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NPD November 2010: Industry up 8% as DS leads hardware, Black Ops moves 8.4 million units

Friday, 10 December 2010 02:14 GMT By Stephany Nunneley

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NPD has released the retail results for software  and hardware during the month of November, and it shows the industry as a whole up 8 percent compared to November 2009.

Analysis

This is the first time in seven months the NPD has reported a revenue without a decline, with $2.99 billion in revenue, compared to $2.76 billion year-over-year and as a whole is only behind 2009′s sales by 5 percent.

Despite the good news, Frazier expects 2010 to be flat at year-end compared to 2009.

Accessories, though, saw a massive boost in sales thanks to Move and Kinect. Sales for peripherals were up a whopping 69 percent year-over-year with $413.3 million. Tonight’s data backs up Microsoft’s recent announcement of 2.5 million Kinect’s sold worldwide in its first 25 days on the market. MS expects Kinect to sell 5 million units by the end of the year

“November sales represent the best November on record in terms of new physical retail sales,” said It bests November 2008 by roughly $30 million, and that time frame was at the height of the music/dance genre sales,” NPD’s Anita Frazier in her statement.  “All categories were up over last year with the exception of portable hardware and software.

“The 360 platform accounted for over 40 percent of total industry sales driven by the successful launch of Microsoft’s Kinect. Xbox 360 accessories accounted for 60 percent of that categories’ dollar sales this month.

“Based on typical seasonality trends, new physical retail sales should come in between $18.8 billion and $19.6 billion. The higher end of that range would essentially be flat to last year. Gains in November offset a good portion of the year-to-date declines.

” In the first half of 2010, new physical retail sales at the total industry level accounted for approximately 70 percent of the total consumer spend against the industry, and while that is likely to change when full year results are tabulated, it gives some context with which to evaluate the portion that new physical retail sales represents.”

Hardware

Since NPD doesn’t provide numbers for public consumption any longer, the big three console manufacturers were a bit more open with figures this month, with only Sony yet to announced unit sales.

Sales of new hardware was up 2 percent year-over-year to $1.08 billion, but revenue is still 11 percent behind the year prior.

“The Xbox 360 was the best-selling console hardware system for the month, realizing an incredible 68 percent increase over last November,” said Frazier. “The best-selling system overall was the Nintendo DS. It was a high/low story for the DS this month with the new red SKU providing the most sales and the white, lower-priced SKU being second.

“It appears the DS attracted two pockets of consumers:those looking for a unique limited-edition product and those looking for value.”

“We expect a big jump in sales in November due to seasonality and the influence of holiday, but the change this November over October is bigger across most platforms than it was last November,” ahw added. “This could point to the impact of aggressive retail promotions during the critical Black Friday week.”

DS was, indeed, the clear hardware winner for the month, with Nintendo reporting 1.5 million units sold for the family of DS handhelds. Wii moved a little over 1.27 million units, with 600K of those sold during the Thanksgiving shopping weekend – which is 100K more than the same period in the year prior.

“According to our internal numbers, Nintendo sold 600,000 Wii systems during Thanksgiving Week alone, an increase of 50,000 over 2009,” said Charlie Scibetta, NOA’s senior director of corporate communications. “Holiday shoppers are obviously responding well to the great value Nintendo products offer, from our special bundles to the social fun of our games.”

Microsoft’s statement said it sold 1.37 million units for the month, making it the top-selling console for the month. Sales of Xbox 360 are up 68 percent year-over-year. November marks the sixth consecutive month of “leading sales” with “double digit year-to-date growth at 42 percent”, said the statement, adding that Xbox 360 garnered “50 percent of consumer spending” at retail last month.

Sony has yet to reveal November sales figures for any of it’s hardware offerings. However, it say in a statement that PS3 hardware sales continued to increase month over month and were up 112 percent
with a 5 percent increase in year-to-date sales for PS3 during November. However, according to Bloomberg, PS3 sales were down 25 percent year-over-year to 530K units – as the firm cut the price of PS3 in time for holiday shopping last year.

Still Sony was optimistic in its statement, citing high consumer demand for its products due to current SKUs “in short supply and on allocation”..

“I think we will continue to see a steady surge of positive growth for our home entertainment offerings simply because customers looking for strong product value, quality entertainment offerings, depth in gaming and content will choose PlayStation,” said Patrick Seybold, SDCC at SCEA.

Software

Software was up 3 percent over the year prior to $1.5 billion, but sales are still behind 2009 by 4 percent.

Call Of Duty: Black Ops was the clear winner moving 8.4 million units, which according to NPD accounting for 25 percent of games sold in the US during November and the game is now the seventh best-selling title of all time, life-to-date.

