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Deep Silver talks PC piracy: Uplay-style DRM, “is not the way we want to approach things”

Tuesday, 29th October 2013 11:10 GMT By Dave Cook

Deep Silver has embraced the idea of simultaneous PC and console launches, along with open modding support for many of its titles. While some companies are still scratching heads over how to beat PC piracy, the publisher doesn’t feel it’s an issue and that DRM is not the answer.

Speaking with Penny-Arcade, Deep Silver CEO Klemens Kundratitz said, “Many publishers are not launching day and date because the PC is so difficult, but they fear the piracy issues, so they’d rather first focus on consoles.

When asked if there were any plans for Deep Silver-brand DRM on its upcoming PC titles, he replied, “We have not, no. Uplay is not the way we want to approach things, definitely. I think we just need to make sure that the games we publish are worth the money, and certainly there is always this piracy situation that any publisher has. No publisher can tackle, really.”

He added of piracy, “In a business plan, we typically ignore it. It’s not something that is new, it’s something that has been part of our business for decades. As a publisher you just live with it, yes?”

Earlier in the discussion, Kundratitz comented on the success of the Metro brand on PC, “When we look at Metro for example, Metro is first and foremost a PC brand. In the first iteration, it was launched on Xbox 360 and PC, but it is at its heart a PC product. There is not a question about whether it’s difficult to also launch on PC, because PC is number one.”

He added, “Console sales were bigger, no doubt, for the last Metro product, but PC has a very decent share and it has got a very active and committed community. As you know, we are supporting modders for Saints Row now, and also for Metro. It is a different type of gamer who plays on PC, and we keep them very much in focus. They are different groups.”

Do you feel Deep Silver has the correct attitude to this issue? Let us know below.

Thanks SplatteredHouse.

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7 Comments

  1. wrklnt

    deepsilver, take my money and my first born

    #1 1 year ago
  2. absolutezero

    Don’t make boxed PC releases and then over-charge for digital only versions.

    Its the perfect answer.

    Fuck you Deep Silver.

    #2 1 year ago
  3. nimrod123

    they clearly don’t understand how PC DRM is meant to work

    1. treat the paying customer as though they are a thief
    2. make the legal product the worst one
    3. bitch and moan when the illegal, free copy, has less bullshit issues
    4. say its the pirates fault they had to preemptively punish, making the pirated copy the no brainer one
    5. ???
    6. profit!

    #3 1 year ago
  4. Cobra951

    A mature attitude from a PC dev is always welcome. Piracy will always exist, but so will the large base of honest consumers. Pissing off the latter doesn’t help with the former, and can only hurt the bottom line.

    #4 1 year ago
  5. DSB

    What absolutezero said.

    They may get piracy right, but they’re fucking themselves over on pricing. They’re well behind what the much bigger publishers are doing with aggressive pricedrops, and that’s why I haven’t gotten Saints Row IV yet.

    Even a mediocre game like Emergency doesn’t get slashed.

    #5 1 year ago
  6. Hirmetrium

    I have to agree with absolutezero and DSB. The behaviour of Deep Silver paints two different pictures. Charging £40 for a digital version of a game without a boxed copy to compete effectively on pricing has to be one of the worse practices in this industry.

    Especially considering the mark-up and profit they make on digital versions.

    #6 1 year ago
  7. noamlol2

    only idiots want to implant DRM into their games

    steam DRM is all you need to ensure paying customers pay, cause who wants to deal with all the virsus,bugs,and longggggggg downloading times for pirated copies? no one.

    and keep it clean, if deep shitver puts Uplay DRM on the game i will never buy theirs games

    i had already disapointed with the half baked DLC they gave to us
    season pass is a scam

    #7 1 year ago

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