Sony: New IP is important to gaming industry’s survival

By Stephany Nunneley, Thursday, 5 November 2009 17:36 GMT


Sony VP Michael Denny has told attendees at Develop Liverpool that new IP is worth the effort because it’s essential to the survival of the gaming industry.

“For me the answer is clear,” said Denny. “Simply, we must support new IP creation to survive as an industry. Consumers crave new things. If we want to stay relevant in an increasingly competitive marketplace, we have to continue to produce new experiences.

“New IP is truly the lifeblood of the industry and Sony’s commitment to producing new IP will continue. We believe we have a promising line up of exclusive new IPs for the year ahead and one that is particularly special to me and reflects a growth of emotional connection and story-telling, is Heavy Rain.”

Heavy Rain, people. Ever heard of it?


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Heavy Rain

Michael Denny