The Beastie Boys’ Sabotage is played out in video games marketing. Let’s try something new.
Destiny 2’s live-action trailer released overnight and, I don’t know – it’s not as embarrassing as these things usually are, I guess.
It was directed by Jordan Vogt-Roberts (Kong: Skull Island and the upcoming Metal Gear Solid movie) and it’s got some really cool regional variations and Cabal physiology tidbits. So that’s nice.
But the musical part is Sabotage, which is just a bit overused in geek marketing by now. It does marry pretty well with the action, allowing for lots of sudden, emphatic gestures and bullet-time scenes, but that’s nothing we haven’t seen before, right?
What Destiny 2 really needs is something fresh and different – and here’s YouTuber Music Sharer with an example of a route Activision’s marketing team could have chosen, if they were bold enough to embrace a bright new future.
It works so well. It first perfectly. This easy listening FM station favourite has never been so intriguing.
Destiny 2 comes out on consoles next week and we all know it’s going to shift buttloads of copies no matter how Activision markets it. We don’t need all this Pop-Tarts and energy drinks nonsense; that’s about selling snacks, not games, such is the cultural force of video games these days.
It feels inevitable. Bungie staff could literally throw up in a bucket, film it decomposing and slap a pre-order link at the end – and Destiny 2 would probably still be a blockbuster.