Wada: Final Fantasy marketing strategy “differs with each game”

Saturday, 20th March 2010 20:15 GMT By Stephany Nunneley


Yoichi Wada wants you to buy Final Fantasy XIII because, apparently, shipping 96 million copies of the Final Fantasy series since 1987 isn’t enough.

Speaking with Venture Beat, Wada says the success of the franchise is all in how it’s targeted.

“The strategy differs with each game,” he said. “This version of the game is the first one for this new generation of consoles. Our audience includes people who are just getting this new console now.

“We are targeting right in the middle of those gamers, which includes people who bought the consoles early and those who are just getting one now. Final Fantasy XIII is purposely going as mainstream as we can.

“Of all the games we have made, we put the most human resources into this one.”

FFXIII was released on March 8, and within two days it was revealed that it had already shipped 5 million units worldwide.

If you still haven’t give it a go, check out our reviews round-up. It should give you an idea of whether you want it or not.



  1. Alakratt

    “Of all the games we have made, we put the most human resources into this one.”

    Umm yeah, I bet they worked mostly on the visuals, not gameplay right? The battle system is great, but excuses about how hard it is to make towns, world maps, etc, is hard on HD consoles are pure BS when Fallout 3, Oblivion and yes Demon’s Souls (no world, but BIG environments) have done it before.

    Here’s a tip for you Wada: don’t let the FFXIII director near a FF title ever again. Focus completely on Versus, at least it’s going to have exploration, finally, progression NOT regression. I don’t remember linearity being a RPG trait.

    #1 5 years ago
  2. Phoenixblight

    The story explains why there are no towns. Also the games you listed Fallout 3 and Oblivion by far the worst plot I have ever seen. Where FFXIII beats those by a long shot. Bathesda’s RPGs are all about exploration which is great but their story for their current RPGs are shot. I did really like Morrowind and their expansions, its actually where I picked part of my SN.

    #2 5 years ago
  3. Freek

    He’s still not making any sense, perhaps something got lost in the translation? Just because you only just bought a PS3 or X360 does not mean you have no concept of JRPGs, these are still mostly “hardcore” game consoles and there have been quite a few releases on them already.

    And you also don’t have to point to western RPGs to find the lack of towns strange. Since they have always been a part of Final Fantasy with a nice balance between plot and side quests.

    #3 5 years ago

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