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Stand down: EA denies reports of imminent lay-offs

Monday, 16 April 2012 08:39 GMT By Staff

EA has denied it’s preparing for a massive rearrangement of staff, with as many as 1,000 jobs reported to be on the chopping block.

“There are no lay-offs as such, we always have projects growing and morphing,” the publisher said in a statement to MCV.

“At any given time there are new people coming in and others leaving. EA is growing and hiring and building teams to support the growing demand for digital games and services.”

Startup Grind reported the layoffs were to occur as early as this week.

According to the tech industry site, the move was prompted by an overly rough year, including the departure of CFO Eric Brown and costly acquisition of PopCap. Last week, The Consumerist labelled EA the “Worst Company in America”.

Despite critical praise and sales of approximately 13 million units, EA were allegedly disappointed with Battlefield 3 sales after an estimated $30 million spent incremental marketing after launch. It is alleged that the same was done to boost sales of Star Wars: The Old Republic, but results have fell well short of internal expectations.

Thanks, Kotaku.

[Original story by Matt Williams, contributions by Johnny Cullen]

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18 Comments

  1. Maximum Payne

    I understand for SWOTOR but for BF3 really EA ?
    Does anyone remember also when Crytek said :”we would do sequel(for crysis 2) if sells like black ops ” :D

    #1 3 years ago
  2. KAP

    Poor sales for Battlefield 3?!

    This is defo a rumour then.

    #2 3 years ago
  3. Stardog

    I wonder what the player numbers look like. I haven’t played it since the first day I bought it. I bet there was a fast drop-off.

    It’s truly not a very good game. Compared to Bad Company 2, it doesn’t bring anything new to the table apart from an engine that runs a lot worse than BC2′s, and doesn’t look any better on mid settings.

    Some things are even worse, like the minimap that almost makes the game unplayable.

    #3 3 years ago
  4. freedoms_stain

    Here’s a thought EA: Let your studios FINISH their games and let the critical acclaim fuel sales instead of hollow marketing.

    Marketing will work to an extent pre-release (as history will testify), but once your broken buggy shit gets in the hands of consumers $30 million won’t sell anything if the existing community is not satisfied with the product.

    I had high hopes for BF3, they weren’t met, and the recent balancing patch didn’t improve anything, in fact it made several facets of the game worse. It’s April, the game was released in October. BF3 should have had proper Alpha and Beta Trials earlier this year and released in March or April, but EA wanted a pre-MW3 launch, so they released a game that clearly wasn’t ready. Tell me, is that good service?

    As for SWTOR, never played it, but the buzz from the community isn’t exactly alive with praise now, is it?

    Worst company in America. Learn your lesson.

    #4 3 years ago
  5. Yoshi

    I hope this teaches EA the lesson of giving the bloody customer a choice of where to purchase.

    All they had to do was allow DLC to be bought through Steam… that’s all! Then they could have sold games through Steam and got a lot more sales.

    @4 +1

    #5 3 years ago
  6. thesamy

    i agree with Yoshi i got bf3 and i still hate origin thay lost alot of money becuse people are loyal to steam AND THEY SHOLD BE. steam is much better then crappy origin service.

    #6 3 years ago
  7. GrimRita

    Does EA really think that they can ‘buy’ their way to success? Forcing media to up the review scores by spending $$$ on marketing, FORCING origin on the gaming community.

    And $30 million marketing in BF3? Jesus! They have to claw that money back so no wonder the shelf price is so high

    With the big ’30 day give-away’ in SWTOR already, the total nightmare release for 1.2 shows that something is clearly wrong with the game, apart from it being a pile of shit.

    EA just wont learn.

    #7 3 years ago
  8. The_Deleted

    BF3 is one of the dullest games I’ve played this gen. Follow that arse gameplay and character models that look like PS2 era Medal of Honour.
    You have to wonder how much of that disappointment is pure EA arrogance and how much they believe it should have sold. See also SONY re: PS3 launch.

    #8 3 years ago
  9. endgame

    “EA just wont learn.” Yup. They won’t. And this is because it is run by business men instead of gamers. Which means higher game prices and just as you guys said lower quality games (because of shorter development cycles).

