Iwata: “Nintendo is not good at competing,” so must offer something different

Thursday, 10 October 2013 11:06 GMT By Dave Cook

Nintendo president Satoru Iwata has given a speech regarding his views on the company’s standing and future as it continues to make Wii U a success. He has stressed that simply copying the competition is not Nintendo’s style, and that he isn’t afraid of failure.

Iwata gave his talk at the B Dash Camp startup conference in Osaka, and The Bridge has translated it.

“When we talk about Nintendo we cannot ignore (former president) Hiroshi Yamauchi who just recently passed away. He always said that if you have failure, you don’t need to be too concerned. You always have good things and bad, and this reflects the history of Nintendo. If you do the same thing as others, it will wear you out. Nintendo is not good at competing so we always have to challenge [the status quo] by making something new, rather than competing in an existing market.”

On the risk of bringing Japanese IP and ideas to the western market, Iwata reflected on initial fears that he Pokemon brand would fail in the US. “Will America accept cute monsters?” he asked, “No, they said. Some people even recommended to make Pikachu more muscular. If we followed their advice Pokemon would never have been the success that it was. Brain Training software (Brain Age) became a hit in Japan, and I proposed that we sell it globally. And even as I said that as the president, no one listened.”

Brain Training of course, was a mad success in the end, and we’re pretty sure Pokemon has sold a lot of copies. Pretty sure.

It’s clear that Nintendo can catch lightning in a bottle, but do you feel that those days are through with Wii U? Does 3DS fare better in your view?

Let us know what you think below.

Via CVG.


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  1. monkeygourmet

    This strikes true, for better or worse.

    The Wii U was most certainly miss-timed though, it launched when the 360 / PS3 had there strongest line ups and a lot of big hitters coming that didn’t make the jump to Wii U (Bioshock etc…). It’s was like going up against 2 PS2′s in some respects.

    I’m still not convinced that making a console on spec with the PS4 / Xbone would have worked though. It would have secured the third party vote potentially, but I can see Nintendo still getting shafted by EA / Acti because of their less established online system and the cost and risk would have potentially outweighed other factors.

    I can’t imagine the ‘hardcore crew’ missing out on PS4 / Xbone over a similarly priced powerful Nintendo machine. I think a lot of people have made their minds up after the Wii, and I doubt a more powerful machine with an unproven online system would have made them interested.

    Effectively, they could have been in the same boat as the Wii U, but with a shit load more financial outlay… It’s a tricky position to be in.

    One thing I’m sure on though is the wasted potential of the IPs they still hold. Where is FZero, Star Fox, Animal Crossing, et all…? These titles should have been announced by now in some form or another and it wouldn’t have hurt to have a few more around launch.

    #1 1 year ago
  2. tezzer1985

    Hmm I’m torn on this, I don’t think they should copy other companies, but I do feel they should cater to their fans. i.e Pokemon console RPG (I would buy a Wii U for that), new Nintendo IP, better online infrastructure, just the basics that’s all they need to do.

    #2 1 year ago
  3. ps4fanboy

    Nintendo will find a way out of this.

    #3 1 year ago
  4. Animeboy413

    Hahaha, Nintendo is outdated company and behind the times

    #4 1 year ago
  5. Animeboy413

    Iwata wants to create something didfferent? How about a more powerful console one that will be easy to develop for and be able to match your rivals. Clearly Sony and Microsoft are above them with PS4 & XBox One.Matter fact just go 3rd party Nintendo!

    #5 1 year ago
  6. polygem

    I deeply respect nintendo for their attitude. Iwata is a great ceo. A rare breed. It must be tempting for them to jump on the hype trains for easy cash ins. Ninty follow their vision though. They have the long term in mind. Sometimes that makes them look slow. In the long run this focus and straightness brought them to the strong position they are in now. Polititians and the industry could learn a lot from nintendo

    #6 1 year ago
  7. dsr

    Scumbag Nintendo:

    Says it want to try something different.
    Rehashes its own decade old title to make a quick buck.

    #7 1 year ago
  8. SplatteredHouse

    “i.e Pokemon console RPG” such as this, perchance? (Did you even buy the last one?) …the parallels, they’re becoming too strong!

    #8 1 year ago
  9. Joe Musashi

    What Nintendo say and what Nintendo do rarely seem to be the same thing these days.


    #9 1 year ago
  10. Dragon

    At least they admit they cant compete toe to toe with Sony and MS, which some of their hardcore crowd has problems understanding.
    However, innovation just for the sake of it will is never good, something the disastrous fail aka Wii U tells us.
    I hope his joking when he talking about keeping Yamauchis legacy alive. Yamauchi worked hard to broaden nintys base, and the present management headed by Iwata is incapable of doing so. Anyone with an iota of financial knowledge acknowledges that fact, except fanboys of course.

