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Modern Warfare 3 pulls $775m in 5 days, sets two XBL records

Thursday, 17 November 2011 13:18 GMT By Stephany Nunneley

Modern Warfare 3 has set a new five-day entertainment record, Activision said today, grossing over $775 million worldwide. It has also set a record on Xbox Live by having 3.3 million unique online users in one day.

The monetary record has also bested theatrical box office, book and video game sales records for five-day worldwide sell-through in dollars, exceeding the record of $650 million set a year ago by Call of Duty: Black Ops, and the $550 million garnered by 2009′s Modern Warfare 2, according to ChartTrack and retail customer sell-through information.

“With $775 million of sales of Call of Duty: Modern Warfare 3 in its first five days, Call of Duty has become the first entertainment property in history to set five-day launch records for three consecutive years across all forms of entertainment,” said Robert Kotick, CEO, Activision Blizzard.

“Life-to-date retail sales for the Call of Duty franchise have exceeded $6 billion worldwide, which makes Call of Duty one of the most valuable entertainment properties in the world. We expect continued sales momentum, as reviews and audience enthusiasm suggest that this is the best Call of Duty game that we have ever made.

“Online play for Modern Warfare 3 is at record levels and we continue to see high online play for both Call of Duty: Black Ops and Call of Duty: Modern Warfare 2, which ranked as the #2 and #4 top-played Xbox LIVE games for the week of November 7, according to Major Nelson.”

Millions of hours on Xbox Live

In addition to logging 3.3 million unique online users on November 8, which is up from 2.6 million unique gamers for Black Ops, the game set another Xbox Live record by having over 7 million multiplayer hours logged at the end of launch day.

This is a 19% increase over Black Ops’ 5.9 million multiplayer hours logged on day one.

“As I have said all year, we have been singluarly focused on making a spectacular game for our fans, and nothing else,” said publishing CEO Eric Hirshberg. “Our incredible teams at Infinity Ward and Sledgehammer Games have done just that.

“I would also like to thank our incredible team for the pulling off the launch of the year, as well as our retail partners around the world. But most of all, I want to thank our fans. They are our toughest critics, and our biggest supporters, and none of this would be possible without them.”

The game also set a new franchise mark for the number of simultaneous online gamers playing on PSN its first day, and was the best-selling video game launch of all time in North America on Amazon.com and at Best Buy, GameStop, Target and Wal-Mart.

“In just over a week, Call of Duty: Modern Warfare 3 has been hugely successful on PlayStation 3, and continues to drive millions of gamers globally to PlayStation Network with its unprecedented and engaging online multiplayer experience,” said Jack Tretton, president and CEO of SCEA.

“The Call of Duty franchise is one of the biggest entertainment brands on the planet, delivering gameplay experiences like no other which is why we’re also excited to bring the Call of Duty franchise to our highly-anticipated next generation portable, PlayStation Vita.”

Last week, it was announced that the game had sold 6.5 million units in US and UK within its first 24 hours on the market, bringing in around $400 million, which is up 900,000 units over Black Ops’ 5.6 million units at launch.

The 2010 shooter garnered $360 million on launch day, compared to Modern Warfare 2′s 4.7 million and $310 million at launch .

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18 Comments

  1. Yoshi

    And people said they weren’t going to buy it XD

    #1 3 years ago
  2. G1GAHURTZ

    You reading this, Riccitiello?

    pwnd.

    #2 3 years ago
  3. YoungZer0

    I blame Origin.

    Fucking blame it for everything.

    #3 3 years ago
  4. thesamy

    i hate cod but EA are fucking stupid for origin thing and BF3 origin destroyed every plan thay hed for future games and BF3 big selles.

    #4 3 years ago
  5. John117

    Surprise, how many people who buy CoD read about games on the internet and involve them on the forums? Prob around 5%? Never hear many people talk well about CoD while around in the game forums :/

    #5 3 years ago
  6. minxamo

    Which Activision reads as ‘Hey guys, don’t bother putting any work into your games, just keep shitting out the same thing every year in return for letting us throw our money at you!’

