“I understand people may think it is a silly game and even though we put serious work into gameplay too it is difficult to communicate that. Bryce [the main character] doesn’t need to evade or avoid [attacks]. If you get shot, it’s OK. It’s also hard to show this to the audience because it would change the way they play the game. It’s complicated just like trying to explain the story. It might be my fault, I’m not sure, but I’ll tell you honestly I tried to make the E3 trailer show Bryce’s true personality. I’m not sure if [it was] a success, but in the middle of the story it becomes more serious. He comes back to his young self, in his mind. NeverDead, when you look at it, is a story of vengeance. I need to make more effort to communicate this – I want people to know it’s a serious game with a guy who has a lot of bad luck.” – NeverDead director Shinta Nojiri to Siliconera.