Casual gamers don’t read reviews but use word of mouth instead, says Rovio

By Stephany Nunneley, Wednesday, 27 June 2012 13:34 GMT

Rovio’s Teemu Huuhtanen has said while coverage of casual games is important, most titles benefit the most from word of mouth and consumers don’t need or use reviews when choosing what to buy.

Speaking during a presentation at Gamelab in Barcelona, Huuhtanen said the exposure Angry Birds received was “vital”, but any positive reviews from blogs and specialist press was trounced by word of mouth.

“We try to monitor social media, Facebook, Twitter, blogs and even reviews,” Huuhtanen told the audience. “I think they are all important, especially in the beginning. But I don’t think many casual gamers actually read any blogs or reviews – they hear about games from their friends, mostly.

“But to gain momentum in the beginning, it definitely helps to get good reviews.”

Thanks, GI International.

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