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In-game Advertising

New Sony patent details a method to interrupt games with ads

A new patent filed by Sony Computer Entertainment America details software designed to interrupt the gameplay sessions of users with advertisements.

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In-game Advertising headlines

  • Tuesday Shorts II: Tekken, Bungie, Atelier, FF Type-0, Rock of Ages

    If you thought the earlier shorts post was large, wait until you get a load of this one. Okay, we lied. It’s smaller – but not by much.

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  • Stringer casts doubt on in-game ad growth

    Speaking to the Financial Times, Sony boss Howard Stringer has admitted he doesn’t have quite as much faith in the in-game advertising market as some. “The [supposed] solution to everything at the moment in the digital space is adsupported,” he said. “While advertisers are happy to talk that up, there is a limit to the […]

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