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Blizzard assures gamers over StarCraft II in-game ads

Thursday, 6th March 2008 21:26 GMT By Patrick Garratt

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Blizzard has issued a statement saying StarCraft II isn’t going to have in-game ads in it after Activision CEO Bobby Kotick said the game could be a potential test-bed for the emergent marketing method.

“We have no plans to have in-game advertising in StarCraft II,” Blizzard said here. “We believe Bobby was actually referring to Battle.net, which has always included ads.”

Kotick mentioned in-game ads in reference to StarCraft II in the same speech in which he talked about a Call of Duty MMO.

“On the Blizzard side, [we need to] really be figuring out things like the StarCraft business model for the future, with in-game advertising and sponsorship, [which have] really not been something that has moved the dial for anybody in the videogame industry, but that we think presents tremendous opportunity for the future,” he said at the Morgan Stanley Technology Conference.

“[Blizzard] has been thinking about how StarCraft, because it is a short-session experience, can actually be the model for in-game advertising and sponsorship and tournament play and ladder play for the future.”

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