Assassin’s Creed: Brotherhood came in second with Just Dance 2 coming in third. Donkey Kong Country Returns debuted on the chart at number six, and Need for Speed: Hot Pursuit debuted in seventh place with Gran Turismo 5 following at number eight.

“The Music/Dance genre increased 38 percent in unit sales over last November fueled by Just Dance 2 and Dance Central,” said Frazier. “We are now reporting sales at the total platform level instead of the SKU level but if we were reporting the top 10 SKU’s, Halo: Reach would have been number 10 this month.”

According to NPD, Just Dance was eleventh in overall sales for the month and the top-selling Kinect as a separate SKU. Kinect Adventures, bundled with the peripheral, sold over 2.5 million units globally during November – but again, because it was bundled (via Joystiq).

Here’s the top 10 with combined SKUs:

  1. Call of Duty: Black Ops – Xbox 360, PS3, Wii, PC, DS; 8.4 million
  2. Assassin’s Creed: Brotherhood – Xbox 360, PS3
  3. Just Dance 2 – Wii
  4. Madden NFL 11 – Xbox 360, PS3, Wii, PS2, PSP
  5. Fable III -Xbox 360
  6. Donkey Kong Country Returns -Wii
  7. Need for Speed: Hot Pursuit -PS3, 360, Wii, PC (417K units)
  8. Gran Turismo 5 – PS3
  9. NBA 2K11 – Xbox 360, PS3, Wii, PS2, PSP,PC
  10. Wii Fit Plus – Wii

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13 Comments

  1. Stephany Nunneley

    I am still editing and adding to this. Sorry it’s a novel. Grab a snifter of brandy and a cigar and enjoy.

    #1 4 years ago
  2. Goliath

    Aaron Greenberg has commented that the XBox 360 sold 1.4 million consoles in November. If true, that’s an impressive number.

    #2 4 years ago
  3. Stephany Nunneley

    @2 “Microsoft’s statement said it sold 1.37 million units for the month”.

    It’s in the NPD equivalent of War and Peace posted above :D

    #3 4 years ago
  4. Erthazus

    Ps3 performed pretty bad this holiday season to be honest.

    GT5 didn’t helped at all i think.

    Generic fratboys just don’t need overpriced hardware (compared to the Xbox 360) to play Call Of duty or standard titles this generation.
    Call Of duty and GTA 4 is on the Xbox 360. That is important and thats enough for the most of the people.

    #4 4 years ago
  5. Uncontested

    I imagine most people have no idea GT5 was even released, it was very anti climatic in their marketing and actually getting word out that the game was coming out for real this time.

    #5 4 years ago
  6. OlderGamer

    GT 5 is sitting in the top ten, how bad could it be sales wise?

    I do agee tho that there should have been a hella lot bigger push for the game marketing wise. Maybe these racers don’t have the same mainstream apeal that say a NFS HP title has.

    But I bet in the end it sells very well. Plus it is only sold on one platform, making it the only PS3 exclusive on the list. You have to be relistic I think.

    #6 4 years ago
  7. Razor

    Holy fuck…1.37 million for the 360, and only 530,000 for the PS3?

    That confirms it, SCEA need a management change. This lot are clearly incapable of turning it around in the US.

    #7 4 years ago
  8. Blerk

    Wow, what happened to PS3 sales? Surely it can’t be Kinect doing the business for Microsoft? Best selling under-the-telly machine by a long way and 50% of the spend? The MS execs are going to be insufferable! :-D

    Shame we haven’t got a proper Wii figure, I’m guessing they’ll be knocking around the million mark if they shifted 600k just in Black Friday week.

    Seems weird to see Donkey Kong outselling GT5. I really have been surprised just how popular that franchise still is.

    #8 4 years ago
  9. itsucks

    Thats when you make people pay 400$ for inferior hardware… people don’t pay, lol. pieceofshit3 bombs.

    #9 4 years ago
  10. Crysis

    @9, little kid, go get a life. What do you even gain by slandering a plastic box? probably an erection you sick fuck.

    #10 4 years ago
  11. LeD

    Where is that retard TEA, so we can rub his face in it?

    #11 4 years ago
  12. cookiejar

    @7 a price cut more like.

    #12 4 years ago
  13. OlderGamer

    @7

    I think it has more to do with a preception problem in the US. We saw the samething with Dreamcast. It was better in everyway shape and form then PSone. And it blew the doors off of PS2. It sold fairly well in the states, bombed in JP and just over all couldn’t compete with what folks were buying PSone. Again same problem for Sega Master system vs NES. For the Turbo Duo vs everything. Gamegear vs Gameboy. PSP vs Gameboy.