    #9 3 years ago
  10. viralshag

    I’m enjoying my free time with TOR at the moment but I’m quite sure I won’t be re-subbing at the end of it. There are some definite improvements in 1.2 and I haven’t had any problems with the game, the patch, or the servers so far.

    It’s just not a very interesting game is all. The class stories are still the best bit about the game but that’s just not enough for me.

    #10 3 years ago
  11. silkvg247

    What 30 day giveaway? I never got that. I cancelled a cpl months back too.

    #11 3 years ago
  12. Talkar

    The way #10 is saying why he likes/dislikes the game is great.
    The way #7 does is just flaming.

    Here silk:
    http://www.swtor.com/legacypromotion

    Ontopic:
    Thanks for updating the article. Glad to see there aren’t any layoffs. No matter the company it is always sad when a bunch of people are fired.

    #12 3 years ago
  13. viralshag

    @12, Thanks ;)

    I did just start a new Sith Warrior for the free 7 days and luckily joined a fun social guild and that always adds more to an MMO.

    I have to say the Family Tree is a bit disappointing, it’s quite limited and I think it would be great if they could have somehow included minor family tree roles for some of your companions.

    The actual Legacy bonuses are really neat though. Carrying over class buffs to apply to your own is great but after some lower level PvPing, I get the impression this has made it somewhat unbalanced against those that may only have one 50 or none at all.

    #13 3 years ago
  14. xxJPRACERxx

    For me bf3 is the best online FPS currently available. I have no problem with Origin.

    #14 3 years ago
  15. GrimRita

    @12 Of course I am ‘flaming’ because my views dont sit in with your narrow minded ones.

    I logged back in with the 7 day trial, which became 6 since the servers were offline most of Friday and PvP now is officially the worst pvp in MMO gaming.

    Uneven sides in pvp (8v4 for example) now continue to play out, which, thanks to brainless Biowares development team, means that even if you are bothered to stay and play with just a party of 4, you actually get fuck all in rewards when you lose.

    Game is still a stun fest(I dont remember seeing Han Solo running around stunning every few seconds or using stealth…). For a game that has taken so long to develop, is it any wonder its already struggling?

    But ON topic, doesnt EA always have a round of lay offs this time of the year?

    #15 3 years ago
  16. Talkar

    @15
    As i said many times before. It is fine to not like this game, or any game for that matter. But yes you are flaming. Calling people with another opinion than your close minded, calling the game a pile of shit et cetera. Look at how Viralshag did it. He obviously doesn’t like the game all that much, yet he didn’t resort to attacking the game or the people playing it. The same way i don’t go around and call CoD a pile of shit, or call the players of that game, well anything. I just ignore the game.

    #16 3 years ago
  17. Phasmatis75

    What I hate is how EA turns around and uses their Developers as mouth pieces for their failure. Dragon Age 2 fails “Games aren’t interested in RPGs and then all the magazines start saying the RPG genre is dying” until Skyrim comes out of course then they had to shut up.

    Syndicate fails, owe it wasn’t the poor quality it was that A European store chain went under.

    The developers of Crysis 2 think their game was basically crappy (interview with gamespot).

    Lets not forget my favorite marketing accident when they said their in game team took 200 hours to finish Kingdom’s of Amalur in the course of 8 days. Cept there is only 196 hours in 8 days. Oops. After an article exposed this all the previews that said this simply edited the lie out of their articles. (I’m proud to have been the author of that article)

    Mass Effect 3 ending and thinking they could get away with selling the real ending after Shepard beats the indoctrination. I don’t even really need to explain that one.

    Electronic Arts does think that they can buy the market and it has to do with the fact that the company is ran by Former Microsoft Execs. (look it up).

    I think this quote explains a lot of that mentality.

    “I think there’s a lot of politics, especially in bigger companies. It’s simple for me being the CEO and half-owner of Paradox. I can basically call the shots I want to call, and if the board wants to ask questions it’s like ‘OK, we can take this into consideration.’ If you’re a CEO, you need to cover your back. And the people who ask, the board, know nothing about games. They’re there because they’re some investment company or something, and they ask “So what are you doing to protect our game from pirates?” And then they can reply “We’re buying this solution from Sony.” So I think it’s been a way to cover your back, previously. Now, I see no reasonable explanation for why people keep on adding it. Especially the kind where you have to be online all the time, like Ubisoft. I think that’s, to me that’s 2003.” -Paradox CEO Fred Wester

    #17 3 years ago
  18. OlderGamer

    Phasmatis75 +1

    I also agree with the notion someone esle said about EA being suits and not gamers. Thats the case for a lot of companies. Companies like that don’t care if your happy with the game, only that you bought it. They are always looking for ways to make more and more money.

