Sat, Jan 30, 2010 | 17:35 GMT
FFXIII producer explains choice of Leona Lewis for theme song

Final Fantasy XIII Producer Yoshinori Kitase has told the Dutch version of Official Playstation Magazine that the choice of Leona Lewis for the title’s theme song was partially due to issues translating the original tune.
“We tried to translate the song [Kimi Ga Iru Kara], but the singer had difficulties with that,” Kitasie told the magazine (via TheLostGamer). “This is a new type of tactic, an experiment if you will. Why not use a different artist for every region?
“If both the content and atmosphere of the song would match with the game, then we would expect it will score better within that particular region. Square Enix as a company is thinking more and more internationally and localization plays an important part within that strategy.”
So there you have it. Square was not trying cause a scab on the game, or piss gamers off on purpose with Lewis’ “My Hands” appearing in it.
The game’s set for release on March 9 in Europe and the US, and DLC may or may not be released for it in the future.


20 comments
#1
Syrok
30/01/10, 5:39 pm
“If both the content and atmosphere of the song would match with the game”
Which judging by the trailer does not seem to be the case.
#2
Razor
30/01/10, 6:02 pm
Slap a donk bassline on it and they’ll match
#3
Yoshi
30/01/10, 6:43 pm
GREAT more depressing songs from this idiot *FACEPALM*
#4
Neolucifer
30/01/10, 7:14 pm
I call BS on this one .
So apparently they managed to translate more complicated songs in english in most of their games of the last decade …
And apparently , it was a coincidence that then , the singers were all stars in Japan or Korea but pretty much unknown in the west , aside from a few fans , and could sing those song in english …
But suddenly , out of the blue , A western artist in need of more promotion for her latest album , comes around , and OH coincidence , the song is too hard to translate this time !!
“What a pity , we’ll be forced to use a track from her album instead!!” …
Yeah right …
Let’s cut the bullsh*t … either she didnt want to sing ” a lowly ” videogame song in english , or whatever version … or her producers didnt want it , and pushed heavily for pimpin’ the hell out of her song .
After all it doesnt matter that you’ll hear totally irrevelant gospel clapping and shouts , she is Leona Lewis and sooo pretty … and besides you dont even have a choice .
#5
Phoenixblight
30/01/10, 7:19 pm
@Neo
I have to agree with you on that there was some backroom deals.
I personally always preferred the original Japanese song. Like Chrono Cross song is by far my favorite Vgame song.
#6
Razor
30/01/10, 7:33 pm
There’s a pretty simple explanation…Leona Lewis is signed to Sony.
#7
Phoenixblight
30/01/10, 7:38 pm
@Razor what does that have to do with anything. FFXIII is multiplatform if it was exclusive that would mean something but it isn’t so your point is moot.
#8
Razor
30/01/10, 7:49 pm
“FFXIII is multiplatform if it was exclusive that would mean something but it isn’t so your point is moot.”
Yeah, because Sony have been soooo anonymous in the marketing and pushing of FFXIII, what with them creating a custom FFXIII console, having SCEJ’s executive team at the FFXIII release date event, unveiling the EU and US release date…
Don’t be stupid; just because it’s multi-plat, doesn’t mean Sony suddenly had nothing to do with it.
#9
DJ Deathstar
30/01/10, 7:51 pm
First Avatar now FFXIII what the hells going on!
#10
Bringit
30/01/10, 7:54 pm
What is with the ridiculous conspiracies?
Leona Lewis is more famous than FFXIII – so she won’t be using a video game to promote her album.
It’s the other way around. Square are using Leona’s song because Leona Lewis is a big star and it would promote their game.
That’s it. Enough said.
#11
Bleak Harvest
30/01/10, 7:55 pm
Can confirm that the song has NOTHING to do with the game. In theme, characters or atmosphere.
#12
Neolucifer
30/01/10, 8:43 pm
@Bringit
Sorry but what i find ridiculous is your post instead .
Bigger stars that Leona have already sung for SE games . LIke Utada Hikaru . i know i know , she isnt famous in the west , and mostly a star to japan or gamers . Still she is worth more than 70 millions of discs sold , broke many sales records .
Anyway bottom is she , along other FF songstress and singers in the past , hardly have any issue singing English versions , because indeed the western market ask for it .
And now suddenly , the song cant be in english ?
Also of course she need the promotion like everyone else .
Plus her sophomore album is hardly performing as well as the first . There has been at some point in the past , almost zero public interest in the album in the US , with the first single, ‘Happy’, failing to even get pass #50 on the Billboard Hot 100 .
She remains obviously still a darling in the UK but she needed Avatar to make a splash again , and you’re telling me she doesnt need promo association ?
I dont see a conspiracy , it’s plainly obvious they both use each other to promote themself , especially with a game reaching millions of customers , and PR the heck of it , to quell the few angry voices .
#13
Michael O’Connor
31/01/10, 4:45 am
*gives Neolucifer a common-sense badge*
These are a rare gift, handing out to the few individuals on the internet who actually use research and facts to establish their opinions, and do a good job of making their point.
Consider yourself honoured.
#14
Scyrenn
31/01/10, 6:47 am
Who?
Those lips would look good wrapped around some random cock, methinks…
#15
The_Deleted
31/01/10, 1:32 pm
Why not just leave the original song in? This is the problem with wanting games to be accepted as a viable entertainment for adults. It gets tarnished with shit like this for stupid, brain dead adults.
#16
M2Kx
31/01/10, 1:35 pm
BS, just because shes hot
#17
Retroid
31/01/10, 2:09 pm
I wonder how much cash they’re getting for this? Because the game has been humongously expensive for them to produce, and then some division of Sony comes along and suggests a deal which could ‘benefit them both’.
/Not pleased
I prefer the original longs and voice cast whenever possible in an RPG
#18
Filofax
31/01/10, 3:04 pm
@Bringit
The FF franchise will be running long after LL has disappeared, lets just hope that the bag of shite show that spawned her goes as well.
#19
Killerbee
31/01/10, 7:19 pm
Why oh why do Square feel they need to do this? The theme song from Final Fantasy X, “Suteki De Na” appeared in both Japanese and western versions of the game sung in the Japanese language and that didn’t stop it being a beautiful song that fitted the game perfectly. Admittedly, that’s because it was penned by Nobuo Uematsu which kind of helped, but even so – there’s a clear precedent for just sticking with the original language version of a song if any English translation can’t be done to the same melody, so why they’ve chosen this tosh (no offence Leona) is beyond me.
#20
Blerk
01/02/10, 7:45 am
The Western revision of the trailer with Leona overlaid on it is just terrible compared to the original version. Every time I see it it reminds me of those YouTube videos where teenagers take some video of their favourite game and overlay some inappropriate music from their favourite emo-rock idiots.