    Happens all of the time. Hardware power, even game quality often have very little to do with it. People that don’t have a now generation system at home(that I have talked to) are all hoping/looking forward to geting xbox360.

    Why?

    Because all of their friends are already on it.

    My youngest sons best friend owns a PS3, just saved his money from babysitting/working odd jobs in order to buy an Xbox360. Same reason.

    It is kind of like Wendys trying to compete with McDonalds. Quality has nothing to do with it. In the states the PR war was lost in the first 3months following the PS3 launch. You can’t sell a 700usd system. Period.

    Sony never truely recovered from that, publicy. I am often amazed that they have done this well to be honest.

    What will help them?

    Only a price cut. They need to stop putting more “value” in the box and just drop the entery price.

    Why it sells so well in JP is obvious. They won’t buy anything none JPnse. Why it sells in EU, I believe is because alot of you folks tend to be late adapters. Meaning that when folks started looking to buy new gen systems, the price of the PS3 had already droped and was on its way down to semi normal. Just a theory …. Maybe you folks are just strange ;)

    #13 4 years ago

Comments are now closed on this article.

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  • Project Cars goes gold, full track list revealed

    Project Cars has finally gone gold. Project Cars developer Slightly Mad has announced that the racer has reached gold master milestone. “We know the wait for the game to be released was worth it, as we’re confident the quality and realism level we have achieved will provide our fans with the game they are all […]

  • Dragon Quest Heroes has a stupid subtitle in the West

    The Western release of Dragon Quest Heroes has been given the most absurd subtitle. Square Enix announced a while back that Dragon Quest Heroes will come to North America and Europe this year. Unlike in Japan, it will launch only on PlayStation 4. Earlier today, the Japanese publisher revealed what the game’s logo will look […]

  • Minecraft vulnerability allows users to crash servers remotely [UPDATE]

    A security flaw discovered in Minecraft’s code that could give perpetrators the ability to crash servers remotely has been fixed via a patch by Mojang. Update: Mojang has released an update to Minecraft patch 1.8, listed as version 1.8.4, and it is available now. It fixes reported security issues, in addition to some other minor […]

  • Official Bloodborne merchandise now available, including a limited edition statue

    The PlayStation gear store has added a new section dedicated to Bloodborne merchandise. The first set of items is as good as you’d expect. If you’re a fan of Bloodborne and want to make sure everyone around you knows it, you’ll be happy to know that Sony has added a few pieces of Bloodborne-branded gear […]

  • Destiny Xur update: should you buy The Last Word?

    Xur is selling one of Destiny’s top hand cannons today: The Last Word. Is it worth grinding the coins for? The answer is a resounding YES. The Last Word is one of Destiny’s best Exotics, and one of the best Hand Cannons in the game. Our Destiny expert Alex notes that it’s one of the […]

  • Destiny: Xur location and inventory for April 17, 18 – The Last Word edition

    What did our good buddy Xur bring for us this week? Xur: Agent of the Nine, Destiny’s weekend vendor is back with more Exotic offers. Xur is your guy if you’re after Exotic weapons or armour, provided you have the Strange Coins for them. Head over to the lounge in the Tower Hangar, you’ll find […]

  • The Witcher 3: Wild Hunt discounted for Gold members, pre-load now live

    The Witcher 3: Wild Hunt files are now live on the Xbox Store. Xbox One owners with The Witcher 3: Wild Hunt pre-orders can start downloading the full game to be ready for launch. The file size was confirmed earlier to be just over 25GB. Those who have yet to pre-order can do so at […]

  • GTA 5 files accessed by modders, reveal horses, zombies, more

    Modders have managed to pry GTA 5′s file lock open and expose many of its interesting innards. GTA community modders have gained access to several of GTA 5′s archives on PC. These files were previously believed to be inaccessible. Popular modding tool OpenIV, which was used in editing files in GTA 4 (hence the name), […]

  • Bethesda’s E3 invite features Dishonored, Doom, Wolfenstein… but no Fallout

    Bethesda is going first at E3 this year with a showcase of games on Sunday night. What clues can we see in the press invite? Skyrim publisher Bethesda has sent out confirmation of its E3 showcase, taking place Sunday June 14. The invite includes a number of Bethesda game characters including Wolfenstein’s BJ Blazcowicz, a […]