    #10 1 year ago
  11. polygem

    @Dragon: they could directly compete. they´ve CHOSEN to go a different path though – because they are not good at competing, morally, attitudewise, corporate ethicswise. that´s what he´s trying to say. they focus on their vison more than on jumping on the next trend. this is what makes them so special in the gaming landscape and this is why they are so important and relevant in the gaming culture as a whole. don´t you think if nintendo would make a powerhouse console, would create a metroid AAA space shooter, a mario galaxylike game with a more mature look in form of a new ip…it wouldn´t sell like crazy? it would. they could directly compete if they would choose to – but they´re not good at it because that´s not how they roll. they choose not to. they choose to be different to create unique gaming experiences that clearly have a nintendo handwriting to it. i really can´t believe why so many gamers aren´t able to see this. it´s the same discussion over and over again.

    #11 1 year ago
  12. salarta

    I think everyone that’s paid attention to Nintendo to some degree knew this, but it’s good to see someone at Nintendo actually admit it openly.

    Trying something new is okay, the problem is that Nintendo’s idea of new since the Wii has been to attach a gimmick to whatever device they’re trying to sell while claiming it’s some kind of groundbreaking experimental work, while also allowing themselves to fall a generation behind their competition on critical components needed to stay relevant in the industry.

    They’re trying to compete in big console business and in the mobile business, and they’re getting worse with both because they don’t incorporate features needed and expected of any company working in those fields today. On consoles, their graphics and networking capabilities are a generation behind Sony and Microsoft, hurting both porting options and player interaction. On mobile, the real money is in things like phones and tablets where there’s a wider market of products to choose from, and people can connect to each other easily without needing to have the same kind of device. And when it comes to more hardcore video game playing, Sony more or less has that covered with the Vita being more graphically powerful and better connected network-wise.

    Nintendo seems to think that packing in a random new feature nobody really asked for, one that comes off entirely pointless most of the time, makes up for lacking in critical areas. The best comparison I can think to make is that if Nintendo was a car manufacturer, while their competitors spent time improving fuel economy and driveability, Nintendo would go with a go-kart motor but try to sell the car on being able to have the outside change colors and flash words. It may be a neat feature, and people may even want to try it out, but it means nothing if the key components of the car suck.

    #12 1 year ago
  13. monkeygourmet


    And where would one buy one of these Go-Kart, colour changing Cars you speak of?

    #13 1 year ago
  14. Ilovesony

    awww… Poor nintendo…. I remember when they were the company everyone loved…I hope they come back.. but I see them becoming the next Sega

    #14 1 year ago
  15. salarta

    @13: Copyright Mario Kart 2014!

    #15 1 year ago
  16. YoungZer0

    @11: God, what a bunch of bullshit you write. They can’t compete because their ideas are outdated. They produce nothing but shovelware and refuse to do anything new. They are going to die a slow death, not because they choose to, but because their incompetence leaves them no choice.

    #16 1 year ago
  17. Bomba Luigi

    Guess thats the Lesson they learned. N64 and GC where Powerful but didn’t sell well, then they made the Wii with a new Idea (good or not) and it worked. So they tried something similiar again – but this Time it didn’t really work.

    That can happen. I guess in the Long Run it will work somehow with the WiiU like it worked somehow with the GC, but I really don’t see a Wii-Like Moneyprinter.

    I own a WiiU and still like Nintendo, but not because of the Hardware they made. Because of the Games they made.

    #17 1 year ago
  18. Clupula

    I’m sorry, if I’m on the board of directors, and my CEO tells me that our company can’t compete with other companies in our field, I would want him removed immediately.

    #18 1 year ago
  19. monkeygourmet

    For balance, he (Iwata) also said this about Wii:

    “I do not intend to declare how many Wii we will be selling today, but Wii will be a failure if it cannot sell far more than GameCube did. In fact, we shouldn’t continue this business if our only target is to outsell GameCube. Naturally, we are making efforts so that Wii will show a far greater result than GameCube.”

    Although that is prob the same speech he will use after Wii U if he’s still around (Just replace Gamecube with Wii U and Wii with Wii U’s successor), it would be good to be a fly on the wall to see how much pressure Nintendo are really under. They do a great job of looking like the don’t give a flying fuck, which is somewhat terrifying but also exciting if you are a fan of their products.

    #19 1 year ago
  20. pcbros

    @16 – “They can’t compete because their ideas are outdated. They produce nothing but shovelware and refuse to do anything new. They are going to die a slow death, not because they choose to, but because their incompetence leaves them no choice.”

    So what new things is the competition bringing this upcoming generation? I’m seeing a lot of old ideas with better graphics.

    Nintendo is like the Disney of the gaming industry. They have a family image to maintain and prefer not to go down the mature gamer path. Nintendo does not want to grow with gamers, they prefer to stay young for the new gamers and those who enjoy family friendly games.

