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Sony unveils its "It Only Does Everything" campaign for PS3


Peter Dille, senior president of marketing and PSN, has posted Sony's new ad campaign for PS3 over on the US PS Blog.

Called, “It Only Does Everything", the new ads are a new campaign in which Sony "will have direct conversations with consumers about everything the PS3 can do".

From now through the holiday season, you’ll see and hear about PS3 and what it can do on TV, radio, online, retail and social networking outlets. A total of 9 TV spots will roll out throughout the holiday, each highlighting a different benefit and feature of the system.

The campaign starts September 1 via television, and a sneak peak is posted after the break.

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Stephany Nunneley

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Half-blind/half-dyslexic, bad typist, wine enthusiast, humanitarian, intellectual savant, idiot savior, lover of all things nonsensical, animal hoarder and highly sarcastic.

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