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Kinect will help widen Mass Effect 3′s audience, says EA

Friday, 10th June 2011 21:10 GMT By Stephany Nunneley

EA Games boss Frank Gibeau has said the reason Kinect functionality is coming to Mass Effect 3 is to make the game less intimidating to the general public.

Speaking in an interview with Eurogamer, Gibeau said adding Kinect to the game will help “grow the audience and make it more accessible.”

“Mass Effect has a fairly complicated combat system,” he explained. “You’ve got story and choice. For some fans that don’t buy 12 games a year and maybe buy two or three, some of those things can be intimidating. We wanted to open up the accessibility without hurting the depth or the quality. Kinect is a fantastic technology that allows us to do that.”

The addition of Kinect makes Mass Effect 3 “much easier to play” as you voice commands and read dialog during moments of “frenetic” gameplay.

“For core gamers, they just liked the fact they could even be more powerful with it,” he said. “With new gamers they felt they could get into it much easier.”

But it’s not just all about fun either, admitted Gibeau, who said that thank to the rise in development costs, publishers need to start widening the “possible audience,” or else company’s cannot maintain a “sustainable business if you’re in the million unit seller range.”

“You’ve got to be multi-million units,” he said. “You have to think about not just the core gamers but the hit buyers and the more casual buyers; having a design and a story and an interface that works across all of those segments without losing the core. It makes life interesting.

“We think it about it as the core and more. Not more, leave the core. That’s a recipe for failure. You have to be smart about it. You can’t dumb the game down. But at the same time you have to make it so a lot more people can play it than just core gamers.”

Mass Effect 3 is out March 6 on PC,  PS3,  and Xbox 360.

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29 Comments

  1. onlineatron

    IT’S THE THIRD IN A TRILOGY! WHY ON EARTH WOULD YOU ATTEMPT TO WIDEN THE AUDIENCE WITH THE THIRD GAME!?

    If people haven’t bought into the series yet, they’re not going to go from the third game, especially not for Kinect support.

    #1 3 years ago
  2. manamana

    I just don’t get it. Maybe the developers get more money from MS for implementing Kinect support. Maybe its because of the 10million Kinects sold. MS was overwhelmed buy the sheer numbers and had nothing big up their sleave. Now they desperately try to put on every game that comes across a “also works with Kinect” label. I thought that Kinect was in developement for years. But a year after their presentation on last years E3, they are still struggeling with AAA Kinect titles, that could fit casuals and core gamers. Btw. Steel Battalion Kinect anyone? Vids or Screens? Nada!

    #2 3 years ago
  3. Phoenixblight

    @1 and 2

    You are both full of fail this is a gesture for those that already own the Kinect and will be getting Mass Effect no need to use the radial menu or pressing a button to tell other team members where to be going. If someone is curious about the Mass Effect series after seeing the demo they can just pick up Mass Effect 1 and 2 or just ME2 on the PS3 and do the interactive comic.

    There is nothing being removed from the game that makes it such a hindrance. Don’t like it, move on, ignore it, its not needed. I know I won’t be getting one just for ME3 voice recognition but if I did have one for the wife and child I wouldn’t be up in arms about this. We need to move on from the 16 button controls or controls in general and the only way to be doing that is by what MS, Sony, Nintendo are trying to do.

    #3 3 years ago
  4. Ge0force

    “Mass Effect has a fairly complicated combat system”

    Lol what?

    #4 3 years ago
  5. DSB

    Complicated for anyone who hasn’t played a generic cover-based third person shooter, maybe.

    #5 3 years ago
  6. Maximum Payne

    @4 now now if you play on Hard then you need to coordinate with you team mate when to fall back and when to… what is left ?
    I think they get payed or Microsoft are going to promote their game or something.All Tom Clancy’s game are now going to have Kinect support and really not necessary.And that GR demo with Kinect its just meh.It would be cull if you could use it in combination with gamepad but you can’t?

    #6 3 years ago
  7. OrbitMonkey

    So if Bioware are putting in a voice command system now to take advantage of kinnect, why didn’t they put one in with the 1st game to take advantage of headsets? 360′s come with headsets right?

    #7 3 years ago
  8. Erthazus

    “Mass Effect has a fairly complicated combat system”

    Joking right?

    Generic cover-based third person shooter with casual mechanic?

    Also, where to broaden? It’s already a casual shooter at it’s best.

    #8 3 years ago
  9. Phoenixblight

    @7

    “So if Bioware are putting in a voice command system now to take advantage of kinnect, why didn’t they put one in with the 1st game to take advantage of headsets? 360′s come with headsets right?”

    Because MS has patent the software and made it so you have to have Kinect to use it. If you don’t have the kinect than it won’t work.

    #9 3 years ago
  10. Ge0force

    #9 Bullshit, End War and HAWX used its own voice recognition engine on 360 and MS has no patent on this. Lots of games on other platforms tried this feature before, but it was never a success. Guess why…

    #10 3 years ago
  11. Phoenixblight

    @10

    Implemented horribly?

