Activision on abysmal Tony Hawk sales: “There’s hopefully a method to that madness”

Friday, 19 November 2010 09:03 GMT By Nathan Grayson

tony hawk shred

To say Tony Hawk: Shred pretty much ended up like this guy is probably an understatement – at least, if the game’s initial sales are anything to go on.

Activision Publishing CEO Eric Hirshberg, however, says it’s all part of the plan.

“There’s hopefully a method to that madness,” he told Gamasutra. “For the first time we’re targeting that game to kids. It’s a gift-oriented game, but, that said, we need to build awareness for the game still. … I think you’ll hopefully see a bigger ramp-up as we get further into the gift giving season.”

He also mentioned that The Ellen DeGeneres Show named Shred as one of its top 12 gifts for the holiday season, which – we suppose – is pretty solid proof that at least one person actually played the game.

So there you go. A giant multimillion dollar corporation’s keeping its chin up in the face of adversity. Inspiring stuff, isn’t it? We think we’ll write a novel about it.

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