A new patent filed by Sony Computer Entertainment America details software designed to interrupt the gameplay sessions of users with advertisements.
In-game Advertising headlines
If you thought the earlier shorts post was large, wait until you get a load of this one. Okay, we lied. It’s smaller – but not by much.
Speaking to the Financial Times, Sony boss Howard Stringer has admitted he doesn’t have quite as much faith in the in-game advertising market as some. “The [supposed] solution to everything at the moment in the digital space is adsupported,” he said. “While advertisers are happy to talk that up, there is a limit to the […]