On this week’s episode of “Advertising Budgets Gone Wild,” we have a nice little slice of total insanity from Activision. But it’s a good kind of insanity. Maybe. The basic concept? What if Call of Duty multiplayer was an actual thing? You know, like a paintball match, but with live ammo and enough pyrotechnic work to make Michael Bay shed a few tears, grab his hat, and find something else to hang it on.
Also, famous convicted sex offend– we mean basketball player Kobe Bryant and comedian Jimmy Kimmel are both in it, because why not? Check out the full thing after the break, courtesy of Advertising Age.