Fri, Nov 19, 2010 | 09:03 GMT
Activision on abysmal Tony Hawk sales: “There’s hopefully a method to that madness”
To say Tony Hawk: Shred pretty much ended up like this guy is probably an understatement – at least, if the game’s initial sales are anything to go on.
Activision Publishing CEO Eric Hirshberg, however, says it’s all part of the plan.
“There’s hopefully a method to that madness,” he told Gamasutra. “For the first time we’re targeting that game to kids. It’s a gift-oriented game, but, that said, we need to build awareness for the game still. … I think you’ll hopefully see a bigger ramp-up as we get further into the gift giving season.”
He also mentioned that The Ellen DeGeneres Show named Shred as one of its top 12 gifts for the holiday season, which – we suppose – is pretty solid proof that at least one person actually played the game.
So there you go. A giant multimillion dollar corporation’s keeping its chin up in the face of adversity. Inspiring stuff, isn’t it? We think we’ll write a novel about it.
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Posted in: Activision Blizzard, Hot, PS3, Sports, Xbox 360
Tags: activision, tony hawk: shred
8 comments
#1
Blerk
19/11/10, 9:14 am
Ellen DeGeneres – whoring her show out to any cause if the price is right!
#2
Freek
19/11/10, 9:30 am
Wow, if Shred made it onto that list, I don’t even wanna know what other horrors lurk in there.
Perhaps she actually hates Christmass and this part of her plot to make people misrable?
#3
Anders
19/11/10, 9:47 am
Poor children.
#4
Old MacDonald
19/11/10, 9:50 am
Maybe the game came out a decade or two too late. Skateboarding? That was cool in Skate or Die.
#5
SunKing
19/11/10, 10:07 am
This franchise is dead.
#6
manamana
19/11/10, 10:14 am
Maybe this game is under everyones radar. There’s even no metascore, because noone reviews it. I say: Throw in some millinons for advertising! Than I say: If it fails get rid of blizzard, you know how to do it!
And I say: I still wouldn’t buy it.
Edit: shiet, I wasn’t aware, that Robomodo already gutted up to 60 employees. Activision really has a run …
#7
Erthazus
19/11/10, 11:05 am
I hope that Call Of duty will have the same fate one day, but it’s probably impossible.
#8
fear_itself
19/11/10, 1:47 pm
I’d rather repeatedly watch that video of skater boi crushing his nuts than play the game. Damn but his mates did NOTHING to help.