    #6 3 years ago
  7. Ireland Michael

    @5 Cue someone commenting that it’s because they don’t like popular things, can’t accept that its beating their favourite franchise, or any number of other contrived excuses, because they can’t accept that some people don’t like Call of Duty simply because they don’t think it’s very good.

    #7 3 years ago
  8. DSB

    @7 What does that have to do with his comment?

    Fair enough if people don’t like it, but it is impressive how it can make people so sad, as to make up their own crazed notions about who could possibly play this game that they personally don’t appreciate.

    “I don’t like this, ergo it must be played by sterilized chimpanzees and old people who wet themselves”

    Okay! That’s certainly a worthy contribution to pretty much anything.

    #8 3 years ago
  9. Ireland Michael

    @8 He was pointing out the amount of hate people seem to have for the game, and I’m simply predicting that someone will probably reply to make up excuses for why most people’s hate for the game isn’t justified, when some people just simply don’t like it, without any deeper ulterior motive.

    #9 3 years ago
  10. DSB

    @9 Hm, I didn’t read it that way. The idea that only 5% of CoD players keeps up with gaming in general would seem to suggest that they aren’t “gamers” which is yet another pipedream for people who really just have a stick up their ass for the series.

    I’m sure that a lot of people don’t like discussing CoD online because of all the retarded flamers though. I can handle it personally, but it must get pretty boring to listen to bigots every time you want to discuss a game.

    Again, totally fair if you don’t like it, and equally fair if that wasn’t the point he was trying to make, but there is quite arguably a lot of irrational haters out there, who make themselves look like even bigger morons than the ones that they kid themselves make up most of the CoD audience.

    #10 3 years ago
  11. fearmonkey

    yay…. $15 map packs for everyone…….

    #11 3 years ago
  12. DSB

    @11 Are we talking about BF3 or MW3 here?

    #12 3 years ago
  13. G1GAHURTZ

    There are probably a number of reasons some people don’t ‘see’ many CoD fans in forums. One reason could be, as DSB suggested, that they just don’t like the flaming from the haters, so they don’t go where they don’t feel wanted, and stick to the CoD forums.

    Incidently, I think that a number of gaming sites have noticed this, which is why there’s been a whole load of ‘why the CoD hate?’ articles from many different sites over the last week. Every single one of them that I’ve seen pointing out that hating a game is stupid, and that there’s no justifiable reason to do so. I think the reason for this is down to the online gaming press wanting to keep their traffic as high as possible by making their sites as welcoming as possible for the millions of people who just bought MW3.

    They know that the full-time haters are keeping people away and trying to shut people up at every available opportunity, and they want to put a lid on it.

    Another reason is that people are too busy playing the game.

    Of course, complainers are also usually loud and desperate to get themselves noticed, whereas people who are happy don’t feel the need to spread the feeling with others.

    One thing that these numbers prove, though, is that gamers are continuing to play and enjoy CoD in ever growing numbers. There’s absolutely no sign of a slow down yet, no matter how much the haters flame and troll.

    #13 3 years ago
  14. Kabby

    Kids like shooting guns.

    #14 3 years ago
  15. Cyph0n

    Simply amazing. Each game in the series shatters the records set by the one before it (CoD: WaW?). Still, they can’t keep this ‘killstreak’ going on forever, so I’m guessing the next CoD will probably be their last record-breaker, and after that, either BF or a new FPS will take the title from it.

    #15 3 years ago
  16. xino

    phsss not surprised!

    but i’ve learnt something in the marketing side.
    Aggressive marketing is the key!
    Sega said so during the Sonic anni video. How they aggressively marketing Genesis Sonic along with NES Mario. And it proved to be a sucess, same thing EA did with BF3.

    EA do not care if MW3 outsold BF3, their goal is to chip on some cash MW3 gets, and they succeed. But I f**king hate how the promoted the piece of sh* PC version. In the end Xbox 360 got most of the sales.

    This is why Activsion will fight for the IP of MW on former Infinity ward member. Activision will win because they will not let a chance of money maker machine slip by their hands. I dunno why they just can’t pay them their bonuses. Just greedy man.

    #16 3 years ago
  17. JeRicHoOL

    #1
    Exactly. These type of people are just ridiculous. Either buy it or not but don’t say “I’m not gonna buy it, the game is shit.” and then on launch day you’re like “Woohoo, I finally got MW3. Hopefully no one will find out or the haters will hate on me. I need to stay mainstream and hate on it.”

