Tag Archives: in-game advertising
Fri, May 25, 2012 | 10:48 BST
A new patent filed by Sony Computer Entertainment America details software designed to interrupt the gameplay sessions of users with advertisements.
Tue, Aug 09, 2011 | 21:41 BST
Wed, Jan 30, 2008 | 11:29 GMT
Speaking to the Financial Times, Sony boss Howard Stringer has admitted he doesn’t have quite as much faith in the in-game advertising market as some.
“The [supposed] solution to everything at the moment in the digital space is adsupported,” he said. “While advertisers are happy to talk that up, there is a limit to the amount of money available.”