Battlefield: careless annualisation could destroy franchise, EA shares its thoughts on cycles

Wednesday, 20th November 2013 11:44 GMT By Dave Cook

Battlefield 4 hasn’t been out long, but talk of the series’ annualisation was overheard during EA’s investor call last night. The company’s chief financial officer Blake Jorgensen has responded to the matter.

It was the same investor call that saw Jorgensen say he was “sure” there would be Titanfall sequels, and that they may come to other platforms.

During the chat, he was asked about Battlefield annualisation. Transcribed by SeekingAlpha, he replied, “The challenges are you’ve got to most likely do it out of two studios because it’s hard. It’s a two-year project.

“Battlefield takes us about two years to develop and so you want to make sure that you’re sharing talent across studios, so you keep [the] core talent of the product and the experience for the consumer there. You also want to be really careful that you don’t destroy the franchise along the way. You got to make it exciting and different, but at the same time you want to make sure you maintain a great franchise.

“And Battlefield is a product that doesn’t just sell once, it sells for 24-months associated with not just Battlefield, but all the additional Battlefield Premium activities that the consumer wants. So you’ve got to be careful that you don’t destroy some of that tail that is on the Battlefield product.”

Would you like or dislike it if the Battlefield series went annual? Let us know what you think below.

Via Eurogamer.



  1. Hcw87

    Annual releases is never a good thing.

    If they could split their dev team, they could work on both Battlefield and Bad Company.

    Then they could release a game every year, but they’d be drastically different, since Bad Company feels like a different game compared to BF3/4.

    Bad Company 3 in 2014, BF5 in 2015.

    #1 1 year ago
  2. monkeygourmet

    So it’s:

    “You’ve got to be careful…”

    rather than:


    It’ll happen, i’m sure.

    #2 1 year ago
  3. Max Payne

    @1 Battlefront will be in 2015 from DICE.

    #3 1 year ago
  4. AmiralPatate

    It became so good it would be a shame if we didn’t see more of it.

    #4 1 year ago
  5. KineticCalvaria

    @1, only problem with that is it’ll end up just like the CoD situation with Treyarch and IW… people will get fed up.

    I don’t think BC and BF are that radically different that they’d feel like a different game, they both have the same gameplay it’s just the overall look and humour that’s a bit different.

    I think different teams working on different online MP games would work better, BF this year, Titanfall next year and then Battlefront in 2015, that way we’ve got some great MP games to play without getting tired of the same old gameplay.

    #5 1 year ago
  6. SplatteredHouse

    Bad Company multiplayer could be more like an online version of Mercenaries. Add in to the mix the task based objectives nature of Quake Wars.
    It would still play like Battlefield in the moment, but there would be more to accomplish than ‘shoot that guy’, the never-gets-old ‘who goes there?’ or ‘DEFUSE this NAOW!’
    Killzone’s Warzone has the right idea: Scrolling gametypes, throughout each round so that the map becomes well-traveled. Again, Battlefield’s scale could add a superb tactical element to the formula.

    Why couldn’t it be more like here’s the tasks, and the enemy has its goals (with a larger map scale than Resistance 2, which lacked the extent of travel, so you’d rarely be allowed to go far from The Objective…) and you can also shoot the other team – but, it gains you NO XP to do so – since, killing in online FPS = cosmetic. Because, they will swiftly respawn.

    Why, in 2013, reward killing of the opposing team, at all. After all, it can sometimes just be the means to an end – and, it’s arguably instinctive. But, if it achieves little to the completion of the objective, or worse distracts from it – then focus on it separately?

    #6 1 year ago
  7. wrklnt

    could destroy the franchise? news is about 3 years too late

    #7 1 year ago
  8. MadFlavour

    Even having one studio cranking out a game every two years is a recipe for mediocrity.

    #8 1 year ago
  9. sebastien rivas

    Annualisation is a dangerous game even though it can be sustain I must say I already am disappointed in bf4 versus bf3, it is a regression in many ways… starting with visual realism alone!

    Perhaps their annualisation rhymes with a recent article to transform BF franchise into more…”sport-like” FPS.
    I which case, I will be out of the game. It will be like wondering why Bio decided to change the core mechanics of DA from 0-1 to 2, something that does NOT make sense yet persisting seems to be THE solution but to my eyes it does not and in fact it is repels me and my wallet altogether.

    Will live, will see :P

    #9 1 year ago
  10. cyberrblob

    Dice are making Battlefront!!!

    I cant wait!

    #10 1 year ago

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