call of Duty: Modern Warfare 3 has been hugely successful on PlayStation 3, and continues to drive millions of gamers globally to PlayStation Network with its unprecedented and engaging online multiplayer experience,” said Jack Tretton, president and CEO of SCEA.

“The Call of Duty franchise is one of the biggest entertainment brands on the planet, delivering gameplay experiences like no other which is why we’re also excited to bring the Call of Duty franchise to our highly-anticipated next generation portable, PlayStation Vita.”

Last week, it was announced that the game had sold 6.5 million units in US and UK within its first 24 hours on the market, bringing in around $400 million, which is up 900,000 units over Black Ops’ 5.6 million units at launch.

The 2010 shooter garnered $360 million on launch day, compared to Modern Warfare 2′s 4.7 million and $310 million at launch .

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18 Comments

  1. Yoshi

    And people said they weren’t going to buy it XD

    #1 3 years ago
  2. G1GAHURTZ

    You reading this, Riccitiello?

    pwnd.

    #2 3 years ago
  3. YoungZer0

    I blame Origin.

    Fucking blame it for everything.

    #3 3 years ago
  4. thesamy

    i hate cod but EA are fucking stupid for origin thing and BF3 origin destroyed every plan thay hed for future games and BF3 big selles.

    #4 3 years ago
  5. John117

    Surprise, how many people who buy CoD read about games on the internet and involve them on the forums? Prob around 5%? Never hear many people talk well about CoD while around in the game forums :/

    #5 3 years ago
  6. minxamo

    Which Activision reads as ‘Hey guys, don’t bother putting any work into your games, just keep shitting out the same thing every year in return for letting us throw our money at you!’

    #6 3 years ago
  7. Ireland Michael

    @5 Cue someone commenting that it’s because they don’t like popular things, can’t accept that its beating their favourite franchise, or any number of other contrived excuses, because they can’t accept that some people don’t like Call of Duty simply because they don’t think it’s very good.

    #7 3 years ago
  8. DSB

    @7 What does that have to do with his comment?

    Fair enough if people don’t like it, but it is impressive how it can make people so sad, as to make up their own crazed notions about who could possibly play this game that they personally don’t appreciate.

    “I don’t like this, ergo it must be played by sterilized chimpanzees and old people who wet themselves”

    Okay! That’s certainly a worthy contribution to pretty much anything.

    #8 3 years ago
  9. Ireland Michael

    @8 He was pointing out the amount of hate people seem to have for the game, and I’m simply predicting that someone will probably reply to make up excuses for why most people’s hate for the game isn’t justified, when some people just simply don’t like it, without any deeper ulterior motive.

    #9 3 years ago
  10. DSB

    @9 Hm, I didn’t read it that way. The idea that only 5% of CoD players keeps up with gaming in general would seem to suggest that they aren’t “gamers” which is yet another pipedream for people who really just have a stick up their ass for the series.

    I’m sure that a lot of people don’t like discussing CoD online because of all the retarded flamers though. I can handle it personally, but it must get pretty boring to listen to bigots every time you want to discuss a game.

    Again, totally fair if you don’t like it, and equally fair if that wasn’t the point he was trying to make, but there is quite arguably a lot of irrational haters out there, who make themselves look like even bigger morons than the ones that they kid themselves make up most of the CoD audience.

    #10 3 years ago
  11. fearmonkey

    yay…. $15 map packs for everyone…….

    #11 3 years ago
  12. DSB

    @11 Are we talking about BF3 or MW3 here?

    #12 3 years ago
  13. G1GAHURTZ

    There are probably a number of reasons some people don’t ‘see’ many CoD fans in forums. One reason could be, as DSB suggested, that they just don’t like the flaming from the haters, so they don’t go where they don’t feel wanted, and stick to the CoD forums.

    Incidently, I think that a number of gaming sites have noticed this, which is why there’s been a whole load of ‘why the CoD hate?’ articles from many different sites over the last week. Every single one of them that I’ve seen pointing out that hating a game is stupid, and that there’s no justifiable reason to do so. I think the reason for this is down to the online gaming press wanting to keep their traffic as high as possible by making their sites as welcoming as possible for the millions of people who just bought MW3.

    They know that the full-time haters are keeping people away and trying to shut people up at every available opportunity, and they want to put a lid on it.

    Another reason is that people are too busy playing the game.

