In-game Advertising

New Sony patent details a method to interrupt games with ads

A new patent filed by Sony Computer Entertainment America details software designed to interrupt the gameplay sessions of users with advertisements.

9 years ago

In-game Advertising headlines

  • Tuesday Shorts II: Tekken, Bungie, Atelier, FF Type-0, Rock of Ages

    If you thought the earlier shorts post was large, wait until you get a load of this one. Okay, we lied. It’s smaller – but not by much.

    9 years ago
  • Stringer casts doubt on in-game ad growth

    Speaking to the Financial Times, Sony boss Howard Stringer has admitted he doesn’t have quite as much faith in the in-game advertising market as some.“The [supposed] solution to everything at the moment in the digital space is adsupported,” he said. “While advertisers are happy to talk that up, there is a limit to the amount […]

    13 years ago