Tag Archives: in-game advertising
Fri, May 25, 2012 | 10:48 BST
New Sony patent details a method to interrupt games with ads
A new patent filed by Sony Computer Entertainment America details software designed to interrupt the gameplay sessions of users with advertisements.
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Posted in: PS3, PS4, PSN, Platform holders, Sony, Vita
Tags: Advertisment, in game ads, in-game advertising, patent
Tue, Aug 09, 2011 | 21:41 BST
Tuesday Shorts II: Tekken, Bungie, Atelier, FF Type-0, Rock of Ages
If you thought the earlier shorts post was large, wait until you get a load of this one. Okay, we lied. It’s smaller – but not by much.
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Posted in: Shorts, VG247
Tags: Atelier, Be Brave, bungie, Dance Central, Destiny, Digimon Masters Online, edge, Fallen Earth, FFT0, Final Fantasy Type-0, harmonix, havok, in-game advertising, Katsuhiro Harada, madden, Mobigame, music video, NBA lockout, Outspark, Philip Yun, portal 2, rock of ages, Stern Agee, Susan Choe, tekken, trademarks, Transformers Universe, trinigy, two tribes, Type-0
Wed, Jan 30, 2008 | 11:29 GMT
Stringer casts doubt on in-game ad growth
Speaking to the Financial Times, Sony boss Howard Stringer has admitted he doesn’t have quite as much faith in the in-game advertising market as some.
“The [supposed] solution to everything at the moment in the digital space is adsupported,” he said. “While advertisers are happy to talk that up, there is a limit to the amount of money available.”
The in-game ad market appears to be lifting recently, especially after news yesterday that IGA is taking virtual marketing on Burnout Paradise, but those giant projections still seem a way off.
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Posted in: Trade
Tags: howard stringer, in-game advertising
Deep Down is not a sequel to Dragon’s Dogma