Blizzard has announced it will start rollout its WoW Token option in the weeks following the launch of patch 6.1.2 on March 24.
WoW Token allows players to exchange in-game gold for game time and vice versa.
Blizzard will release WoW Token first in realms serving North America, Oceania, and Latin America and will expand into game regions in the next few weeks.
Each region will have its own WoW Token exchange and will be purchasable through the in-game Shop. In the Americas, the Token will run $20 or the equivalent in each local currency.
A Token can be put up for sale in a region-wide exchange via a new Game Time tab in the Auction House. Players who purchase a WoW Token from the Auction House will be able to redeem it for 30 days of game time.
The rest of the Auction House will remain realm-based.
Blizzard will set the initial gold value of the WoW Token with the launch gold value in each region based on regional in-game economies. The goal is to set a “fair and reasonable starting price,” and sometime after launch, the Token’s gold value will be determined dynamically based on player supply and demand.
How this works, for those unfamiliar, is if more are being listed than bought, the price will go down. If the demand for Tokens is high, prices will go up accordingly.
More information on the rollout and region pricing will be made available closer to launch.