    #5
    That’s humanity in general. People rather rant about the bad things than appreciating the good ones. Even the BF fanboys, you see most of them talking crap about CoD than talking about BF.

    #6
    Pointless comment is pointless. Stop being jealous pal. Activision is a company, a successful one at that. If you wanna earn as much as them then get your lazy ass up and do something about it. It’s not like they were there from 1 day to another. They started small too working their way up all the way to the top. And no, it’s not like they told the developers to stop puttin effort into the series. If you’d inform yourself about the changes and improvements that have been made you’d know better.

    #7
    CoD is more popular than BF and BF is still not even close beating CoD so what made you write that? That’s just how it is. I’m not trying to praise CoD or put hate on BF with what I have said but it’s fact. Just look at the numbers (the only facts comparing 2 games).
    Most CoD haters can’t even bring proper factual reasons why the game is shit in their opinion. I don’t mind anyone hating the game but then at least give me proper reasons and not just “It sucks.”, “This shit, that shit.” Spreading unobjective things like that won’t bring anyone anywhere.

    #8+10
    Exactly, very well said.

    #11
    None is forced to buy it. Yes, it is overpriced by 5 bucks in my opinion but it’s not that much based on a yearly calculation. It would be 20 bucks you pay too much…in a year! Big f’n deal. The maps still enhance your play time so it’s not like you pay for nothing. People who enjoy the game and afford it can buy it. If someone can’t afford it but still moans about the DLC prices then that person shouldn’t own a gaming console in the first place. It’s not a priority to live.

    #13

    Well said again.

    #14
    I’m 22, I like shooting guns too. So do a lot of over 30′s. CoD isn’t just played by kids. It just attracts a wider range of crowd. And back then when we all were kids, didn’t we all like shooting guns (playing cowboys and indians)? I think so.

    #15
    I don’t think it will happen anytime soon. I mean, people were expecting MW2 to be the last success then Black Ops, and now MW3. Make a decision! Of course one day the series will come to an end which I don’t hope because CoD is giving me and million(s?) of others what I am looking for in a shooter game.

    #16
    Exactly. It’s all about marketing. Do it right and you will succeed.
    I’m with you on the fact that Activision should just pay them the bonuses. At the end these 2 guys still helped making series for what it is now.

    PSN is down so I used some time to make that long reply.

    #17 3 years ago
  18. tontsa91

    This is madness…

    #18 3 years ago

Comments are now closed on this article.

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    Halo 5 is coming in October. Are you ready? Halo 5: Guardians has been slapped with a release date of October 27. Microsoft and 343 Industries also released a new trailer to mark the news; check it out below. “The Master Chief. Spartan Locke. Who is the hunter and who is the hunted?” Microsoft said […]

  • Denial wins Call of Duty Championship 2015

    In a weekend where favourites crashed out and non-US teams took a beating, Denial stepped up to take the title and $400,000 prize Denial have beaten Revenge to win the Call of Duty Championship 2015, claiming a $400,000 prize. Taking place in downtown Los Angeles, 32 of the best teams in the world battled it […]

  • Call of Duty: Advanced Warfare Ascendance DLC- check out new maps and the grapple ability

    Advanced Warfare’s Ascendance DLC is looking pretty sweet in these two new videos. The Call of Duty Championships this weekend have given our very own Arekkz a chance to check out the new Ascendance DLC coming this month. Take a look at all four new maps as well as the cool new grapple ability (which […]

  • Advanced Warfare’s Exo Zombies gets a “mini boss” with Ascendance DLC

    Zombies mode gets an exo-kick up the ass with Advanced Warfare’s second DLC drop, Ascendance. When Call of Duty: Advanced Warfare’s Ascendance DLC drops this week, players will be going up against some tougher challenges in Exo Zombies mode. “It’s all zombies, all of the time,” says High Moon Studios Matt Tieger, head of the […]

