Wed, Oct 19, 2011 | 05:26 BST
Sony UK spends unprecedented £5 million on Uncharted 3 marketing
The UK advertising campaign for Uncharted 3: Drake’s Deception is Sony’ most expensive yet, featuring contributions from an Oscar-award winning director.
MCV reports Sony has commissioned a short documentary by The Last Samurai and Shakespeare in Love director Ed Zwick.
Called The Hero’s Journey, the docco will air on YouTube, and features appearances by Diane Kruger and Michelle Rodriguez in addition to protagonist Nathan drak’es motion and voice actior, nolan North.
Other marketing efforts include TV ads, posters in shopping centres, digital screens, and on online splash.
“This will be the biggest launch in SCE UK’s history, both in terms of ambition, numbers and spend and will be supported by a marketing budget of around £5 million,” SCE Europe’s Ian Vinten said.
“To really reach that mass audience at launch we will be running a large outdoor campaign with a number of different premium formats including high quality 48-sheets as well as builds across the country.”
Uncharted 3: Drake’s Deception is a PlayStation 3 exclusive launch in November.
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Posted in: Action, Adventure, PS3, Sony, Trade
Tags: Ian Vinten, naughty dog, Uncharted 3: Drake's Deception
12 comments
#1
Kabby
19/10/11, 5:45 am
Someone up there is probably praying it doesn’t bomb like Resistance then.
#2
Ireland Michael
19/10/11, 5:48 am
@1 Well, the important difference here is that Uncharted isn’t crap.
#3
mathare92
19/10/11, 6:13 am
Zwick’s quite the coup. This documentary thing should be interesting…
#4
Christopher Jack
19/10/11, 6:34 am
@2, Most critics beg to differ*.
*EDIT- About Resistance, no doubt that Uncharted will score 90+ in Metacritic.
#5
Ireland Michael
19/10/11, 6:43 am
@4 That’s nice.
*pats Chris on the head*
#6
Dannybuoy
19/10/11, 7:41 am
I saw the biggest poster I’ve ever seen along the tracks outside Clapham Junction, London. It was a U3 poster. A poster of epic proportions I’d say
#7
Gekidami
19/10/11, 7:57 am
^ This one?;
http://p.twimg.com/Abz0OXHCAAAJyxB.jpg
#8
dravenkaze
19/10/11, 8:33 am
@1 i dont know about the rest of the world but Resistance did quite well in the uk, seeing as it came out the same time as dead island and fifa and some other games it did well for sales in the top 10 a month
#9
Razor
19/10/11, 11:25 am
Sony? Marketing?
Who are you and what have you done with Sony?!
#10
NashSlap
19/10/11, 11:30 am
@9 LOL never a truer word spoken…
#11
Psychotext
19/10/11, 12:16 pm
Would have helped if you weren’t releasing it between Battlefield 3 and Modern Warfare 3. Sometimes smart marketing can come down to something as simple as a released date.
#12
speedxl01
19/10/11, 5:55 pm
Also in Japan they have a commercial showing Harrison Ford playing..
look here:
http://andriasang.com/comyo2/
@2 Resistance 3, it’s a good game, but of course Uncharted 3 it’s the best overall.