The Subway promotion for access to the Uncharted 3 multiplayer experience went live in the US today, and to make more noise about it, Naughty Dog has released a video promoting its alliance with the sub shop.
To participate, head down to your local Subway and purchase a specially marked Uncharted 30 oz drink and peel the code off the plastic up. Go home, fire up your PS3, log into PSN, and enter said code to access to the full competitive multiplayer throughout the month of October.
It all started this morning at 12:01am PST, and hidden in the maps are exclusive Subway items which will unlock additional content.
Not in the US? No worries. European Plus subscribers will be able to get involved in the Uncharted 3 MP experience next week. Full details on are expected on Monday.
In the meantime, watch the video below, and if you are interested in reading over a list of the various Trophies in the game, Joystiq has you covered.