People Can Fly takes generic new name

Friday, 1 November 2013 17:05 GMT By Phil Owen

Bulletstorm devs People Can Fly have lost their unique and interesting name and are now just called Epic Games Poland, Pixel Enemy reports. Also, they’re working on Epic’s Unreal Engine 4 title Fortnite now. Statement inside.

“We’ve changed the studio’s name from People Can Fly to Epic Games Poland. We’re a global company with talented people working toward one goal across the world. We think this helps better reflect that.”

In other words, branding is king.

After Epic bought the studio outright last year, its three co-founders left to start up a new indie studio called The Astronauts, and with this name change it’s easy to see now why they would have wanted to do that.