    #20 1 year ago
  21. polygem

    @16: i think you couldn’t be more wrong. like he said, even if the wiiu will not be a success it doesn’t mean it was a failure in the long run. nintendo focus on the long term and they evolve their ideas and ip’s through innovative hardware… that is different to their competition. that’s the business strategy they’ve chosen and look where they are and how it worked out for them. their ip’s alone are worth billions. that you are saying that they are refusing to do something new is really strange though. to say it with your own words…god, what a bunch of bullshit you write. look at wii, wiiu and the miiverse, 3ds. what the fkcu are you even talking about?
    @18: you are a short term man. not working now. kill it. if you read the article you’d find out that iwata explained that this is exactly not how nintendo look at their business.

    #21 1 year ago
  22. pcbros

    As a family oriented guy, I can appreciate what Nintendo brings to the table. I can easily name 5-10 games I could be playing with my family if I owned a Wii U. The GamePad is also great for keeping the family together and not splitting them up into different rooms.

    My issue with the Wii U is the pricing.

    #22 1 year ago
  23. bradk825

    When my kids get a little older I’ll certainly have a Nintendo console in my home again.

    Although I don’t have one now, I have nothing but fond feelings toward Nintendo. I remember playing Donkey Kong on NES, sitting on the floor next to my Dad, playing Goldeneye with my brother in later years, 4 player split screen on a 13 inch tv, lol. And when the Wii came out I was impressed that while other companies were more focused on shooters and action/adventure games Nintendo kept their family-friendly approach going strong. They also introduced us to motion control and paved the way for Kinect and Eye.

    Nintendo will come back from the spot they are in now.

    #23 1 year ago
  24. polygem

    @13 and 15:

    you’re welcome!

    #24 1 year ago
  25. Pytox

    Where is Francis guy to defend this? :D

    #25 1 year ago
  26. Legendaryboss

    Shush, you will awake it, but he’s most likely living in his own fairy world of imagination waiting for the right time to return.

    Anyway this whole “not having full third party support” “not geared to compete” “not catering to all audiences” Doesn’t warrant the label different, but they have dug their hole and i just wonder if they can get out.

    #26 1 year ago
  27. Pytox

    @26 hah :D

    #27 1 year ago
  28. polygem

    @26: “but they have dug their hole and i just wonder if they can get out.”i am sure they can. the wiiu is fantastic. people are’t buying it but there’s not much to hate about the system itself really. it’s a solid piece of hardware that works great and has some great software and a fun online/social system. maybe consumers don’t really see the advantages of it but it’s definitely not a bad product. because of that i think nintendo will either be able to u-turn wiiu or move on with a new machine in a few years which will become more succesfull. i’m very confident about that. i am definitely not among those painting nintendos future black. i play a lot of their games on their current systems and it’s all very enjoyable stuff. i said this before, imho softwarewise they are in top form atm. i think we’ll see a lot of amazing games for both wiiu and 3ds in their lifetime.

    #28 1 year ago
  29. Legendaryboss

    You really should work for Nintendo with an attitude like that or do you?

    But to comment on what you said:

    But you seem to firmly believe what you say. but you remind of those sale people on the street you would normally avoid to hearing the same thing.

    #29 1 year ago
  30. Dragon

    That is called being a saleman. And as a saleman, you gotta believe you have got the best crack.

    “but you remind of those sale people on the street you would normally avoid to hearing the same thing.”
    Yup. Same feelings here. That is why I ignore those saleman-esque responses. Better not burst their bubble I guess.

    #30 1 year ago
  31. dreamcastnews

    @29 to be fair, LB; it is a decent console. Sure it’ll never live up to the SNES or NES legacy but there is certainly an allure of untapped potential about it.

    Price is a massive issue and to be honest, I think at £179.99 without the GamePad and it being an HD Wii 2 would have been a better option, that pad is it’s talking point but also it’s downfall in margin.

    #31 1 year ago
  32. polygem

    @lb: well tbh i only hear the same ol’ stuff from you guys as well.

    @ dragon…well, this is not exactly ignoring is it :)

    i mean what i say, i think i have a point. i am not talking out of my ass. you can disagree but trying to write it off as fanboyish devotee salesman crap is pretty weak. you’re making it a bit to easy for yourselves. nintendo won me over again. i had a hard time liking the wii and only bought into that thing late. i truly enjoy their current systems. what can i do…there’s nothing wrong with it or is it? sometimes it seems like that’s how you guys want it to look like.

    #32 1 year ago
  33. Legendaryboss

    Damn you mistakes! Damn you! :)

    Yeah, okay.

    I never said otherwise, but your right it is a decent console with flaws which can never be fixed in favour of being different. I guess i want more from Nintendo. Although theres a limit to how much you want hear that passionate wall of salesman speak, usually for me theres no limit, i’ll just ignore or swear if need be: I never want to be converted.

    In real life of course.

    #33 1 year ago
  34. polygem


    #34 1 year ago
  35. polygem

    and tbh the sameish con nintendo arguments are keeping me coming back here…some of that bullshit just needs to be countered/corrected.

    #35 1 year ago
  36. Legendaryboss

    Really? Are you sure? I’m very certain someone would have pointed it out, well if yes the difference is obvious. I don’t go on preaching how PS Vita and 3DS is where its at right now etc, etc. I don’t need to convince others of that; i’ll let the buyers/owners of said systems do that.