    Imo, you put out a great game, pack in gamer value, and gamers buy your product. Thats the right way to make money in ths industry, imo.

    Don’t worry EA, soon enough it will be time to put out another Madden rehash and you will make mega cash, like you do every year.

    #18 3 years ago

Comments are now closed on this article.

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    Sony has announced the HBO Go app will be made available for download later today for PlayStation 4. The app works just like the PS version. Now you can watch True Detective, Game of Thrones, Veep and more through your console. Information on installation is available through the PS Blog.

  • Skyrim mods no longer restricted to 100MB in size

    Bethesda has announced a beta for Creation Kit update 1.9.33, lifts the 100MB size restriction for Skyrim mod makers. The beta is for both Skyrim’s PC launcher and the Creation Kit which will allow for unlimited file sizes. Here are the notes: Creation Kit 1.9.33 Update Creation Kit now supports unlimited file sizes for mods […]

  • Mad Max release date set for September, PS3 and Xbox 360 versions canned

    Mad Max from Just Cause developer Avalanche Studios has been given a September release date, along with the new of a last-gen cancellation. The axing of the PlayStation 3 and Xbox 360 versions were announced via Game Informer. Mad Max is the magazine’s featured game for the April issue. Avalanche, according GI, nixed development on […]

  • MGS 5: The Phantom Pain out in September, Kojima “closing the loop” on saga

    Metal Gear Solid 5: The Phantom Pain will be released in September, according to an IGN Italy video, which also features Hideo Kojima discussing “With Metal Gear Solid 5, I’m finally “closing the loop” on the Metal Gear saga. The video has since been removed, but an image cap of the date is posted above. […]

  • Forza Horizon 2 Rockstar Energy Car Pack now available

    The Rockstar Energy Car Pack for Forza Horizon 2 for Xbox One is available now, alongside the free car for March. The free car is the Acura Integra Type-R, and the Rockstar pack included the following vehicles: 2014 Volkswagen Beetle GRC 2015 Subaru WRX STI 1996 BMW 850CSi 2015 Jaguar XFR-S 1970 Volkswagen #1107 Desert […]

  • 3DS firmware update kills web browser exploit

    Nintendo has issued a 3DS firmware update which fixes a web browser exploit that was being used to run pirated Game Boy Color ROMs since January as well as inject code within downloadable games. Another piece of code, per Eurogamer, changed the setting on the handheld to make it region-free. The exploit was only available […]

  • Unreal Tournament video shows updated textures on Outpost 23

    The latest footage from Epic’s new Unreal Tournament has surfaced, and it shows off the game’s first high-textured map which is called Outpost 23. As you can see from Zaccubus’ video, its the same are which Epic showed in the flythrough video from last year, only with updated textures and some new areas outside. The […]

  • Final add-on for Sunset Overdrive arrives in April

    The final add-on for Sunset Overdrive, Dawn of the Rise of the Fallen Machines, will be released in April. On April 1 to be exact. No, that’s not an April Fool’s joke from Insomniac Games either. Below, you can watch a fist-look at the new story, area, and traversal mechanic.

  • Heroes of the Storm playable at EGX Rezzed

    Heroes of the Storm will be playable at EGX Rezzed. This will be the first UK public hands-on with the online team brawler. Blizzard will also host giveaways and friendly tournaments at its stand. Tickets for all three days of Rezzed are still available, and you can purchase a pass through the official website. EGX […]

  • PES 2015 Data Pack 4 coming next week with Winter Transfers, new faces

    Data Pack 4 for Pro Evolution Soccer 2015 has been dated, and it updates the game with Winter Transfers, new player faces, and additional stadiums. The latest free update contains real-time player transfers made within the January window, and player ratings have also been updated. Additionally, a number of improved likenesses to key players will […]

  • Here’s the changelog for Dragon Age: Inquisition Patch 5

    Notes for upcoming Patch 5 for Dragon Age: Inquisition have been posted, noting improvements to gameplay and stability, and the new features outlined back in early February. Along with the new party storage system added to the Undercroft at Skyhold, players also have the ability to adjust the size of subtitles. Below you will find […]

