World of Warcraft: next major update due ‘in coming weeks’

Friday, 8th February 2013 12:51 GMT By Dave Cook

World of Warcraft subscriptions are down due to a change in attitude from gamers, according to Blizzard chief Mike Morhaime. The studio has responded by rolling out more frequent updates to satisfy gamers who come and go regularly, and as such, the game’s next major update is being worked on now, and is due in a few weeks.

Speaking as part of Activision’s investor call last night, Morhaime explained the shift in player behaviour, “We have seen an evolution in player behaviour since the launch of Cataclysm. Players consume content quickly – they’re more apt to come and go from the community, which is why we are targeting more frequent updates.

“The development team continues to stick with the plan of more frequent content updates in the wake of the expansion launch, applying lessons that we have learned from past expansions.”

He added that the game’s next update will drop, “in the coming weeks”.

On the decline of WoW subscribers posted last night, Morhaime continued, ” I think another thing to note is, if you compare the month following Cataclysm and the month following Mists of Pandaria, the trailing months have been stronger with Mists and have seen an increase in engagement in all regions.

“We’ve always had competition for World of Warcraft in all markets. I think it’s fair to say that competition has increased, but I think it’s also important to point out that World of Warcraft is competing against all forms of entertainment for leisure time, and so that just underscores the need for us to continue creating new content to keep up engagement.

“With respect to China, despite the decline in subscribership it’s important to note that the engagement levels of the core audience did increase with the launch of the expansion.”

What do you make of Blizzard’s new approach and the falling WoW subs? Let us know below.



  1. NocturnalB

    I’m proud to say I’ve been WoW free for almost a solid year now. In that small amount of time i managed to see the sun, even a girlfriend! And soon a new pad.

    Seriously though (although that was all true), after 6 straight years of playing i finally just got….. done. What can i say i just got bored. Even with new quests and dailies and raids, WoW just straight up wasn’t doing it for me anymore. Tried a few MMO’s since then but nothing i could stick to like WoW.

    I figure i ultimately got out good though. A couple year break from WoW, eventually Blizzard will come out with project Titan, by that point i should have the white picket fence/house, a loving family, just in time to lose it all, playing WoW 2.0.

    #1 2 years ago
  2. dizzygear

    If i were to get back into WoW i’d have to cough up money for 2 x-packs AND a subscription. Thats about roughly 50 bucks just to get back into the game.
    No thanks, i’m curious about the changes they made in 2 years but not that curious.
    Its high time they made obsolete expansions free and at least include some gametime when buying new expansions.

    #2 2 years ago
  3. LDVP74

    Its been 2-3 months for me. This game IS an addiction. Started in Vanilla, ended in Mist. 3 90′s, 4 80′s, 3 70′s…. thats enough for me. Its a really enticing game. But the monotony will kill you after a while and when blizzard continues to make major changes like they have, It really does just ruin the entire experience that youve known from previous years. Honestly I dont believe they give a rats pink arse what people think of the changes, as long as it generates coin to a level where they are still profiting. Your always going to have those people who love the game regardless of the changes, the ones who are hardcore and stand tall in the faces of new bosses, and quests. But is there an end? Sadley I dont think so. One has to put there own period on the story. Otherwise, Blizz will eat you alive along with your checkbook as long as you let them. To all that stay, its just a matter of time untill you look back and think… man, look at all the time I wasted on this stupid game. And for what?? for blizzard to change it all again.. and again, and again… Theres only one thing left to say.. FOR THE HORDE!!!

    #3 2 years ago
  4. GwynbleiddiuM

    First of all for the Alliance, second of all, been out of WoW for a while myself. No particular reason for leaving other than getting tired of it after 6 long years and of course it was in the way of work and life. Went back to SWTOR for a couple of months enjoyed the story on the Empire side, did a few Ops and got tired of that even faster. Death Knight will forever be my favorite class even though I enjoyed Paladin and Hunter a lot.

    WoW is still a strong title regardless of how many subs are left or leaving. It’ll take a lot more than a few more hundreds of thousands players leaving to shove WoW to the sidelines. We need a revolutionary new MMO, which wont happen any time soon. Maybe the World of Darkness can be that, CCP is a strong company and they have a lot of potentials to turn that IP into something a lot bigger than EVE Online, which btw I returned to, a few days ago. If the entry barrier in EVE wasn’t that difficult it would have sucked in a lot more people. It’s a scary world for theme-park MMO players but it’s a lot of fun once you find your way around and join a decent corp.

    Personally think ESO might be able to pull a few millions of players, if it’s handled right. People are hard to trust new MMOs these days and rightfully so, most of them are same formula with few minor tweaks in the mechanics and different lore settings. ESO has a good mix of everything, might be able to succeed. But, I’m hoping for a cheaper alternatives to sub-base mmos, if they give f2p option on the launch it could go great. The good thing about EVE is you can buy PLEX with in-game currency, many who can make enough ISK don’t even pay their subs with real money.

    #4 2 years ago

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