Treyarch studio head Mark Lamia, has said the team plans on “supporting the hell” out of Call of Duty: Black Ops, and believes you don’t need Online Pass to deter used games sales.
Speaking with MCV, Lamia emphasized the multiplayer is included with the game you buy, and you don’t need a download code to play it.
“I want to take that in the other direction and bring consumers really great reasons to keep their games, rather than trade them in,” he said. “Multiplayer is critical to the success of this series. It has such tremendous staying power – there are millions of people playing Call of Duty every day.
“It’s entertaining people on a magnitude that’s mind-blowing and we work really hard to make sure it’s supported for a long time.
“The effort that goes into the multiplayer is a living thing – we have a team that continues to work on it for World At War. We’ve done that for a long time and expect to do so for this game.
“We’re going to support the hell out of Black Ops. That will be our focus post-release: making sure we keep our fans engaged, and hopefully as a result, they’ll want to keep playing our game and won’t want to trade it in.”
Call of Duty: Black Ops is out November 9 for PC, PS3, Wii, and Xbox 360, Gary Oldman and Ed Harris included.