Red Dead Redemption name-dropped in Take-Two’s aim to establish permanent franchises

Wednesday, 31 July 2013 13:09 GMT By Dave Cook

Red Dead Redemption sequel rumours have died down recently, but according to Take-Two CEO Strauss Zelnick, the Wild West franchise is part of the publisher’s ongoing strategy to eke out permanent franchises. Could it be next on the company’s slate after GTA 5?

During Take Two’s investor call last night, Zelnick said, “Our goal is to try to create permanent franchises, that’s the unique goal in the industry. Our competitors do not see it that way.

“Our competitors’ view is that our franchise will have a certain life, and at the end of that life, you move onto the next thing, so you better make hay while the sun shines. Our view is to the contrary. The best franchises are permanent franchises.

“Outside of our business you can look at James Bond, for example. And it’s been our goal not just to preserve and grow the Grand Theft Auto franchise, but also to build other franchises that we think can be permanent, whether that’s the Red Dead franchise or the Borderlands franchise or the BioShock franchise or others, Civilization, for example.

“So I think in certain instances, we’d like to see releases paced a little more closely together. I don’t really think next-gen is going to change the production approach sufficiently that, that will be the difference that makes the difference.”

So then, where do you think Red Dead might go next? Let us know what you think below, and if you missed the Take-Two financials you can play catch up here.

Thanks, Seeking Alpha.