  • Game of Thrones, Mortal Kombat X, Batman mobile games on the way

    Warner Bros. has announced free-to-play mobile titles spanning its DC Comics, Mortal Kombat and Game of Thrones properties. The following five new games under development are: Mortal Kombat X from NetherRealm Studios: The game blends fighting and card collection with cinematic gameplay and Fatalities. Play as both classic and fighters, and if you own the […]

  • Win! Beta access to new MMORPG Skyforge and DLC worth $70

    We have ten Wrath of the Gods Founders Packs to giveaway for new RPG Skyforge, worth over $70. All you need to do to win a Wrath of the Gods pack is enter your details in the form below and we’ll pick 10 winners at random on Thursday, March 5, after 3pm GMT. Skyforge is […]

  • PC gaming expected to be worth $35 billion by 2018

    PC gaming is alive and well. In fact, it’s expected to be worth $35 billion by 2018. According to game-business group Open Gaming Alliance, the PC gaming industry is expected to grow beyond its current $26 billion worth and to a massive $35 billion by the year 2018. The information is based on data collected […]

  • Advanced Warfare: new patch adds new weapon, Master Prestige ranks, more

    Call of Duty: Advanced Warfare has received a new patch that gives season pass holders early access to a new weapon and everyone else a myriad of fixes and additions. The patch went live today on Xbox 360 and Xbox One, without any official notes. CharlieIntel reports that among the new additions is the new […]

  • Destiny’s end game and raids explained

    Destiny’s end game can be a bit obtuse to those not used to MMO games. Fear not, we’ve got a few quick tips on how to crack it. Arekkz Gaming has a video for new players of Destiny or those who are looking to brush up on their knowledge of the game. Today’s theme is […]

  • Capcom adds local co-op to Resident Evil: Revelations 2 on PC

    Following fan outrage over lack of local co-op support for the PC version of Resident Evil: Revelations 2, Capcom has now added it. Resident Evil: Revelations 2 now officially supports split-screen local co-op in both campaign and raid mode. The update is currently in beta on Steam, but anyone can opt-in to try it. Capcom […]

  • New Destiny glitch spawns infinite Thralls on Earth

    Destiny’s latest glitch spawns infinite Thralls to help fuel your bounty hunting and loot lust. The glitch is simple to replicate. You’ll need to start The Dark Within mission on Earth, on any difficulty. Then follow the steps in the video below (Via DualShockers) to get to an area out of the map. You’ll then […]

  • Battlefield 4 Winter Patch is here with new game mode, netcode improvements and more

    DICE has released the Winter Patch for Battlefield 4. The patch brings an eSports focus with new game mode Squad Obliteration and plenty more. Battlefield 4 Winter Patch is now live on all platforms. It’s just over 400MB on PC and 1.34GB on consoles. The patch adds new game mode Squad Obliteration and more customisation […]

  • HTC hopes to see Half-Life on VR headset Vive

    Vive manufacturer HTC said that it hopes to see Valve games, including Half-Life, on the virtual reality headset. Speaking to the BBC, HTC chairwoman Cher Wang said that Valve is keen on having its games available on the VR headset. “I think Valve’s best game is Dota, right, and Portal and [Team Fortress] and I […]

  • Make money easily in Monster Hunter 4 Ultimate

    If you’re looking to buy a fell set of armour for your character in Monster Hunter 4 Ultimate but keep falling short on Zenny, this video will show you an easy way to make lots of it. Arekkz Gaming has a very handy tip for all Monster Hunter 4 Ultimate players: how to make Zenny […]

  • This is how you claim free Xbox One games from your Xbox 360

    Microsoft is giving everyone the ability to claim their free Xbox One Games with Gold titles from their Xbox 360 console, even without owning an Xbox One. If you don’t yet own an Xbox One and want to make sure you don’t miss out on all those free Games with Gold games, you’ll be pleased […]

  • Destiny weekly reset for March 3: Heroic and Nightfall detailed

    Bungie has reset the weekly cap of Crucible and Vanguard marks and added new Heroic and Nightfall strikes, now with burn. From now until next Tuesday, the weekly Heroic strike will be The Devil’s Lair with Heroic and Lightswitch modifiers. As for the Nightfall, you’ll be fighting Sepiks Prime with the help of Arc burn. […]