  • Here’s Crytek’s VR demo, because dinosaurs

    Dinosaurs! This is precisely what virtual reality is for. VR demos are all over the place and CryEngine developer Crytek has produced one of its own, showing off how the engine is flexible enough t- Look, let me level with you: I don’t care. I only care about dinosaurs. Hush now and watch the dinosaurs. […]

  • StreetPass update adds birthday collecting, VIP Miis and more

    StreetPass collecters should take advantage of an optional update. It’s International StreetPass Week, so now’s the time to break out the 3DS and go hunting. Don’t leave your home network without first checking out a new optional update, though. Kotaku reports the update prompt is available from the leftmost icon in your StreetPass Mii Plaza. […]

  • Massive Uplay sale offers cheap games in time for the weekend

    PC gamers can grab a sweet saving or two in Uplay’s Spring Sale. Assassin’s Creed: Unity, Far Cry 4, South Park: The Stick of Truth, Dragon Age: Inquisition and Alien: Isolation are all on sale as part of Uplay’s Spring Sale, among many other titles. The sale offers discounts of up to 85% off digital […]

  • Fix for GTA 5 PC Windows install bug releasing today

    Rockstar is set to release a patch today that will fix a bug preventing players from installing the game. The bug is tied to Windows usernames that use certain characters not supported by Rockstar. There’s already a workaround available on the Rockstar Support site, but those waiting for an official update will be able to […]

  • Prey 2 dev’s new mobile horror Lost Within out now on iOS and Fire

    Remember Lost Within, that mobile survival horror erstwhile Prey 2 developer Human Head Studios was making with Amazon Game Studios? It’s now available on iOS and for Amazon’s Fire devices, through the appropriate App Stores. There’s a little bit of extra info on it on the AGS blog, if you’re keen; unfortunately the blog doesn’t […]

  • Let’s take a look at Blood Bowl 2′s Chaos faction

    Blood Bowl 2: The Chaos Theory is only the latest in a much loved series of games based on a game based on two other games. Blood Bowl is a popular Games Workshop tabletop game which blends the fantasy universe of Warhammer with a fantasy sport drawing inspiration from American football and related games. It’s […]

  • “Second-person” shooter Screencheat coming to PS4 and Xbox One

    Goldeneye players should be familiar with the concept of screencheating, which is what this new indie is all about. Screencheat has been on our radars for a while but has now been confirmed for PS4, sparking a new wave of interest with a trailer and PS Blog post. However, it was one of a number […]

  • World of Warcraft Timewalking will make old dungeons fun again

    World of Warcraft will soon introduce a feature called Timewalking, designed to make you feel young again. When WoW players participate in a Timewalking event, they’ll be transported to a randomly selected classic dungeon. Upon entering, their level and gear will be scaled way, way down to the Dungeon’s Heroic level – so they won’t […]

  • Bloodborne and Dark Souls messaging – in real life

    Soapstone is a cool little app that mimics the messaging system found in Bloodborne, Dark Souls and Demon’s Souls. Bloodborne and Dark Souls fans will surely agree that the asynchronous multiplayer side of things, with players leaving anonymous tips, encouragement and jokes for each other, is one of the cooler aspects of the From Software […]

  • Mass Effect fans, get a load of this My Talking Elcor plushie

    I have been waiting to write about this all day because oh my god. Mass Effect attracted a devoted fanbase and Bioware has found tons of clever ways to satisfy that fanbase’s desire for clothes, collectibles, books, comics and toys related to the future world of Commander Shepard and company. The company has been so […]

  • Homeworld Remastered Collection headed to retail

    Homeworld fans can purchase a neat little package of gloriously remastered nostalgia soon. The Homeworld Remastered Collection has been available online since the end of February, but is now on its way to retail thanks to a deal between new rights holder Gearbox and Ubisoft. The PC exclusive will launch in physical form from May […]

  • The Witcher 3: Wild Hunt download size lower than predicted

    The Witcher 3: Wild Hunt has a hefty install footprint, but it’s not as bad as we expected. The Witcher 3 was expected to be a 50GB download after a note to this effect was added to the PlayStation Store. It looks like that might have been a placeholder figure, as DualShockers noted today that […]

  • Bloodborne, beaten with a Guitar Hero controller

    Come on now, you didn’t expect anything less from the Souls community, did you? Bloodborne has been vanquished with a Guitar Hero controller, just a few weeks after its release. Kotaku reports Bearzly took nine hours to finish the game, which is probably less than many players using a Dual Shock. You can watch a […]

  • Vendors? New social space? Your House of Wolves questions will be answered

    Destiny players learned more about House of Wolves in this week’s Bungie update than you might realise at first glance. Resident Destiny expert Arekkz cast his eagle eye over this week’s Bungie Weekly Update, which announced next week’s Reef tour livestream. I personally am most excited to learn about gear upgrade paths, but Arekkz points […]