  • GTA Online user videos show out of character Lester, important Police Business

    You know, Lester isn’t as soft as he lets on, at least in these two GTA Online videos he’s not. The first one below is from YouTube user 10Phoenix01 Gamer, showing Lester kick a guy’s ass. It’s apparently punishment for running over the player – at least that’s the way it appears. A second video […]

  • Guild Wars 2 devs explain how the Map Bonus system, precursor crafting work in Heart of Thorns

    ArenaNet has posted information on the Guild Wars 2 website explaining how crafting mastery, and crafting a legendary weapon, will work in the Heart of Thorns expansion. There’s also information on the new Map Bonuses system, which will make acquiring crafting materials a more “directed activity” and streamlined experience. The new system will also add […]

  • Fly around your creations in Cities: Skylines with the Flight Cimulator mod

    Cities: Skylines players can now fly over their creations thanks to the Flight Cimulator mod. Created by Ulysius and available through the Steam Workshop, the mod allows the user to simulate flight through simple controls. According to the mod notes, it is still a work in progress as Ulysius plans to add building collisions , […]

  • The Walking Dead, Better Call Saul arrive on PlayStation Vue

    Sony has announced the addition of AMC to its PlayStation Vue service, which soft launched in Chicago, New York City and Philadelphia earlier this month. Those who use the service can now get their Better Call Saul and The Walking Dead fix, and also watch the Sundance channel, WEtv and IFC. AMC and WEtv are […]

  • Play the first level of Super Mario 64 in your browser

    Thanks to Roystan Ross and the Unity engine, you can play the first level of Super Mario 64 in your browser. This little nugget came to my attention yesterday, and unfortunately it became lost on my worksheet. Better late than never, I suppose. Anyway, the level is free-to-play and if you don’t wish to play […]

  • Steam’s Discovery Update has helped increase revenue for smaller titles

    Valve has said its Discovery Queue has increased product page views across Steam by 30% since the company launched the Discovery Update. According to Valve, 75% of those views come from the Discovery Queue, and 16% of product views can be attributed to the Discovery Queue. Even Steam Tags clicks have increased. The system is […]

  • Halo: The Master Chief Collection April update includes “more ranked playlists”

    The next content update for Halo: The Master Chief Collection will “address a variety of issues across the game,” according to 343 Industries, including specific improvements to ranking. New quit and betrayal penalties are also in the works as the development team prepares to roll out ranks to additional playlists. According to 343, the latest […]

  • Get Spec Ops: The Line for free through 2K Games sale on Humble Store

    A 2K Games sale is going on this weekend on the Humble Store with up to 83% off on select titles. Games on sale include Evolve, Bioshock, Civilization and other franchises. Plus, Spec Ops: The Line can be yours for free with the purchase of any -2K title on sale. To see the full list […]

  • Dota 2 The International 2015 tickets are sold out

    Tickets to Dota 2 The International 2015 are now sold out, which shouldn’t surprise anyone. The tickets went on sale in two phases starting March 27. Phase one sold out in six minutes, and phase two sold out in four minutes. Each round of sales offered the same quantity of General Admission tickets priced at […]

  • Here’s what’s expected in Battlefield 4′s Weapon Crate DLC – video

    A new Battlefield 4 drop is on the horizon, and to give you an idea of what to expect, we have a video for you below featuring information on the Weapon Crate DLC. According to Battlefield expert Westie, players can expect five new weapons along with the return of the Gun Master game mode. The […]

  • Pillars of Eternity issues to be addressed in patch 1.03, expected next week

    Obsidian Entertainment plans to release a Pillars of Eternity patch next week to combat issues users have reported. Until the patch is released, the developers have posted workarounds for some of the most common issues. The issues reported span framerate drops, inability to launch the game unless in administrator mode, crashes on 32-bit machines, animal […]

  • Mortal Kombat X videos show Erron Black gameplay, Ermac fatalities, more

    Erron Black, the gunslinger which was outed for Mortal Kombat X in the achievements listing last week, was featured in the latest livestream from NetherRelam Studios yesterday evening. Along with gameplay, fatalities and variations for Black, the developer also provided a look at gameplay for: Ermac vs Mileena; Ermac’s brutality and fatality moves; Lui Kang […]