    Of course, complainers are also usually loud and desperate to get themselves noticed, whereas people who are happy don’t feel the need to spread the feeling with others.

    One thing that these numbers prove, though, is that gamers are continuing to play and enjoy CoD in ever growing numbers. There’s absolutely no sign of a slow down yet, no matter how much the haters flame and troll.

    #13 3 years ago
  14. Kabby

    Kids like shooting guns.

    #14 3 years ago
  15. Cyph0n

    Simply amazing. Each game in the series shatters the records set by the one before it (CoD: WaW?). Still, they can’t keep this ‘killstreak’ going on forever, so I’m guessing the next CoD will probably be their last record-breaker, and after that, either BF or a new FPS will take the title from it.

    #15 3 years ago
  16. xino

    phsss not surprised!

    but i’ve learnt something in the marketing side.
    Aggressive marketing is the key!
    Sega said so during the Sonic anni video. How they aggressively marketing Genesis Sonic along with NES Mario. And it proved to be a sucess, same thing EA did with BF3.

    EA do not care if MW3 outsold BF3, their goal is to chip on some cash MW3 gets, and they succeed. But I f**king hate how the promoted the piece of sh* PC version. In the end Xbox 360 got most of the sales.

    This is why Activsion will fight for the IP of MW on former Infinity ward member. Activision will win because they will not let a chance of money maker machine slip by their hands. I dunno why they just can’t pay them their bonuses. Just greedy man.

    #16 3 years ago
  17. JeRicHoOL

    #1
    Exactly. These type of people are just ridiculous. Either buy it or not but don’t say “I’m not gonna buy it, the game is shit.” and then on launch day you’re like “Woohoo, I finally got MW3. Hopefully no one will find out or the haters will hate on me. I need to stay mainstream and hate on it.”

    #5
    That’s humanity in general. People rather rant about the bad things than appreciating the good ones. Even the BF fanboys, you see most of them talking crap about CoD than talking about BF.

    #6
    Pointless comment is pointless. Stop being jealous pal. Activision is a company, a successful one at that. If you wanna earn as much as them then get your lazy ass up and do something about it. It’s not like they were there from 1 day to another. They started small too working their way up all the way to the top. And no, it’s not like they told the developers to stop puttin effort into the series. If you’d inform yourself about the changes and improvements that have been made you’d know better.

    #7
    CoD is more popular than BF and BF is still not even close beating CoD so what made you write that? That’s just how it is. I’m not trying to praise CoD or put hate on BF with what I have said but it’s fact. Just look at the numbers (the only facts comparing 2 games).
    Most CoD haters can’t even bring proper factual reasons why the game is shit in their opinion. I don’t mind anyone hating the game but then at least give me proper reasons and not just “It sucks.”, “This shit, that shit.” Spreading unobjective things like that won’t bring anyone anywhere.

    #8+10
    Exactly, very well said.

    #11
    None is forced to buy it. Yes, it is overpriced by 5 bucks in my opinion but it’s not that much based on a yearly calculation. It would be 20 bucks you pay too much…in a year! Big f’n deal. The maps still enhance your play time so it’s not like you pay for nothing. People who enjoy the game and afford it can buy it. If someone can’t afford it but still moans about the DLC prices then that person shouldn’t own a gaming console in the first place. It’s not a priority to live.

    #13

    Well said again.

    #14
    I’m 22, I like shooting guns too. So do a lot of over 30′s. CoD isn’t just played by kids. It just attracts a wider range of crowd. And back then when we all were kids, didn’t we all like shooting guns (playing cowboys and indians)? I think so.

    #15
    I don’t think it will happen anytime soon. I mean, people were expecting MW2 to be the last success then Black Ops, and now MW3. Make a decision! Of course one day the series will come to an end which I don’t hope because CoD is giving me and million(s?) of others what I am looking for in a shooter game.

    #16
    Exactly. It’s all about marketing. Do it right and you will succeed.
    I’m with you on the fact that Activision should just pay them the bonuses. At the end these 2 guys still helped making series for what it is now.

    PSN is down so I used some time to make that long reply.

    #17 3 years ago
  18. tontsa91

    This is madness…

    #18 3 years ago

Comments are now closed on this article.

