Activision on abysmal Tony Hawk sales: “There’s hopefully a method to that madness”

Friday, 19th November 2010 09:03 GMT By Nathan Grayson

tony hawk shred

To say Tony Hawk: Shred pretty much ended up like this guy is probably an understatement – at least, if the game’s initial sales are anything to go on.

Activision Publishing CEO Eric Hirshberg, however, says it’s all part of the plan.

“There’s hopefully a method to that madness,” he told Gamasutra. “For the first time we’re targeting that game to kids. It’s a gift-oriented game, but, that said, we need to build awareness for the game still. … I think you’ll hopefully see a bigger ramp-up as we get further into the gift giving season.”

He also mentioned that The Ellen DeGeneres Show named Shred as one of its top 12 gifts for the holiday season, which – we suppose – is pretty solid proof that at least one person actually played the game.

So there you go. A giant multimillion dollar corporation’s keeping its chin up in the face of adversity. Inspiring stuff, isn’t it? We think we’ll write a novel about it.



  1. Blerk

    Ellen DeGeneres – whoring her show out to any cause if the price is right! :-D

    #1 4 years ago
  2. Freek

    Wow, if Shred made it onto that list, I don’t even wanna know what other horrors lurk in there.
    Perhaps she actually hates Christmass and this part of her plot to make people misrable?

    #2 4 years ago
  3. Anders

    Poor children.

    #3 4 years ago
  4. Old MacDonald

    Maybe the game came out a decade or two too late. Skateboarding? That was cool in Skate or Die.

    #4 4 years ago
  5. SunKing

    This franchise is dead.

    #5 4 years ago
  6. manamana

    Maybe this game is under everyones radar. There’s even no metascore, because noone reviews it. I say: Throw in some millinons for advertising! Than I say: If it fails get rid of blizzard, you know how to do it!

    And I say: I still wouldn’t buy it.

    Edit: shiet, I wasn’t aware, that Robomodo already gutted up to 60 employees. Activision really has a run …

    #6 4 years ago
  7. Erthazus

    I hope that Call Of duty will have the same fate one day, but it’s probably impossible.

    #7 4 years ago
  8. fear_itself

    I’d rather repeatedly watch that video of skater boi crushing his nuts than play the game. Damn but his mates did NOTHING to help.

    #8 4 years ago

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