  • The Legend of Zelda Wii U: 2015 release not a “priority”, skipping E3

    The Legend of Zelda franchise producer Eiji Aonuma is featured in the latest video update on the status of The Legend of Zelda for Wii U, stating a 2015 release is no longer a “number one priority” for the team. While Aonuma never specifically says the game has been delayed into 2016, the announcement confirms […]

  • Destiny gameplay designer exits for Bethesda

    Destiny’s senior gameplay designer Josh Hamrick announced on Twitter overnight he would be leaving the company in a week’s time for Bethesda. Hamrick joined Bungie in 2009 after working two years at Midway Austin, where he created multiplayer maps, modified single-player levels, and other designer functions. He was in charge of fixing bug in code […]

  • What to expect from the Call of Duty Championship this weekend

    Just settling down to the Call of Duty Championship this weekend? Here’s a rundown of today’s matches and what else to expect over the next three days. The Call of Duty Championship is taking place in LA this weekend until Sunday, with 32 four-player teams battling it out for a prize pot of $1 million. […]

  • MLB 15 The Show video highlights improved graphics, updated grass patterns

    Sony has released a video for MLB 15 The Show which provides a look at graphical improvements made to the game. Along with the visual upgrade over MLB 14 The Show, the game contains new minor league stadiums, dynamic sun generated in real-time, and upgraded grass patterns which reflect each stadium’s unique look. MLB 15 […]

  • Valve to offer HTC Vive Developer Edition free to qualified developers

    Valve has said it will offer the HTC Vive Developer Edition for free to qualified developers in an effort to buoy projects before the tech launches commercially. Surgeon Simulator developer Bossa Studios and The Room studio Fireproof Games are just some of the developers which already have a free Vive in-hand. According to Valve’s Doug […]

  • DriveClub gameplay video features MotorStorm’s off-road buggies

    Some gameplay footage of MotorStorm’s off-road buggies in DriveClub has surfaced. Pictures of the buggies were shown on the Japanese PlayStation Blog earlier this month, which considering the game was developed by Evolution Studios – which developed MotorStorm – this isn’t too much of a surprise. The buggies were first spotted by Videogamer, which pulled […]

  • Mortal Kombat X live-action TV spot features the track Chop Suey

    The TV sport for Mortal Kombat X has been released, and not only does it contain a “spontaneous fight circle” taking over an entire city, but it features the System of a Down track Chop Suey. Mortal Kombat X will be released on PC, PlayStation 3, PS4, Xbox 360 and Xbox One April 14. The […]

  • Bloodborne Forbidden Woods progression bug caused by multiplayer summon

    A progression bug in Bloodborne is in the works, according to Sony and From Software. The issue occurs when players activate a multiplayer session in the Forbidden Woods using the Sinister Resonant Bell or Small Resonant Bell. It also appears the Lunarium Key won’t appear because of the multiplayer bug, and without the key you […]

  • Yo-Kai Watch game franchise has sold over 7 million copies

    The Yo-Kai Watch IP has sold over 7 million copies, according to developer Level-5. The figure included both physical and digital download sales. Yo-Kai Watch 3 will be unveiled during Level-5 Vision 2015 next month. The first title is in the works for the west but is still without a release window. Thanks, Gematsu.

  • Bloodborne trademark returned to Sony after accidentally losing it

    In case you were worried or anything, Sony has once again obtained the Bloodborne trademark. Earlier this week it was revealed that Sony mistakenly abandoned the Bloodborne trademark along with four others registered with US Patent and Trademark Office: Guns Up!, Kill Strain; How Games Were Made to Sound, and No Heroes Allows: No Puzzles […]

  • GTA 5 PC official trailer coming next week, 15 new screenshots released

    New PC screenshots of GTA 5 have been released along with word of a new trailer coming on Monday. The screens below are from the PC version and you can view them in 4K glory over on Rockstar Newswire. The PC version of GTA 5 releases on April 14.