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  • Journey, Flower, flOw trilogy to be released this summer on PS4 in 1080p at 60fps

    A remastered version of the Journey Collector’s Edition is coming to PlayStation 4 from ThatGameCompany. According to Gamespot, the trilogy will contain PS3 titles flOw, Flower and Journey on one disc, and it will run in 1080p at 60fps. A standalone version of Journey will arrive close to the trilogy’s release on PS4 through the […]

  • Here’s a few screenshots of PS4-exclusive Alienation from Housemarque

    Screenshots for Alienation, Housemarque’s four-player co-op PlayStation 4 exclusive, have been released and you can have a look at them in the gallery we’ve posted. Announced at gamescom 2014, the game features three main character classes, weapon customization, and various team set-ups. The game has players shooting at things with twin-stick gameplay with a top […]

  • Star Wars: Battlefront website notes November 17 release, teaser video and first image hit

    The first Star Wars: Battlefront image has been posted, and apparently it appeared on the official website at some point this morning. The game will also be released on November 17, according to the official website’s source code. The release date is noted in the code located in the image below. Props to Gematsu for […]

  • Mortal Kombat X is the fastest selling entry in the series to date

    Mortal Kombat X has sold faster than any other game in the series to date, making it the “biggest launch” in Mortal Kombat history, according to creator Ed Boon. Speaking in a series of tweets, Boon said both the mobile and console versions have “literally millions of players getting online” resulting in the servers being […]

  • Shadow of the Beast reboot resurfaces with some new screenshots

    The Shadow of the Beast reboot, which was announced in 2013, has show its face once more with early screenshots. Screenshots of the Amiga classic remake show off the Karamoon’s desert and the main character, Aarbron. According Matt Birch, CEO and founder of Heavy Spectrum, the team is currently hard at work on the “core […]

  • Halo: Spartan Strike arrives on Windows 8, iOS and Steam today

    Halo: Spartan Strike is now available on Windows 8, Steam, iOS devices and Windows 8 phones. The mobile top-down shooter will run you $5.99. Halo: Spartan Strike tells a new story in the Halo universe set during the events of Halo 2 on New Mombasa in 2552. Those playing on Windows 8 devices can compete […]

  • Final Fantasy 15 video shows highlights from the Episdoe Duscae demo

    Square Enix has released a Final Fantasy 15 video which shows highlights from the Episode Duscae demo included with launch editions of Final Fantasy Type-0 HD. FFT0 has shipped over one million copies worldwide, and a player feedback survey is available for the Duscae demo until May 19. Final Fantasy Type-0 HD is available on PlayStation […]

  • Bloodborne has sold over 155,000 digital units since release – SuperData

    PlayStation 4 exclusive Bloodborne has sold over 155,000 digital units since it was released on March 24, according to SuperData’s latest report. The figure produced by SuperData is worldwide and comes on the heels of the one million units sold announcement earlier this week. “After the release of the beautiful but terribly short game The […]

  • Nintendo US eShop update: Mega May returns, Super Smash Bros. update, Mii Fighter costumes

    Nintendo has updated the North American end of the eShop with a Super Smash Bros. update and the StreetPass Mii Plaza games Battleground Z and Ultimate Angler. The update is rather detailed, and a bit larger than normal, and you may wish to pay special attention to the activities listed. Here’s the full update: StreetPass […]

  • Here’s your first look at Sony boss Shuhei Yoshida in Super Time Force Ultra

    Sony Worldwide boss Shuhei Yoshida is a playable character in Super Time Force Ultra, and today, Capy Games has provided a couple images of the man himself in the game. Yoshida was announced as a playable character in the game during Sony’s PlayStation Experience event back in December 2014. The PS4 and Vita version will […]

  • The wait is almost over – The Witcher 3: Wild Hunt has gone gold

    CD Projekt RED has announced the news we’ve all been waiting to hear: The Witcher 3 has gone gold. This means Geralt’s latest, and possibly last, adventure has been sent to the factory to be pressed into lovely gaming discs. “We worked so damn hard over the past three years to bring you this game,” […]

  • Everybody’s Gone to the Rapture is a “couple weeks out from beta,” new trailer

    Everybody’s Gone to the Rapture is just a “couple of weeks out from beta,” according to development studio The Chinese Room, and a release date will be announced “shortly.” To give you an idea of how development has been coming along since it was announced at gamescom 2013, the team has released a new trailer […]

  • GTA 5 on PC looks incredible, but I can’t recommend it to console players

    As much as Matt Martin loves GTA 5, he can’t recommend upgrading from console to PC just for a slick editing suite and even prettier graphics. “This is the third time in as many years that I’ve bought GTA 5.” I have a Grand Theft Auto 5 obsession, as I’m sure you know if you’ve […]