    And are you sure you don’t see it at @28? Because thats exactly the sort of stuff i hear from sales people, give or take a few points.

    Remember i appreciate your passion.

    Edit: They keep coming back because they aren’t being fixed.

    #36 1 year ago
  37. polygem

    well again, to me IT IS where it’s at atm. not trying to convince anyone just pointing out how i see this. again, i praised the vita more than once with the same passion here as well as halo and demons souls and a lot of other stuff. yeah, i am passionate about games and i enjoy nintendos current gen like crazy. like crazy. it’s damn good and to me, the best overall experience atm. call me salesman all you like, if ninty will make games and or hardware i don’t enjoy anymore, trust me, i’ll say that immediately.
    i was called a 360 fanboy on here for a long long time. i hate where they are heading with the one and that’s what i post. if one day nintendo products wont win me over anymore, trust me, i’ll point that out for you guys loud and clear.

    #37 1 year ago
  38. dreamcastnews

    @37 me too, I was a massive 360 fan and didn’t like the PS3 for years but since Uncharted and Heavy Rain etc started showing me that Sony are about new franchises and story driven adventure also PS-Plus turned my head, I left the grip Microsoft had over me.

    Now the Wii U is my primary machine with PS+ filling in anything I’m missing, I’m quite happy with this but I totally understand people who have a different configuration.

    Back to the point though, Iwata is right Nintendo aren’t good at competing, they can do it, they just don’t excel at it. The GC and N64 show this – both powerful for the day, both largely shunned. I don’t really agree with motion sensor gaming being a gimmick as in previous statements, I firmly believe that gaming does yearn to be more immersive and how the player controls the game was always the first place to start.

    If Nintendo did come out with a competitor to the big’uns imagine how much LONGER we’d be waiting for games then! Doesn’t bear thinking about.

    #38 1 year ago
  39. polygem

    same here. 360 was the main console for a long long time. now i play mostly on 3ds and wiiu as well as on the ps3 and vita. i am a plus subscriber too. even sold my 360 recently :) never thought that would happen…ever.

    #39 1 year ago
  40. pcbros

    “To defend a console is to be one with it. To attack a console is to be in need of it. To ignore a console is to not care for it.”


    #40 1 year ago
  41. ChunkyLover112

    As long as they don’t do anything Sony does, I’m sure they’ll be more than fine. Just reoax, Iwata.

    #41 1 year ago
  42. monkeygourmet

    Yeah, Nintendo are the last pure gaming company. Can’t imagine why anyone would purposefully want them to fail. That’s a shitty attitude and no mistake.

    #42 1 year ago
  43. pcbros

    @42 – Some people are just idiots but others have just outgrown it.

    Some people might find Disney World boring as an adult but I still enjoy it.

    #43 1 year ago

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  • EA explains why FIFA Ultimate Team transfer prices are now platform specific

    EA has posted a blog entry explaining its FIFA Ultimate Team transfer market price ranges which now include platform-specific pricing in order to best the coin sellers. EA said it has implemented the changes to FUT over the last several weeks because it should be “fair and fun for every player,” ultimately coming to the […]

  • Game of Thrones: Episode 3 – The Sword in the Darkness now available

    In case you forgot, Game of Thrones: Episode 3 – The Sword in the Darkness was released today. It is available on Mac, PC, PlayStation 3, PS4, Xbox 360 and Xbox One. The third episode releases on iOS devices and Android tomorrow, March 26. The Sword in the Darkness finds Asher Forrester heading to Mereen […]

  • Bloodborne players are already documenting their crazy antics

    Bloodborne has been available for almost two days now in North America, and already players are posting interesting clips and character customization choices for the game. Below are interesting takes on creating a character and videos of a frustrating death and another full of blood coming from a very painful place – monster or not. […]

  • FIFA Ultimate Team celebrates sixth year in existence with giveaways

    FIFA Ultimate Team is celebrating its sixth year in existence with special events running from today until March 29. According to EA, every FUT fan will be handed one free pack every day, and those who play at least one match in the FUT Birthday Cup will have a chance to win rare “tradable In-Forms” […]

  • Halo Online is a F2P PC game in development exclusively for Russia – video

    Halo Online is a free-to-play game which will launch this spring in Russia, and is in development with Saber Interactive. According the reveal event attended by IGN Russia, the game was designed to run well on lower-end PCs and runs on a modified Halo 3 engine. The game is set on a secret UNSC space […]

  • SteamWorld Dig Xbox One release expected in late May

    SteamWorld Dig is coming to Xbox One, developer Image & Form has announced. A firm release date hasn’t been announced, but the studio expects the title to arrive on the system in late May. “We’re preparing quite an elaborate Easter egg for the Xbox One version – a gaming thing that we really wanted to […]

