Activision Publishing CEO Eric Hirshberg, however, says it’s all part of the plan.
â€śThereâ€™s hopefully a method to that madness,â€ť he told Gamasutra. â€śFor the first time weâ€™re targeting that game to kids. Itâ€™s a gift-oriented game, but, that said, we need to build awareness for the game still. â€¦ I think youâ€™ll hopefully see a bigger ramp-up as we get further into the gift giving season.â€ť
He also mentioned that The Ellen DeGeneres Show named Shred as one of its top 12 gifts for the holiday season, which – we suppose – is pretty solid proof that at least one person actually played the game.
So there you go. A giant multimillion dollar corporation’s keeping its chin up in the face of adversity. Inspiring stuff, isn’t it? We think we’ll write a novel about it.