    #11 3 years ago
  12. DSB

    To be fair, Endwar was an awesome tech demo for voice recognition software. I was blown away by how well it worked.

    #12 3 years ago
  13. Ge0force

    #11: Implementation was near perfect in End War. Try again :)

    #13 3 years ago
  14. Phoenixblight

    I never played it so then if it was near perfect I assume Microsoft blocked it and then later used it for their Kinect?

    #14 3 years ago
  15. onlineatron

    @3

    But Mass Effect 1 & 2 are sans Kinect support. If said person requires Kinect support to be able to cope with the 3rd game, wouldn’t they struggle with playing the 1st and 2nd games?

    #15 3 years ago
  16. Ge0force

    #14 You need a course in marketing ;)

    #16 3 years ago
  17. Phoenixblight

    Naw thats not my expertise, I will let the money handlers deal with that when/if I make it big enough to hire them or vice versa.

    #17 3 years ago
  18. Phoenixblight

    “But Mass Effect 1 & 2 are sans Kinect support. If said person requires Kinect support to be able to cope with the 3rd game, wouldn’t they struggle with playing the 1st and 2nd games?”

    No one is required to have Kinect to play ME 3. Just saying those people that buy the 360 for the kinect for their family. They just had a Wii previously and they are curious about the Mass Effect series they can pick it up. The kinect, Wii, Move are now just introductory controls to get people that have never played a video game to try it out they usually become core players. Just like me who started with the arcade, to console, to PC/Console.

    These platforms haven’t quite made it for the core yet.

    #18 3 years ago
  19. Erthazus

    @Phoenixblight, another bullshit story with the same thing like “Mass effect 2 won’t use kinect integration.”

    but now with some magical patent from Microsoft.

    I’m sorry. This technology existed 15 years ago on the PC/MAC. You can implement voice recognition to Mass effect 3 using any microphone on the market (from cheap 0.99 cent Chinese microphones like Manta to 200 US dollars with Logitech stuff and all will be compatible and will work perfectly).

    Also, few guys from a “release group” can hack it and implement it with mod feature and it’s going to happen anyway after the release. No problem.

    But, most of the “Normal” gamers don’t want to speak with their own TV or Monitor.

    #19 3 years ago
  20. Phoenixblight

    Yeah I don’t want to mod my 360 to allow it. It’s MS console and network they make the rules the devs, publishers, consumers are the ones that have to accept it or go to another system. I wouldn’t mind using voice recognition to play a game. Less buttons I have to press to do the same thing just like the Wii U with demo and it allowing you to see inventory without accessing it on screen. All of these are great ideas.

    #20 3 years ago
  21. feybuhl

    “Mass Effect has a fairly complicated combat system”
    “You can’t dumb the game down.”

    This is what happens when businessmen, who are not gamers, direct game companies.

    #21 3 years ago
  22. Crab of Thunder

    I don’t know about anyone else, but I don’t want to sit there and yak senseless shit at the screen, not only would I feel like a complete twat, it would be super awkward when theres someone else in the room.

    That said I don’t mind kinect implementation, so long as they don’t force us to use it.

    #22 3 years ago
  23. feybuhl

    @22 I don’t know about anyone else, but I don’t want to sit there and yak senseless shit at the screen

    I do that all the time, unintentionally.
    Guess I’ll have to remember to unhook the magical nodding robot if I play ME3.

    #23 3 years ago
  24. noherczeg

    EA you morons… Kinect is NOT MEANT FOR TPS / FPS genre. Leave our great games out of your stupid good for nothing gimick stuff PLEASE!!!!!!!

    #24 3 years ago
  25. _LarZen_

    “Kinect will help widen Mass Effect 3′s audience, says EA”

    BULLSHIT!

    #25 3 years ago
  26. ultramega

    @3
    “We need to move on from the 16 button controls or controls in general and the only way to be doing that is by what MS, Sony, Nintendo are trying to do.”

    No. We really don’t. Controls work fine as they are, and if people are unwilling to learn, that’s their problem. Dumbing down gaming is not going to do anything helpful for the industry.

    #26 3 years ago
  27. jielunbb

    if you have interest in it , take action !!!!!
    ***** {{w w w }} {{be tter whole saler }} {{ us }} ***

    #27 3 years ago
  28. frostquake

    So Voice Recognition(Old News, by the way), that can be done with a $15 Headphone and Mic…or lets go out and spend $150 to have Kinect….

    FAIL!

    #28 3 years ago
  29. Mace

    Retarded. Next they’re making a TV-ad where the whole family including the dog are shouting and barking and waving before their home cinema station and laughing at railshooter passages against the reapers and getting teary-eyed at the romance with Miranda….

    Every sentence of that interview is well considered for maximum distortion of reality and gamers’ opinions. And in the end there is not a single useful or substantial thing said, but they got their attention nonetheless.

    #29 3 years ago

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