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Yakuza 4 to have in-game ads

yakuza44

Yakuza 4 will have dynamic in-game ads thanks to a Sega-Double Fusion Japan deal, Andriasang reports.

The PS3 game releases in Japan next spring, and will be awash with product tie-ins for its real-world setting, from the sound of it.

Awesome. Can you make it in English now, Sega?

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Yakuza 4

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Patrick Garratt

Founder & Publisher (Former)

Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.

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