Capcom cancels blood-filled swimming pool marketing stunt after Woolwich attack

Thursday, 23rd May 2013 10:20 GMT By Dave Cook

Capcom has cancelled a Resident Evil: Revelations marketing stunt, which would see an open air swimming pool filled with fake blood and fake human torsos, following an alleged terrorist attack in Woolwich yesterday.

The pool near Hackney Wick Station was to be manned by zombified lifeguards, and feature intestines for lane markers.

Eurogamer reports that Capcom issued the following statement on the matter:

“In light of yesterday’s sad events we’re cancelling our Revelations pool event. Thank you for your understanding.”

The Woolwich attacks saw one man killed, and two arrested near an army barracks, and is being treated by the UK government as a suspected terrorist act.

What do you make of the stunt and Capcom’s decision to cancel it? Let us know below.



  1. Coheno

    Cause that was a brilliant idea to begin with!? Where do they come up with this shit?

    #1 2 years ago
  2. hippiman

    I can fully understand why capcom decided to pull the publicity stunt but isn’t this a case of the terrorists winning???? Getting us to either do things or change things because of their deplorable actions. People, companies or countries should never give in to terrorism!!! As soon as we do we start losing and they start winning!!!!!

    #2 2 years ago
  3. SplatteredHouse

    @2: It was to be a light-hearted stunt that could have been the cause of outrage. In this case, I think Capcom were probably right, or at least not wrong, not to want to risk PR backlash if the wider media took umbrage to what they were doing, the timing, and for instance saw fit to set games for a scapegoat or however else their editor wanted the “story” spun. More to lose than gain by carrying on regardless, in my estimation.

    #3 2 years ago

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