  • SMITE celebrating first anniversary with a sale on skins, Ultimate God Pack

    Hi-Rez Studios is celebrating the first anniversary of SMITE with a sale. From today through Friday, March 27, the Ultimate God Pack, which includes all current and future Gods, will run you $19.99. Alll individual pre-launch skins are 50% off, and all Gem Packs will award bonus gems. In addition, from March 27-29, all SMITE […]

  • Borderlands 2 has sold around 12 million copies, says Gearbox

    Speaking with Microsoft’s Major Nelson in his podcast, Gearbox Software boss Randy Pitchford stated Borderlands 2 has sold somewhere around the 12 million mark. As of August 2014, it was announced by Take-Two in its financial report the 2012 game had sold-in 10 million units. Pitchford noted in the podcast he learned of the figures […]

  • Broken Age releasing on PS4 and Vita same day as Act 2 on PC

    Double Fine Productions has announced it will release Broken Age on the PlayStation Store next month. Act 2 will also be released on PC. The full Broken Age adventure will release on PlayStation 4 and Vita on April 28 in North America and April 29 in Europe. It features cross-buy and cross-save. Broken Age Act […]

  • Star Citizen earned another $1 million within two weeks – total hits $76 million

    Star Citizen continues its funding streak with backers pumping another $1 million into the game’s development in the last two weeks. The total earned for the space sim has now reached $76 million ($76,015,532 to be exact) with 851,395 backers contributing to the staggering figure. Star Citizen’s latest update was version 1.1 which included two […]

  • Final Fantasy Type-0 HD, Resident Evil Revelations 2 and Battlefield: Hardline top Media Create charts

    Final Fantasy Type-0 HD, Resident Evil Revelations 2 and Battlefield: Hardline were the big ticket debuts during the March 16-2 period in Japan, with each game claiming the top three slots on the Media Create charts, respectively. Final Fantasy Type-0 HD moved 92,094 on PlayStation 4, while Resident Evil Revelations 2 moved 73,373 units on […]

  • You can now learn English or Spanish on Xbox One with the Rosetta App

    Want to learn English or Spanish? Rosetta Stone has an App for that on Xbox One. According to the language teaching firm, Rosetta Stone’s Discover Languages, the new application teaches English and Spanish by way of immersive simulation. Users will virtually travel to learn vocabulary and grammar “necessary for real-world interactions.” Here’s how it works: […]

  • PayDay 2 and PayDay: The Heist have sold over 9 million units combined

    The PayDay franchise is a lucrative IP for Starbreeze and Overkill, as both games combined have sold over 9 million copies as of November 2014. The company has also sold over 8 million paid DLC packages since PayDay 2 was released in 2013 (via NeoGAF). In its Q2 half year report issued in February, net […]

  • Nintendo wants to “surprise” customers with NX, not expand upon existing hardware

    Nintendo president Satoru Iwata has firm wants to “surprise” players with its new NX system. Speaking in an interview with Nikkei, translated by Kotaku, Iwata wouldn’t go into details on the new system, but stated expanding on a current gaming system would be “dull.” “In the past few years, the idea of what [encompasses] a […]

  • Kojima Station show suspended

    In another episode in the the ongoing kerfuffle between Hideo Kojima and Konami, the publisher has suspended the Kojima Station web show. Recent tweets from the newly created Japanese Metal Gear Solid account confirm that Kojima Station will not be broadcast tomorrow, but would not provide a date for the next episode. The Tweets were […]

  • Watch Battle Royale for free this weekend on Xbox Live

    Square Enix is celebrating the launch of Final Fantasy Type-0 HD by offering Xbox Live members in the UK a free rental of Battle Royale. Starting Saturday, March 28 and through Sunday, March 29, Xbox Live members in the UK will be able to rent Battle Royale through the Xbox Video Store, for free. The […]

  • Bloodborne journal, part 1: managing anxiety on the path to the Cleric Beast

    Bloodborne is both like and unlike the Souls games. Brenna descends into Yharnam with reluctance and trepidation. Need help succeeding in Bloodborne? You need our Bloodborne walkthrough and boss guide. Bloodborne isn’t Demon’s Souls or Dark Souls. Let’s get that out of the way right off. I enjoyed both Dark Souls games, but it was […]

  • PS Store Easter sale discounts MGS: Ground Zeroes, Far Cry 4, more

    The Easter Sale is live on the EU PS Store, with Metal Gear Solid 5: Ground Zeroes for less than £10, FIFA 15 Deluxe Edition for £30 and other savings. Some of the PlayStation 3, PS4 and Vita discounts are valid through April 8, other through April 15. PlayStation Plus members can also take an […]

  • Bloodborne video: how to unlock the first shortcut in Old Yharnam

    Here’s a video for Bloodborne players showing a quick way to unlock the first shortcut in Old Yharnam. It also provides a look at things you may have missed in Central Yharnam and The Sewers, courtesy of VaatiVidya. Don’t forget, we have guides posted for the game with more updates coming soon. Bloodborne released in […]

