If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Destiny the Fragrance takes a swing at Sony's exclusivity deal

Microsoft has created a fake advert for "Destiny the fragrance" in a bid to highlight the release of Bungie's Destiny game, due for release September 9.


Sony has an exclusivity deal with Bungie and publisher Activision for various additional content - and it appears that deal extends to advertising the game as well.

"Okay, so here's the lowdown," reads the text on the promo site.

"Destiny is actually an epic new first-person shooter, available on Xbox. Thing is, we didn’t have permission to run adverts for the game. So we didn’t.

"Thanks for smelling that something was up. Now get the game and become a legend."

The site then provides links to buy the game from online retailers.


Support VG247

You give us money, we give you an ad-free reading experience, merch discounts, a newsletter every month, and elite status amongst your friends.

See more information


More News

Latest Articles

VG247 logo

Buy our t-shirts, yeah

They're far more stylish than your average video game website tat.

VG247 Merch