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Please watch this Korean League of Legends ad

In Korea, League of Legends is a wholesome and beautiful pastime you could bring home to meet your parents.

League of Legends has a reputation for toxicity, although Riot is doing a great job of battling that, but even if you strip away all that it is at its heart a game about smacking the competition as hard as you can.

And yet this Korean advertisement for the MOBA manages to make it look - peaceful and lovely? It captures some of the highs, excitement and rewarding effort of climbing the ranks, while at the same time somehow suggesting it is sweet and light, like a perfect rainbow heart cookie or a boutique chain of bakery cafes. I want to eat League of Legends, now.

Cover image for YouTube video

You know, I don't think I have ever in my life said "ell oh ell". I pronounce "LoL" like the word "loll", and tend to shorten League of Legends to "League". Is "ell oh ell" a thing? Do you say that with your mouth flaps? Do you like cookies? Let's be friends. I feel very benevolent all of a sudden.

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League of Legends

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About the Author
Brenna Hillier avatar

Brenna Hillier

Contributor

Based in Australia and having come from a lengthy career in the Aussie games media, Brenna worked as VG247's remote Deputy Editor for several years, covering news and events from the other side of the planet to the rest of the team. After leaving VG247, Brenna retired from games media and crossed over to development, working as a writer on several video games.

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