Life is Strange has won the hearts and minds of the Tumblr massive.
Life is Strange has ascended a couple of ranks to become the most popular video game fandom on Tumblr for the week ending August 10.
You can browse the Life is Strange tag to see what sort of content the fandom is producing - as you might have expected there's quite a lot of (mostly SFW and very cute) art of the OTP known as "Pricefield", but there are also plenty of funny reaction posts to the highly traumatic events of the series to date, and some love for the rest of the cast - Kate, Warren and Nathan are pretty popular. No love for Victoria, Tumblr?
Life is Strange doesn't have the typical indicators of a runaway hit - you don't play as even one soldier, and there are zero nuclear bomb threats - and yet it is selling strongly and has clearly struck a chord with all kinds of players. It's a wonderful demonstration of the fact that the video games market can and will support diversity in gameplay, narrative and themes.
If you're yet to get on board I personally really recommend it; here's an almost totally spoiler-free word vomit on why I love Life is Strange. There's just one episode to go, and you can grab it on PC, PlayStation 3, PS4, Xbox 360 and Xbox One.