  • Bloodborne issue prevents summons at Vicar Amelia fight

    A Bloodborne bug has prevented players calling on help to take on one of the nasty early bosses. Bloodborne bosses are significantly easier to take down in co-op. Unfortunately, at least one of them is proving difficult to find help for – and not just because not many players have obtained the Small Resonant Bell […]

  • Mass Effect 3 on sale on EU PSN, but not free

    Mass Effect 3 is discounted on the European PSN, but it’s not free. Update 2: The option to add to cart now lets you choose between the free trial or full version. The full version is on sale for £6.49 or £5.84 for PlayStation Plus members. The free trial is of course is still available, […]

  • Elite: Dangerous Race to Elite winners announced, one player makes £10,000

    The winners of Elite: Dangerous’ Race To Elite competition have been announced, with one player receiving the grand prize of £10,000. Back when Elite: Dangerous launched, developer Frontier announced a competition that would award players to first reach Elite rank in trading, exploration, or combat, a prize of £1,000 each. The grand prize – £10,000 […]

  • GTA 5 Online Heists guide: How to make the most money with Special Bonuses and Elite Challenges

    You’re not hitting heists for the good of your health. Here’s how to max cash rewards. Money. GTA Online players love it. Greenbacks are the core of the entire experience, allowing you to buy the best weapons, vehicles and stupid haircuts. Heists, as promised, gives more opportunities than ever to earn serious cash, but once […]

  • PlayStation 4 firmware update 2.50 coming tomorrow

    PlayStation 4 firmware 2.50, codenamed Yukimura, is due for release tomorrow, March 26. Firmware update 2.50 for PlayStation 4 will be launching tomorrow, March 26, Sony has announced. Codenamed Yukimura, the system update is promised to bring suspend/resume feature, trophy sync improvements, accessibility options, and much more. 2.50 has been in beta testing a while […]

  • GTA 5 Online Heists guide: adversary modes, daily objectives, free roam challenges and more

    Heists aren’t the only addition in GTA Online’s latest DLC – there’s a lot of content that can earn you big RP and cash payouts. GTA 5 Online Heists guide: adversary modes, daily objectives, free roam challenges While heists are the talking point and big payoff after more than a year of waiting, there’s a […]

  • Battlefield Hardline: what’s the best Police sniper rifle?

    What’s the best bolt-action, Police sniper rifle for the Professional class in Battlefield Hardline? Let us help you answer that question. As you’re probably aware, Battlefield Hardline weapons are class specific and faction specific. This makes deciding on a good weapon and loadout much harder than it was in Battlefield 4. Which is where Westie […]

  • Evolve 1.3 patch nerfs Wraith, adjusts Kraken

    Evolve is receiving a new patch that aims to put an end to the Wraith’s dominance. Evolve developer Turtle Rock outlined a few of the changes coming in patch 1.3. The patch brings balance changes to the monsters – mainly the Wraith – as well as other various changes to Hunters’ tools based on player […]

  • Bloodborne: watch the opening 40 minutes

    The opening minutes of Bloodborne really do set the stage for what’s to come. They’ll also help you decide if this game is for you. Arekkz Gaming has captured the first 40 minutes of Bloodborne. Complete with the opening cutscene, and the first few obstacles you’ll face. The video is commentary free, so wear headphones […]

  • YouTube will relaunch livestreaming service with focus on eSports and gaming – report

    According to industry sources, Google is preparing to relaunch YouTube’s livestreaming service with a focus on eSports and gaming. According to anonymous sources speaking to TheDailyDot, Google is planning to bring back YouTube’s livestreaming service. The company is said to have started recruiting around 50 engineers with experience in the field, “a pretty big statement […]

  • I think I’m too old for Final Fantasy 15

    Final Fantasy 15 was nine years in the making – and counting. Are we the same people we were in 2006? Final Fantasy 15: Episode Duscae A demo available for PS4 and Xbox One. Offers a couple of hours of gameplay. More if you jump over the borders. Bundled with Final Fantasy 15 Type-0 and […]

  • New multiplayer mode for Splatoon announced

    Nintendo has sent over three screenshots for Splatoon along with information on the Wii U another of the title’s multiplayer modes. Called Ranked Battle, it keeps track of each player’s online ranking. Splat Zones is one of the additional ways to play online in this mode. It differs from Turf War, which is the main […]

  • 2015 WoW Arena World Championship has a $250,000 prize pool

    Blizzard has announced the WoW Arena World Championship will culminate at BlizzCon 2015. World of Warcraft 3v3 Arena teams from around the globe will compete for spot at the 2015 WoW Arena World Championship and for a share in the $250,000 prize pool. Online qualifiers will be held for North America, Southeast Asia, Australia, New […]

  • The Crew two-hour demo now available in US, tomorrow in the UK

    Ubisoft has announced a free trial of its driving MMO The Crew will be available tomorrow, March 25 in the UK. It’s live today in North America. For current players, the Vintage Car Pack and Vintage Live Update, including a new PvP mode, are now available. The Vintage Car Pack included the Chevrolet Corvette C2 […]

