Tag Archives: Peter Dille

Long-serving marketing executive Peter Dille has bid Sony Computer Entertainment America adieu.

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SCEA marketing exec Peter Dille has told Siliconera that Gran Turismo 5 is still on for a pre-christmas release.

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Move sold over 1 million units in its first month on sale in North America, SCEA’s confirmed.

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The scale of initial consumer uptake of PlayStation Move will be clearer at the end of the month with Sony promising to reveal more detail during a scheduled earnings report.

Venturebeat reports Sony Computer Entertainment America marketing head Peter Dille hasn’t disclosed figures. Dille claims Sony is flying in replenishment shipments as “many retailers” have sold out of the motion control unit.

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Peter Dille, senior vice president of marketing at SCEA, has said the marketing plan for PSP going forward will focus more on a younger audience.

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SCEA exec Peter Dille has said that as far as PR goes, his firm won’t “out-spend” Microsoft when the firms promote their upcoming motion controllers.

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Remember “RIIIIIIDGE Racer!” and “$599“? Those arrogant days are over, according to SCEA VP of Marketing, Peter Dille.

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Peter Dille has revealed that Sony’s plan for Move is to offer a new and precise gaming experience to the hardcore and the casual alike, and that both ends of the gaming spectrum will benefit from it.

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Sony’s Peter Dille had revealed that thanks not only to the price-cut of PS3, but HD televisions, Blu-ray and the upcoming Move; Sony is now more prominent in the consumer’s “consideration zone” than ever before.

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During today’s M16 Marketing Conference, Sony’s Peter Dille revealed that the company wants the public to see its products as more than just a way to game.

Instead, he wants customers to think of PS3 as a way to “redefine” their digital living rooms.

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And we’re off. Sony just announced that 20th Century Fox, Disney, Paramount, Sony Pictures (dur), Universal and Warner Bros. are now all signed to delivery HD movies for the US PSN.

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Sony’s 6.5 million PS3 unit sales in the Christmas quarter have taken the machine to a global total of 33.5 million consoles sold, now merely 5.5 million units behind Microsoft’s last announced global 360 figure of 39 million.

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Sony’s Peter Dille has told IGN that the company’s “actively thinking” about charging customers for its PSN service.

Furthermore, he also revealed that Sony plans to offer fewer titles via download only, partly to help out retail stores.

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SCEA’s Peter Dille’s claimed PS3 will beat 360 in terms of unit sales in the next 10 years.

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Sony’s Peter Dille has said that the company is repositioning PS3 as the “total entertainment solution”.

The massive ad campaigns rolling out in September will focus more on the Blu-ray, movie download capabilities, “mums and families,” and less on games.

“We have been a game company for years and we would never walk away from that, but research confirmed there is a larger proposition under our nose,” the VP of marketing told the LA Times. “We wanted to reposition as a total entertainment solution.

“We felt like we can really own entertainment.”

Marketing campaigns when PS3 was launched toted it as a entertainment hub as well, and according to SCE bossman Kaz Hirai, this cause the console “a bit of an identity problem”.

Via Edge.

Peter Dille, senior president of marketing and PSN, has posted Sony’s new ad campaign for PS3 over on the US PS Blog.

Called, “It Only Does Everything”, the new ads are a new campaign in which Sony “will have direct conversations with consumers about everything the PS3 can do”.

From now through the holiday season, you’ll see and hear about PS3 and what it can do on TV, radio, online, retail and social networking outlets. A total of 9 TV spots will roll out throughout the holiday, each highlighting a different benefit and feature of the system.

The campaign starts September 1 via television, and a sneak peak is posted after the break.

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SCEA’s Peter Dille told Kotaku at E3 that, while he expects the press conference showing of the company’s PS3 motion tech to be indicative of the final product, what was shown is a “prototype”.

“We’re announcing the technology, not the product or game,” he said.

“He also wanted people to know the form factor of the wand is a prototype. I think it is representative of what the product will include. In other words, it will have buttons. It will have the ability to have a trigger if you’re having that style of game.”

No date, price or name was given to the motion system, which was shown to be based around the Eye camera and a wand.

More through there.

SCEA’s Peter Dille has told Gamasutra the PSP’s got a big piracy problem. Like you didn’t know.

“I’m convinced and we’re convinced that piracy has taken out a big chunk of our software sales on PSP,” Dille told Gamasutra.

“It’s been a problem that the industry has to address together; it’s one that I think the industry takes very seriously, but we need to do something to address this because it’s criminal what’s going on, quite frankly.

“It’s not good for us, but it’s not good for the development community,” he added. “We can look at data from BitTorrent sites from the day Resistance: Retribution goes on sale and see how many copies are being downloaded illegally, and it’s frankly sickening.”

Full interview through there. Thanks, Eurogamer.

Sony’s Peter Dille has claimed that PS3 has a higher attach rate than Xbox 360, Gamasutra reports.

“If you factor in Xbox 360’s longer time in the marketplace and larger install base, Xbox 360 should be selling twice as many software units as PS3 if attach rates were equal — and that is just not what we are seeing at retail with many multiplatform titles,” he said.

Here are the figures:

• Street Fighter IV: Only 44,000 units separate the two consoles, with Microsoft winning by a 1:1 ratio. Yet the Sony version sold 402,919 units giving it an attach rate of 5.5 percent compared to Microsoft’s 446,435 units with a 3.1 percent attach rate.

• Tomb Raider: Underworld sold 136,245 units on PS3, with an attach rate of 1.9 percent. The Xbox 360 version sold 108,784 units, giving an attach rate of 0.7 percent.

• Prince of Persia: Microsoft outsold Sony by 36,000 units giving the title a attach rate of 2.1 percent for the console compared to 3.7 percent on PS3.

• GTA IV: Had a 26.9 percent attach rate on PS3 versus Xbox 360′s 23 percent, but there was a staggering sales gap between the machines: 3,362,196 360 units were sold compared to 1,959,798 units for PS3.

Dille goes on to cite Metacritic numbers and more Xbox 360 comparisons, but we’ll let you hit the link for those. Percentages and the phrase “attach rate” have been mentioned enough without us adding to it.

More hardware hardman talk this morning from SCEA’s Peter Dille, this time claiming PS3′s the only machine on the market with the legs to run a ten-year lifespan, and will be the “centerpiece of your entertainment for the next 10 years.” You tell ‘em, Peter.

“We also have to work hard to gain our consumers’ trust and make them comfortable that when they buy a PS3, it’s going to stand the test of time,” the exec told GameDaily.

“The fact of the matter is we’re the only console manufacturer that’s ever launched a product that’s had a 10-year life-cycle. And we’ve done that now not once, but twice.

“One of the great things about the PS3 is that if you buy it today you can be confident it’s going to be the centerpiece of your entertainment for the next 10 years. Economically, that’s a great value.”

More shouting through the link.