Wed, Dec 14, 2011 | 08:12 GMT
PR firm fined $7,000 over San Francisco Homefront balloon stunt
A PR firm has been fined up to $7,000 after a majority of balloons, released as part of a stunt promoting THQ shooter Homefront, fell into San Francisco Bay.
TrashTalkFCM, the firm behind the balloon release, said it had expected the balloons, which contained leaflets for pre-orders at GameStop, to disintegrate beforehand, with THQ adding that any balloons that did fall into the Bay would be removed from it by a clean-up crew.
Now TTFCM has 30 days to pay the $7,000 fine, which came through a settlement between the firm and the San Francisco Bay Regional Water Quality Control Board, according to the San Francisco Appeal.
The balloon release was part of a staged protest to promote the release of Homefront at GDC back In March before the game’s release.