  • Minecraft Mass Effect Mash-Up and Pattern Texture Pack out from today

    A Mass Effect Mash-up pack and the Pattern Texture Pack will release on PlayStation 3, PS4 and Vita today in North America and tomorrow in Europe. The Pattern Texture Pack is also available for Xbox consoles today. The Mass Effect Mash-Up pack contains the Mars Facility from Mass Effect 3 plus textures and craftable items […]

  • The Talos Principle expansion pack Road to Gehenna announced

    An expansion for The Talos Principle has been announced titled Road to Gehenna. The expansion follows the narrative of Uriel, Elohim’s messenger, as he explores a “strange, hidden part of the simulation” on a mission of “mercy and redemption.” Uriel is attempting to free the souls of the damned “at all costs.” Road to Gehenna […]

  • Twitch Plays Pokemon finally catches ‘em all – even the rare Mewtwo

    Twitch Plays Pokemon players have captured all 151 original Pokemon which were included in a modified version of Pokemon Red, and this includes the rare Mewtwo. It took 39 days for Twitch players to catch ‘em all. Have a look at the impressive feat for yourself below. Thanks, Polygon.

  • GameStop will have limited units of Majora’s Mask New 3DS XL back in stock

    Those who missed out on the Limited Edition Majora’s Mask New 3DS XL will have another opportunity to purchase it outside of eBay. Tomorrow only, GameStop stores in the United States will have four units in stock, according to and internal memo sent to Kotaku. This is every store in the country, and again, only […]

  • Second phase of Fortnite closed Alpha launches today

    Fortnite’s second closed Alpha test will go live this afternoon, according to the official website. Those currently participating will have until April 14 to test the online aspects for 12 hours per day (noon -12am EDT). All progress from the previous Alpha test will be wiped, and other changes are listed in the patch notes. […]

  • Dragon Age: Inquisition: Jaws of Hakkon out now on PC, Xbox One

    As promised yesterday, the single-player DLC for Dragon Age: Inquisition, Jaws of Hakkon, is now available on PC and Xbox One. It will run you or £11.99 or your regional equivalent. The new content expands the land of Thedas with mountainous regions and forests, and it is full of “vicious enemies.” Players will also be […]

  • Call of Duty: Advanced Warfare trailer shows Ascendance gameplay

    Activision has released a new gamepay trailer for Call of Duty: Advanced Warfare to support the Ascendance DLC which releases next week. Ascendance, will release first on Xbox consoles March 31 and includes the next chapter of the Exo Zombies Saga, Infected, along with four new multiplayer maps: Perplex, Site 244, Climate and Chop Shop. […]

  • Batman: Arkham Knight will be a digital only release on PC – report

    It appears Batman: Arkham Knight will not see a physical release on PC, according to ShopTo. The retailer was told by its buyer the Rocksteady game will only be released on PC in digital form. ShopTo is currently double checking the information. If accurate, it is unknown if this will be case in North America […]

  • Bloodborne patch focusing on load times, performance optimizations in the works

    A patch for Bloodborne which will address load times is in the works, Sony has said The load times were one of the issues noted in Digital Foundry’s report on the From Software title. Sony told Eurogamer the patch would also explore other issues as well. “The development team is currently exploring another patch for […]

  • Gearbox would “love” to have entire Borderlands collection on current-gen

    An Xbox One and PlayStation 4 version of the original Borderlands game is something Gearbox Software is interested in, according to studio boss Randy Pitchford. Speaking in the latest Major Nelson podcast, Gearbox CEO Randy Pitchford said should Borderlands: The Handsome Collection prove successful, 2K Games might consider a current-gen version. “The fact that The […]

  • Wolfenstein: The Old Blood artwork shows the catacombs, dock, more

    Over the weekend we posted Wolfenstein: The Old Blood artwork along with news of a retail release in Europe. Today, we have better quality images of said artwork to share with you. Enjoy. The standalone prequel will be released digitally on May 5 on PC, PS4 and Xbox One in North America, and digitally on […]

  • Slender: The Arrival terrorizes PS4 and Xbox One this week

    In case you forgot, what with Bloodborne out today and other high profile releases of late, Slender: The Arrival is out today on PlayStation 4 in North America. The scary game will arrive on Xbox One tomorrow, March 25, and in Europe on PS4. Slender: The Arrival is an expansion on the original Slender game […]

  • World of Warcraft’s WoW Token rollout slated after launch of patch 6.1.2

    Blizzard has announced it will start rollout its WoW Token option in the weeks following the launch of patch 6.1.2 on March 24. WoW Token allows players to exchange in-game gold for game time and vice versa. Blizzard will release WoW Token first in realms serving North America, Oceania, and Latin America and will expand […]

