Destiny investment “probably one of the biggest on new IP”

Saturday, 22nd June 2013 18:53 GMT By Stephany Nunneley

Activision has made a “sizable investment” in Destiny, according to the firm’s publishing CEO Eric Hirshberg, who called it “probably one of the biggest investments in a new IP that’s ever been made in this industry.”

Speaking with IGN, Hirshberg the potential for the Bungie title is “huge,” and Activision was impressed with the developer’s vision from the “earliest days”.

“The potential is huge, it’s a sizable investment,” he said. “It’s probably one of the biggest investments in a new IP that’s ever been made in this industry. We wouldn’t be making that investment if we didn’t believe in the potential.

“First, let’s start with the vision. From the earliest days of sitting down with Bungie and hearing their vision for the game, it was a truly impressive and ambitious idea. To me, the best thing about it is that it has elements that are tremendously familiar as well as elements that are tremendously innovative. I think that’s a great combo.

“There are certain mechanics in this industry that people want to be able to pick up and play and immediately be having fun with. At the end of the day, it’s a first-person shooter by Bungie. Everyone who loved Halo is going to love Destiny. At the same time, what you saw on the stage with Sony is a demo of the shared world shooter, this demonstration of how you’re in a PvE experience fighting artificial intelligence, but you have other live people popping up who you may know or you may not know. You can team up with them. It just makes it that much more kinetic and alive.

“I think it strikes a great balance between being something that people will immediately spark to and something that will have a lot of new discoveries as well.”

Hirshberg said the firm also isn’t worried over the franchise possibly impacting Call of Duty, one because they arr “very different games,” which can “peacefully coexist with one another.”

“The first-person shooter genre has shown tremendous staying power, as well as tremendous capacity in terms of the appetite people have for it,” he said. “I think what we’ve seen is that if there are good games in this genre, people will show up to play them. But if you have to compete, it’s nice to compete with yourself.”

Destiny will launch on PS3, PS4, Xbox 360, and Xbox One in 2014.



  1. actuallyisnotafox

    well they do have the money too and if its going the way i see this could be even better than one of my favorite games ^.^ (fallout 3)

    #1 2 years ago
  2. Lengendaryboss

    It can’t launch near November 2014, so when exactly?

    #2 2 years ago
  3. Lengendaryboss

    On the topic of this though: this could be good for Activision when or should i say if COD milks itself to death: Destiny will take it place: In fact very certain there may be a new Destiny game each two years.

    #3 2 years ago
  4. Lengendaryboss

    Screw certainty its right here:

    Although details have changed, but clearly Activision had this in mind.

    #4 2 years ago
  5. ps3fanboy

    a online mp game with tacked on sp and yearly sold season pass expansions… plus there will for sure be micro-transactions for a bunch of unnecessary clothes, guns and boost packs.. they know how to milk the shit outta their customers at activisions.

    #5 2 years ago
  6. Kieran

    @5 Activision isint the only game company that milks the shit outa their franchises e.g EA, Ubisoft and Capcom are a few to name !!!

    all i hate about Activision is that even with the amount of money call of duty made them their still using the same engine graphics are the same no major upgrades at all !!! their driving this franchise to the ground all just for money instead of loyal fans

    #6 2 years ago
  7. PS4FANB0Y

    Activisionless… Call of Dooty will face Giutar Heros doom!

    #7 2 years ago
  8. ps3fanboy

    @7 its just matter of time now… they will croak that is for sure.

    #8 2 years ago
  9. karma

    This is a another decent looking game I wont be playing due to its online only philosophy towards a single player experience. Looks cool, but I don’t play online.. There’s just not enough bandwidth to go around for the entire family when you have over twelve connected devices all sending / receiving data from the net, even on a fast connection, so getting a game and keeping it fast enough connection to enjoy it is rarely a fight I can be bothered with. Its easier just to play offline. But now that games aren’t doing offline SP modes, theres no point even buying them.

    #9 2 years ago
  10. xino

    can someone remind me what is so new about this IP?
    same FPS shooting with now magic?

    #10 2 years ago

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