A PR firm has been fined up to $7,000 after a majority of balloons, released as part of a stunt promoting THQ shooter Homefront, fell into San Francisco Bay.
TrashTalkFCM, the firm behind the balloon release, said it had expected the balloons, which contained leaflets for pre-orders at GameStop, to disintegrate beforehand, with THQ adding that any balloons that did fall into the Bay would be removed from it by a clean-up crew.
Now TTFCM has 30 days to pay the $7,000 fine, which came through a settlement between the firm and the San Francisco Bay Regional Water Quality Control Board, according to the San Francisco Appeal.
The balloon release was part of a staged protest to promote the release of Homefront at GDC back In March before the game’s release.
Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.