  • PSN real-time server status page launching in Europe soon

    PlayStation users in Europe will soon have its own a PSN Service Status Indicator. It was released earlier this month in North America. The indicator makes it easier to check whether PlayStation services are down or running as planned. This includes account management, PlayStation Now, the store, social services, etc. Sony told Eurogamer the service […]

  • Exclusivity contract prevents Bioware from revealing Dragon Age: Inquisition DLC release on PS4

    Bioware is unable to discuss when the Jaws of Hakkon DLC for Dragon Age: Inquisition will arrive on platforms other than PC and Xbox One. According to various tweets from executive producer Mark Darrah, due to the exclusivity contract between EA and Microsoft, the studio is unable to announce a release date for PlayStation 3 […]

  • LEGO Batman 3 demo, Namco Museum, more added to North American eShop

    Nintendo has updated the North American end of the eShop with a demo for LEGO Batman 3, Namco Museum on Wii U Virtual Console, and various sales. Below is the full update. Nintendo eShop Dot Arcade – Wii U LEGO Ninjago – 3Ds LEGO Batman 3: Beyond Gotham Demo – Wii U Harvest Moon: The […]

  • Square Enix’s Easter Surprise bundle contains five mystery PC games

    Square Enix offering another mystery bundle to customers in the UK, which comes with five mystery PC games for £3.99. As before, customers will be unaware of the games they are purchasing in the mystery bundle, but the bundle contains triple-A titles worth £40 combined. One of Square’s previous mystery bundles contained Tomb Raider, Just […]

  • From Software’s PSone game Shadow Tower coming to PSN

    Shadow Tower, the first-person action-RPG developed for the original PlayStation by From Software, will be released on PlayStation Network. In the 1998 title, players took on the role of a mercenary who has returned home to the Holy Land of Zeptar to find the place has been sucked into the Underworld. He must use the […]

  • PlayStation TV gets price cut in the UK, now £44.99

    PlayStation TV has received a price cut in the UK. After several retailers started offering the console for less than the RRP of £84.99, users on DealSpwn began to wonder whether this is an official price cut, and not just regular deals or stock clearance. Sony later confirmed the new price of £44.99. “Starting from […]

  • Fast & Furious expansion for Forza Horizon 2 is now available, for free

    You can download Forza Horizon 2 expansion Fast & Furious starting right now. Forza Horizon 2 Presents Fast & Furious is available to download now through Xbox Live for Xbox One and Xbox 360. The expansion is standalone, so you don’t need to own Forza Horizon 2 to play it. It’s also free from now […]

  • Fire-based weapons come to PayDay 2 with the Butcher’s BBQ Pack

    The 20th DLC for PayDay 2, the Butcher’s BBQ Pack, is now available on Steam. The DLC will run you $4.99/€4.99 and features: Piglet Grenade Launcher, 12G Steakout Shotgun and Mk1 Flamethrower Molotov cocktails and incendiary ammo Four new masks, patterns, materials and achievements The Butcher’s BBQ Pack is another co-development between Overkill and Croatian […]

  • Lords of the Fallen developer offers Hideo Kojima a job

    Amid the current turmoil between Hideo Kojima and publisher Konami, one studio has offered the legendary designer a position. Lords of the Fallen developer Deck 13 took to Twitter to extend a job offer to Hideo Kojima. Dear Mr. @HIDEO_KOJIMA_EN In case you are currently searching, we have an open position as Head of Game […]

  • Destiny Xur update: should you buy MIDA Multi Tool?

    The question on every Destiny player’s lips today. And the answer, supplied by resident Destiny expert Paul Davies, is… Yes! We asked Paul whether or not he thought Xur’s Exotic weapon this week was worth the 23 Strange Coins. Here’s what he said: “It was already a great gun to own for PVP owing to […]

  • Final Fantasy 15 has an all-male cast to make it “more approachable”

    According to Final Fantasy 15 director Hajime Tabata, the main cast of the game is all-male because it makes the game “more approachable.” Final Fantasy 15 director Hajime Tabata spoke to Gamespot about the reason for his choice of making the core cast an all-male affair. “Speaking honestly, an all-male party feels almost more approachable […]

  • Hearthstone Blackrock Mountain is coming April 2

    Blizzard has given Hearthstone expansion Blackrock Mountain a solid release date. Hearthstone’s Blackrock Mountain adventure pack will be released April 2 in the Americas region, and April 3 in Europe, Korea, Taiwan, and China. Blackrock Depths is the first wing to be released, others will follow one week apart. Other than the 31 new cards, […]