  • GTA 5 playable with Virtuix Omni VR treadmill

    You’ve seen GTA 5 with Oculus Rift, Now see GTA 5 with the Virtuix Omni. GTA 5 PC has unlocked a number of exciting possibilities. Modders and hackers are still working on making the game’s files accessible to third-party creation tools, but several cool things have been produced even with this barrier still in place. […]

  • Mortal Kombat X: play as Rain and other locked characters on PC

    Mortal Kombat X players comfortable with tinkering with the game’s files can unlock unplayable characters. Mortal Kombat X includes a number of familiar fighters available only as opponents, not playable characters. if you’re super keen to try out Rain, Baraka and co, you can – with a bit of fiddling. Redditor XVermillion figured out that […]

  • Madden 16 release date set for August, of course

    Madden NFL 16 has a deeply unsurprising release date. Madden’s release date always falls at the end of US summer, and Madden 16 is no exception. EA Sports has announced that the NFL sim will release on PlayStation 3, PS4, Xbox 360 and Xbox One on August 26. We have absolutely no further information at […]

  • Star Wars Battlefront won’t have Battlelog support

    Star Wars Battlefront is not just Battlefield in a Hallowe’en costume, so don’t expect the same suite of features. Star Wars Battlefront is the subject of intense anticipation and curiosity, so it’s not surprising a bunch of rumours have turned up. One of these rumours suggests that Battlefront will have its own version of Battlelog, […]

  • Battlefield Hardline beats Bloodborne to top March NPD chart

    PS4 had a good month but it was EA’s multi-platform Battlefield Hardline that was the best-selling game. March 2015 NPD at a glance Total spend down 6% YoY. Hardware and software both down. Console hardware blamed for significant hardware dip. Accessories up. Battlefield Hardline tops software chart. PS4 outsells other consoles. Wii U, 3DS and […]

  • Destiny: House of Wolves gear upgrade paths will be revealed next week

    Destiny developer Bungie will reveal new equipment upgrade paths during a livestream next week. Destiny: House of Wolves will release on May 19, the developer announced last week, promising a full schedule of reveals over the next few weeks. It also gave a broad outline of some of the things it will be discussing in […]

  • Don’t forget: the Elder Scrolls Online Welcome Back Weekend kicks off tomorrow

    Just a quick heads up to remind you that The Elder Scrolls Online Welcome Back Weekend kicks off tomorrow, April 17 at 10am EDT. The free weekend is an incentive to bring back beta players which tried the game, but decided not to pursue a purchase. You can play the MMO until 10am EDT on […]

  • Tale of Tales announces May release for Kickstarter success Sunset

    Those attending Kill Screen’s Two5six Festival next month will be able to play Tale of Tales upcoming title Sunset before it’s released. Along with the news provided to us by BeefJack, Tale of Tales have also released new set of lovely screenshots which we have posted below. Sunset will be released on Linux, Mac and […]

  • Take 50% off select racing titles through the Codemasters online store

    Codemasters has launched an online store and is celebrating by giving you 50% off the titles listed. Here’s what’s on sale: F1 2013 Classic Edition F1 2014 – F1 RACE STARS BUNDLE F1 2013 GRID 2 GRID 2 Reloaded GRID Autosport DIRT 3 Complete Edition DIRT Showdown Toybox Turbos F1 RACE STARS Hit up the […]

  • Spy_Watch coming to Apple Watch from Surgeon Simulator devs

    Surgeon Simulator developers Bossa Studios have announced its working on an Apple Watch game called Spy_Watch. Spy_Watch, according to the developer, has players heading up a spy agency which isn’t faring too well. Players will need to train a spy and then send him out on various missions to “reclaim the agency’s former glory.” Real-time […]

  • Trine 3: The Artifacts of Power hits Steam Early Access next week

    Frozenbyte has announced Trine 3: The Artifacts of Power will launch on Steam Early Access next week. The early access title will run you $19.99/€19.99/£14.99 and you can purchase it come April 21. If the short video above isn’t enough to tempt you, a video showing nine minutes of gameplay was released last week.

  • Journey, Flower, flOw trilogy to be released this summer on PS4 in 1080p at 60fps

    A remastered version of the Journey Collector’s Edition is coming to PlayStation 4 from ThatGameCompany. According to Gamespot, the trilogy will contain PS3 titles flOw, Flower and Journey on one disc, and it will run in 1080p at 60fps. A standalone version of Journey will arrive close to the trilogy’s release on PS4 through the […]