  • The Forest engine updated to Unity 5, major graphical and gameplay improvements made

    The Forest’s latest patch added substantial improvements to the game. The Forest version 0.16 is now live on Steam with plenty of new additions. The game has been ported over to Unity engine version 5. The plant and skin shaders have been replaced or rewritten. Many other visual tweaks have been made, such as model […]

  • Star Wars: Battlefront banner leaks from Star Wars Convention

    EA has been setting up the Battlefront booth at Star Wars Celebration, and one leaked picture shows what could be the game’s main art. Someone on Reddit posted a picture of the game banner at EA’s booth. Here it is: Lots of things happening here. There’s a Star Destroyer in the distance, TIE Fighters and […]

  • Get GTA 5 working with Oculus Rift using this tool

    There’s a way you can play GTA 5 in VR if you own an Oculus Rift Dev Kit and have a bit of cash to spare. VorpX, the go-to program for adding VR support to games has received an update recently to support GTA 5. This is far from perfect, as it only translates the […]

  • FIFA Ultimate Team: week of April 15 team revealed

    This week’s Team of the Week is now available for anyone to challenge in FIFA Ultimate Team. The team members get selected each week based on their performance during the weekend matches. You can fire up FIFA Ultimate Team on any platform and challenge this squad. You’ll also find some Team of the Week items […]

  • Deus Ex: Mankind Divided will let you stealth all encounters, including bosses

    Deus Ex: Mankind Divided will bring back one of the original game’s major features. Deus Ex: Human Revolution is considered by many to be a great game and worthy of bearing the franchise name. One of its grating issues though was its boss fights. You only had one way to fight them: be confrontational. The […]

  • Project Cars PC specs and supported wheels announced

    The release date of Project Cars is inching ever closer and more details have been revealed to answer all your burning questions. Project Cars developer Slightly Mad Studios has revealed the full list of supported steering wheels on all platforms, as well as the minimum and recommended PC specs. Minimum specs CPU – 2.66 GHz […]

  • GTA 5 gets custom FOV mod on PC

    Those not satisfied with GTA 5′s built-in field of view slider can use a new mod to push the number even further. The PC versions of GTA 5 – just like its PS4 and Xbox One counterparts – lets you switch between third and first-person view in shooting and driving. The game has an FOV […]

  • Win! GTA 5 on PC!

    Want to win a Steam key for Grand Theft Auto 5 on PC? Just enter here. GTA 5 released on PC this week and is going down a storm. We like it a lot, which is why we’re giving away a Steam code for Rockstar’s latest. All you need to do is enter your email […]

  • GTA 5 topples Skyrim’s record for highest concurrent players on Steam

    Not factoring in Valve games, GTA 5 is the new king of concurrent player numbers on Steam. GTA 5 is very popular on PC, even more popular than games like Skyrim in its heyday. The number of concurrent players for GTA 5 has peaked today at 301,246. This makes it the only non-Valve game to […]

  • Mortal Kombat X: what does a modern fighting game look like?

    Mortal Kombat continues to evolve as NetherRealm adds RPG systems and daily challenges to a solid fighting game, says Sherif Saed. “Mortal Kombat X takes many cues from games like Destiny, Call of Duty, and GTA Online with hourly, daily and weekly events.” For as many of its familiar facets, Mortal Kombat X has enough […]

  • J-Stars Victory VS+ coming west in June – new trailer

    J-Stars Victory VS+ will make the jump (see what I did there) to the west after all. J-Stars Victory VS+ is the western title for the fighting game which stars characters from a variety of Shonen Jump-published manga. Bandai Namco has announced the fighter will release in Europe on June 26 and in the Americas […]

  • Codemasters F1 license good through 2016

    Codemasters has at least one more F1 game in it. F1 2015 isn’t out yet, so Codemasters is naturally not talking about what it might get up to in the future. We do know what it can get up to, though; Codemasters’ Steven Embling told Videogamer has the option to continue the series. “We have […]

  • Project Cars has pretty deep graphics options on consoles

    Project Cars offers players a wide variety of ways to customise their graphic settings on PS4 and Xbox One. Project Cars is a graphics showcase and all early indications suggest it’s going to be one of the best-looking games out there. Slightly Mad’s commitment to graphics seems to go deeper than making things pretty, though: […]

