Tag Archives: advertising

The Better Business Bureau’s Marjorie Stephens has said it’s possible Mass Effect 3 was falsely advertised due to the lack of “radically different ending scenarios” the public was promised.

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Sony is putting forward a significant £1.5m in advertising for the PlayStation Vita over the Easter period, it has been revealed.

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It’s not unusual for famous Hollywood types to appear in commercials overseas, especially in Japan, and below the break you can see one with Harrison Ford hocking Uncharted 3.

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Microsoft looks set to play on the principle of herd mentality by displaying the number of players online during its Gears 3 TV adverts in a bid to entice you in. Herd 2.0, anyone?

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Want your very own blue-haired virtual popstar in your pocket? We’re sure you do. And Toyota is apparently convinced of the same thing, releasing an augmented reality application for your smartphone that will put Hatsune Miku right in the palm of your hand – or anywhere else you care to put the card.

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We’ve all seen real-world advertising into the in-game world. Racing games put real brands onto trackside billboards and collect a pretty penny for the pixels. Often, they’re well-placed and subtle, almost slipping into the background. Other times, they’re really not.

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Sony has trademarked the words “move into the action” in the US, suggesting that this will be used as a slogan in future Move advertising.

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Sony’s Peter Dille has said that the company is repositioning PS3 as the “total entertainment solution”.

The massive ad campaigns rolling out in September will focus more on the Blu-ray, movie download capabilities, “mums and families,” and less on games.

“We have been a game company for years and we would never walk away from that, but research confirmed there is a larger proposition under our nose,” the VP of marketing told the LA Times. “We wanted to reposition as a total entertainment solution.

“We felt like we can really own entertainment.”

Marketing campaigns when PS3 was launched toted it as a entertainment hub as well, and according to SCE bossman Kaz Hirai, this cause the console “a bit of an identity problem”.

Via Edge.

Ubisoft will spend £4 million on Christmas ads for Wii and DS products in the UK, Brand Republic reports.

“From now until Christmas we are targeting various different demographics. We are putting a sizeable chunk into TV ads given the current economic climate,” said Ubi UK marketing boss, Jon Rosenblatt.

More through there.

Microsoft’s announced the largest ad campaign in Xbox’s history this morning. Titled “Live your Moment,” it’s aimed at the “the casual and social segments,” according to a press release.

The ads will appear on TV, billboards, in print and everywhere else you can buy space, and is apparently about “real people having emotional and connected Xbox gaming and entertainment experiences with their friends and family.”

The campaign kicks off in Europe this week, and is already running in the US. Watch one of the TV spots here.