  • Few Mass Effect FemShep cosplays are as elaborate as this one

    The internet is full of Female Commander Shepard cosplay from Mass Effect, but very few are as terrific as this one. Visual artist Freya Willia has spent over two years painstakingly creating the perfect suit of armour and the best weapons to make her cosplay of Female Shepard as authentic as possible, Omni tool and […]

  • Deals with Gold: Assassin’s Creed Unity, Red Dead Redemption and more discounted

    This week’s Deals with Gold titles for Xbox Live subscribers is a good mix of modern games and old favourites. The list of discounted games through this week’s Deals with Gold is live with discounts on Assassin’s Creed Unity, Amazing Spider-Man 2, Red Dead Redemption, Max Payne 3, and more. The deals are live now […]

  • Destiny guide: how to maximise your Grimoire Points

    Destiny players regularly compare the size of their Grimoire Points. Learn how to make yours the biggest. Destiny guide: how to earn Grimoire Points In Destiny, earning most Grimoire cards is just a matter of playing the game, maybe a little more attentively than usual. You’ll either need to complete a certain number of actions […]

  • Shovel Knight: Plague of Shadows will let you play as a baddie

    Shovel Knight owners will benefit from the generosity of Kickstarter backers quite soon. Because Shovel Knight was overfunded during its Kickstarter campaign, developer Yacht Club Games committed to releasing free content updates. The first of these, Plague of Shadows, has now been detailed. The expansion stars baddy Plague Knight, who turns on his former allies, […]

  • GTA controversies, from Hot Coffee to PR manipulation

    GTA has a long history of controversy. The latest Did You Know Gaming tells the full stories behind the sensational headlines. Grand Theft Auto is such a byword for controversy that it’s easy to forget the full context of what actually happened to bring mainstream press, politicians and interest group awareness to the Rockstar series. […]

  • Infamous 2 one of five new PlayStation Now additions for March

    PlayStation Now will expand to the tune of five new games this month. The March PS Now additions are Infamous 2, Twisted Metal, R-Type Dimensions, Alone in the Dark: Inferno and Operation Flashpoint: Red River. PS Now will set you back $20 per month or $45 for a three month subscription. It offers all you […]

  • Final Fantasy 10/10-2 HD Remaster gets PS4 release date

    Final Fantasy 10/10-2 HD Remaster hits PS4 in May. The PS4 release date for Final Fantasy 10/10-2 HD Remaster is May 12 in North America and May 15 in Europe. Gematsu reports a special pre-order bonus calendar with art by Yoshitaka Amano is available through the Square Enix Store and participating retailers. In Europe, pre-ordering […]

  • Call of Duty: Advanced Warfare getting 15 new Prestige levels

    Call of Duty: Advanced Warfare players can now aspire to the ranks of Grand Master Prestige. Advanced Warfare developer Sledgehammer Games will add 15 more Prestige levels to the latest Call of Duty, giving players at max XP a chance to grow even further. According to the Sledgehammer Games blog, when you enter Master level […]

  • Destiny: Crota’s End recreated in Minecraft

    Destiny’s toughest challenge gets even nastier if you throw Creepers into the mix. The ultimate Destiny challenge – for now – is the Crota’s End raid. Taking place in an alternate dimension accessed through the Hellmouth on the Moon, the Raid takes Guardians through a pit of darkness to the resting place of Crota himself. […]

  • Xenoblade Chronicles 3D trailer introduces the Heir to the Monado

    Xenoblade Chronicles 3D protagonist Shulk is the Heir to the Monado, his distinctive red sword. Let this trailer fill you in on what that means. Xenoblade Chronicles 3D releases for New 3DS on April 2 in Europe and April 10 in North America. As well as all the content of the Wii original, it has […]

  • The Elder Scrolls: Total War mod covers Morrowind, Oblivion and more

    The Elder Scrolls: Total War is a terrific mod allowing you get get intimately involved with the history of Bethesda’s detailed fantasy universe. The first release of The Elder Scrolls: Total War dropped on the weekend, giving players their first chance to try out LoRdNazgu1‘s creation. This version runs from 3E 427 to 4E 45, […]