If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Nintendo UK ad campaign pushes online capabilities

wiiaNintendo UK has started pushing its online multiplayer games via an eight-week marketing campaign on the official website.

Called 'Get it Online', the campaign heavily promotes the online capabilities of Wii through a banner. When clicked, the visitor is taken to a series of 16 different videos touting Wii's various features and explaining how to get online through the console.

According to Edge, loads of of multiplayer footage is featured in the spots along with the Wii Shop, web browser, and visitors to the site can submit their mobile number so they can watch the videos on their cell.

The purpose of the campaign is to become more competitive in the online market. Xbox Live is predicted to rake-in $1 billion (£680 million) in subscription fees by 2013, according to research firm In-Stat.

About the Author

Stephany Nunneley avatar

Stephany Nunneley

News Editor

Half-blind/half-dyslexic, bad typist, wine enthusiast, humanitarian, intellectual savant, idiot savior, lover of all things nonsensical, animal hoarder and highly sarcastic.

Support VG247

You give us money, we give you an ad-free reading experience, merch discounts, a newsletter every month, and elite status amongst your friends.

See more information

Comments

More News

Latest Articles

VG247 logo

Buy our t-shirts, yeah

They're far more stylish than your average video game website tat.

VG247 Merch