  • The Evil Within: The Consequence dated for April, teaser video released

    Part 2 of Juli Kidman’s adventure in The Evil Within will arrive next month with the release of The Consequence. Above is a brief teaser showing some of the “madness” Kidman will encounter. The Consequence will arrive on Tuesday, April 21 on PC, PlayStation 3, PS4, Xbox 360 and Xbox One. European PlayStation players will […]

  • Bloodborne sometimes “struggles to run at a smooth frame-rate” per performance analysis

    Bloodborne has been analyzed by Digital Foundry and according to the report, even with a 30fps cap the game sometimes “struggles to run at a smooth frame-rate.” The game’s day-one 2.69GB update 1.01 is “essential” as it contains improvements to game performance and stability and the frame-rate tests run by Digital Foundry were in single-player […]

  • Borderlands: The Handsome Collection reviews round-up

    Borderlands: The Handsome Collection reviews are out in the wild so we decided to catch a few of them for you. Borderlands: The Handsome Collection is out today on PlayStation 4 and Xbox One. The collection packages Borderlands 2 and Borderlands: The Pre-Sequel along with each game’s DLC content on one disc. Better graphics and […]

  • Evolve, Forza Horizon 2, WWE 2K15 are this week’s Deals with Gold

    Evolve, Forza 2 Horizon and WWE 2K15 are just some of the games which are part of this week’s Xbox Deals with Gold. You can also pick up the Call of Duty: Advanced Warfare Pro Edition for 20% off as well as the standard edition for 33% off. For the Xbox 360 crowd, there’s also […]

  • Xbox 360 2015 Spring Value bundles now available starting at $250

    Microsoft is offering a discount on three Xbox 360 bundles with prices starting at $250. The Xbox 360 2015 Spring Value bundles feature various content such as a Kinect, 500GB console bundle and one month of Xbox Live Gold. Xbox 360 500GB Spring Value Bundle: comes with Plants vs. Zombies Garden Warfare download and Fable […]

  • Rainbow Six Siege beta sign ups now open

    Ubisoft is letting everyone register for the upcoming Rainbow Six Siege closed beta. Rainbow Six Siege is due for a closed beta sometime this year. Ubisoft has opened registration to everyone. All you need to do is enter your preferred platform and log in using your Uplay account. You will be entered into a waiting […]

  • Advanced Warfare: Exo Zombies map Infection is creepy

    The upcoming chapter in Call of Duty: Advanced Warfare’s Exo Zombies mode is called ‘Infection’ and Activision has been slowly revealing bits and pieces about it. A few teasers have been dropping ahead of Ascendance launch this month. The teasers are about the second episode in the Exo Zombie story, Infection. First off, the map. […]

  • This is the Bloodborne press kit in all its glory

    Bloodborne is a gorgeous game so it’s only fitting that the press kit it came in is a reflection of that. The pictures capture the many amazing bits of the Bloodborne press kit. A press kit is what’s usually sent to the reviewers alongside the review copy. They’re usually very ornate and almost all of […]

  • This Hearthstone turn is taking over 40 hours and you can watch it happen

    A very smart Hearthstone player has rigged his game to make one turn take over 40 hours, and it has been going for over 22 already. Hearthstone player Mamytwink set up a game against his friend to try and achieve the record for the longest turn in Hearthstone ever. Basically, Mamytwink set the game up […]

  • The Witcher 3: Geralt’s beard grows over time, but not Gandalf-long

    The beard of The Witcher 3 protagonist Geralt will grow over time, but you can trim it if you choose to. As part of a recently published impressions piece by German magazine Gamestar (translated by NeoGAF), The Witcher 3: Wild Hunt developers revealed that Geralt’s beard will in fact grow over time. Not content with […]

  • Sony mistakenly abandons Bloodborne trademark in the US

    The administration side of Sony Computer Entertainment has not been in the best of shapes recently. Sony has abandoned four game trademarks yesterday, one of which is for Bloodborne. The trademarks were all registered with US Patent and Trademark Office. All of the games trademarks pertain to unreleased games and Sony would’ve had to either […]

  • Payday 2 will be supported until 2017

    Payday 2 developer has announced that it will continue to support the game for the next two years. Payday 2 developer Overkill has revealed today that it’s planning to support the game until 2017. What this means is that more free content as well as paid DLC are in the works for release later. Payday […]

  • These are the top Call of Duty: Advanced Warfare weapons, according to the developer

    Based on their overall kill-to-death ratio, what are the best guns in Call of Duty: Advanced Warfare? Developer Sledgehammer reveals the top 5. Sledgehammer’s Michael Condrey has revealed on Twitter the top 5 weapons in Advanced Warfare based on their overall kill-to-death ratio. Here’s the list: ARX-160 – Hole Puncher Ameli – Heavy HBRa3 – […]

  • H1Z1 has sold more than 1 million copies

    H1Z1 has already sold over 1 million copies on Steam. H1Z1 may still be in Early Access on Steam, but it has already sold more than 1 million copies. Daybreak president John Smedley announced on Twitter earlier. H1Z1 launched in January and instantly became a hit. The game has consistently been on Steam’s top 10 […]