Sony UK spends unprecedented £5 million on Uncharted 3 marketing

Wednesday, 19th October 2011 05:26 GMT By Brenna Hillier

The UK advertising campaign for Uncharted 3: Drake’s Deception is Sony’ most expensive yet, featuring contributions from an Oscar-award winning director.

MCV reports Sony has commissioned a short documentary by The Last Samurai and Shakespeare in Love director Ed Zwick.

Called The Hero’s Journey, the docco will air on YouTube, and features appearances by Diane Kruger and Michelle Rodriguez in addition to protagonist Nathan drak’es motion and voice actior, nolan North.

Other marketing efforts include TV ads, posters in shopping centres, digital screens, and on online splash.

“This will be the biggest launch in SCE UK’s history, both in terms of ambition, numbers and spend and will be supported by a marketing budget of around £5 million,” SCE Europe’s Ian Vinten said.

“To really reach that mass audience at launch we will be running a large outdoor campaign with a number of different premium formats including high quality 48-sheets as well as builds across the country.”

Uncharted 3: Drake’s Deception is a PlayStation 3 exclusive launch in November.



  1. Kabby

    Someone up there is probably praying it doesn’t bomb like Resistance then.

    #1 3 years ago
  2. Ireland Michael

    @1 Well, the important difference here is that Uncharted isn’t crap.

    #2 3 years ago
  3. mathare92

    Zwick’s quite the coup. This documentary thing should be interesting…

    #3 3 years ago
  4. Christopher Jack

    @2, Most critics beg to differ*.

    *EDIT- About Resistance, no doubt that Uncharted will score 90+ in Metacritic.

    #4 3 years ago
  5. Ireland Michael

    @4 That’s nice.

    *pats Chris on the head*

    #5 3 years ago
  6. Dannybuoy

    I saw the biggest poster I’ve ever seen along the tracks outside Clapham Junction, London. It was a U3 poster. A poster of epic proportions I’d say

    #6 3 years ago
  7. Gekidami

    ^ This one?;

    #7 3 years ago
  8. dravenkaze

    @1 i dont know about the rest of the world but Resistance did quite well in the uk, seeing as it came out the same time as dead island and fifa and some other games it did well for sales in the top 10 a month

    #8 3 years ago
  9. Razor

    Sony? Marketing?

    Who are you and what have you done with Sony?!

    #9 3 years ago
  10. NashSlap

    @9 LOL never a truer word spoken…

    #10 3 years ago
  11. Psychotext

    Would have helped if you weren’t releasing it between Battlefield 3 and Modern Warfare 3. Sometimes smart marketing can come down to something as simple as a released date.

    #11 3 years ago
  12. speedxl01

    Also in Japan they have a commercial showing Harrison Ford playing..

    look here:

    @2 Resistance 3, it’s a good game, but of course Uncharted 3 it’s the best overall.

    #12 3 years ago

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