  • Super Smash Bros. patch nerfs Diddy Kong – report

    Super Smash Bros. 3DS and Wii U is great but Diddy Kong is a beast and must be stopped. The latest Super Smash Bros. 3Ds and Wii U patch seems to have nerfed Diddy Kong, a character so over-powered that serious tournament players generate controversy by choosing to use him. Nintendo doesn’t publish patch notes, […]

  • Borderlands: The Pre-Sequel developer shuttered

    Borderlands: The Pre-Sequel developer 2K Australia has been closed down. Kotaku broke the news, and also had word from an anonymous source, who said that all staff have been let go. 2K responded to our request for comment with the following statement: We can confirm we have taken steps to begin the studio closure process […]

  • Samorost 3 trailer shows Amanita still in fine form

    Samorost 3 looks as delicately beautiful as its siblings. Samarost 3 developer Amanita Design has a reputation for gorgeous, slightly surreal world building. This new trailer for its latest adventure looks just as if not more lovely than the previous Samarost games and Botanicula. Samarost 3 is coming to Mac and PC later this year, […]

  • Amnesia dev’s new project SOMA now in beta

    SOMA is nearly here and I am torn between excitement and horrified dread. SOMA is the latest horror project from Frictional, the team behind Amnesia: The Dark Descent. We’re pretty excited to see what Frictional comes up with next, and we won’t have too long to wait, apparently; the developer has announced that SOMA is […]

  • Steam Guard mobile authenticator now in beta testing

    Steam is now testing its latest security measure. Steam helps you protect your account by offering two-factor authentication, a solution so beautifully elegant and effective that it’s astounding every gaming network doesn’t do the same (looking at you, Sony). Valve’s version is called Steam Guard, and it works via email. This isn’t always super convenient, […]

  • Godzilla battles Mothra in new trailer

    Godzilla lets you stomp around cities and battle classic kaiju. I’m in. Godzilla is coming to PlayStation 3 and PS4 in early July, but we haven’t seen a great deal of it since its December reveal. The new trailer below gives you an idea of just what Natsume has done with one of the biggest […]

  • Tales of Zestiria to launch this year – new trailer

    Tales of Zestiria continues Bandai Namco’s delightful new habit of bringing the popular JRPG series to the west before the shine wears off. Tales of Zestiria is coming west in northern autumn, the publisher has announced. That’s not a bad turnaround, given it first hit Japan in January, and localisation of text-heavy titles is expensive […]

  • Project Cars release date locked down, new trailer released

    Project Cars finally has a release date. Project Cars will release on May 8, Bandai Namco UK has announced. We haven’t yet had an update from Namco Bandai’s other regional offices, but its probably safe to bet the racer will release around the same time in the Americas, Europe and ANZ region. We can now […]

  • Attack on Titan: Humanity in Chains trailer shows combat, online multiplayer

    Attack on Titan: Humanity in Chains has plenty to offer fans of the anime. Previously known as Attack on Titan: The Last Wings of Mankind, the Spike Chunsoft action game is coming west thanks to Atlus. Gematsu reports it’s due in both Europe and North America in May, via the 3DS eShop. The trailer below […]

  • Bloodborne stamina recovery rate affected by equip weight

    Bloodborne players have unearthed an important gameplay detail not mentioned in the game’s menus or manual. In Bloodborne, players need to manage their stamina carefully for best results. A far more aggressively-tuned affair than past Souls games, Bloodborne does away with equip weight limits, and items have no listed weight details. As far as players […]

  • Street Fighter’s Ryu, Fire Emblem’s Roy spotted in Super Smash Bros. patch – rumour

    Street Fighter’s Ryu is rumoured for future Super Smash bros DLC following datamining of the latest patch. Super Smash Bros. 3DS and Wii U were updated recently, and hacker shinyquagsire23 claims to have found some interesting files while poking around in the 3DS patch data. As detailed on Reddit, the audio files included a new […]

  • Suikoden 3 PEGI rating suggests PS2 Classic re-release

    Suikoden. Suikoden 2. And now: Suikoden 3. Suikoden 3 has been rated by PEGI for PlayStation 3, presumably ahead of an upcoming re-release. Gematsu turned up the rating, and although we have no further information at this time, it’s not much a leap to assume the RPG will turn up as a PS2 Classic on […]