“We’ve completely restructured our studio around it. Nowadays, we have operations team who looks at the title when it starts getting closer to launch (or long before) with potential downloadable content and so on, to really have a plan. Otherwise you’re quite likely to start slipping. If you’re focusing just before release on what you’re going to ship post-launch, then I think you have problems.
“So, yes there is a massive plan in place.” – DICE creative director Lars Gustavsson, speaking to MCV about BF3’s DLC plans. Game’s out at the end of the month.